Head of Off-trade Sales, South Korea

Let’s create meaningful connections together! The stories of our legendary brands are still being told, and we believe our people have what it takes to let them live on for generations more.

Join us and be a part of our future legacy. We are hiring a Head of Off-trade Sales in South Korea.

About us:

Asahi Europe & International ("AEI") is part of Asahi Group Holdings, a global beer, spirits, soft drinks, and food group with leading positions in European and Asia-Pacific markets, listed on the Tokyo Stock Exchange, Japan.

Asahi Europe & International Group runs 19 production facilities in 8 countries across Europe and is the custodian of some of the best beer brands in the world, including Asahi Super Dry, Pilsner Urquell, Peroni Nastro Azzurro, Grolsch, and Kozel.

Within the Asahi Group, the remit of AEI is also to develop and manage all export markets globally, outside of Japan and Oceania. Covering 90 markets and with over 10,000 passionate colleagues on board, through our shared purpose of Creating Meaningful Connections, the business is well-positioned to inspire people around the world to drink better.

AE Brands Korea (“AEBK”) is part of Asahi AEI’s Asia Business Unit and is responsible for the growth of the Group’s European Brands (Pilsner Urquell · Kozel · Peroni Nastro Azzurro · Grolsch Premium Pilsner) in South Korea.

About the Job:

Working Location:

Based in South Korea

Key Responsibilities:

The Head of Off-Trade is to lead and optimize the off-trade division of our South Korea business unit, ensuring the company products are strategically positioned, widely available, and consistently meet customer demands at Off-trade channels.

By formulating and executing innovative sales strategies, fostering strong relationships with Off-trade partners, and leveraging market insights, this role will drive revenue growth, expand market share, and enhance the brand's visibility and reputation in the off-trade sector. It will also focus on operational excellence, effective team management, and continuous improvement to achieve and exceed sales targets while maintaining profitability and building long-term sustainable partnerships.

Your key roles and responsibilities include but not limited to:

• Develop and implement effective sales strategies based on market insights and sales targets.
• Formulate detailed and accurate monthly, quarterly, and annual sales forecasts based on proper data analysis.
• Set effective sales targets in line with business goals and ensure buy-in and collective efforts from the Sales Team Members.
• Lead Off-trade sales team members to achieve or even try to exceed the sales targets and deliver profitable growth.
• Lead embedding JBP with customers.
• Lead demand forecast and planning as a part of the S&OP processes.
• Determine, monitor, and analyze Key Performance Indicators and constantly propose improvements.
• Plan, control, and manage the budget efficiently and effectively.
• Ensure pricing and trade terms are on-strategy and constantly seek opportunities and improvement areas.
• Optimize resource investment across Off-trade channels/customers/territories/outlets and maximize return on investment.
• Negotiate and close agreements with key accounts in off-trade channels.
• Anticipate customers’ needs, manage their expectations, and contribute to high customer satisfaction.
• Seek for business development, identifying new potential customers and new market opportunities.
• Monitor Customers, Market, and Competitors' activity and suggest proactive actions when and if required.
• Participate in all important decisions that contribute to creating and achieving sales overall vision and objectives.
• Collaborate proactively with the Marketing team to ensure consistency between our brand strategies & Positioning and their Go-To-Market initiatives.

We might be a potential match if you are/have:

• Eight to Ten years experience of sales and key account management in Liquor or FMCG industries
• Solid understanding of the retail environment of the overall retail market, including online/e-commerce
• Has been in a People Manager position for five years.
• Has exposure to multicultural working environment.
• Bachelor’s degree or above
• Fluent in English, apart from the local language.

Other Employment Information:

Are you interested in becoming a part of our legacy? Click "APPLY NOW" or send your resume to hr@asahibeerasia.com and we will explore the possibilities together!

We aim to provide a diverse and inclusive dynamic workplace; we offer a competitive salary and benefits package and promote workplace well-being with development programs to advocate for your growth.

We are committed to nurturing a workplace where we celebrate and respect differences and support everyone to be true to who they are! At Asahi Europe and International, we believe you can SHINE AS YOU ARE - regardless of age, gender, ethnicity, sexual orientation, disabilities, religion, or beliefs. We want to support you to be courageous in your individuality and to know that whoever you are and your circumstances, you can belong with us without having to conform.

When you apply for a position with us, all the personal data and information you provide as a job applicant will be kept strictly confidential and only used for recruitment-related purposes. You have the right to request access to and correction of your personal data related to your application. Such requests should be addressed to: hr@asahibeerasia.com

http://www.asahiinternational.com/

Asahi Beer Asia Ltd A subsidiary of Asahi Europe & International Ltd