Men’s Aesthetic Surgery

The male aesthetic market continues to grow. However, to generate patients from this demographic group, the plastic surgeon needs to be cognizant of a variety of unique marketing tools. After canvassing a number of successful practices, the chapter will center on describing the key features known as the 5 P’s: product, place, price, promotion, and personnel. Mastering these parameters will assist the plastic surgeon in leveraging this ever-growing group of patients.

Authors and Affiliations

1. Practice Helpers, California, CA, USA

   Joyce Sunila

2. Karen Zupko and Associates, Inc., Chicago, IL, USA

   Karen Zupko

Corresponding author

Correspondence to Karen Zupko .

Editors and Affiliations

1. DeWitt Daughtry Department of Surgery, University of Miami, Miami, FL, USA

   Seth R. Thaller

2. College of Medicine, University of Illinois at Chicago, Chicago, IL, USA

   Mimis N. Cohen

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© 2024 The Author(s), under exclusive license to Springer Nature Switzerland AG

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