Ahmed Syed

Common Room's latest launch—RoomieAI™—is a big one. It’s not just one thing, it’s a suite of AI-powered tools built with modern go-to-market teams in mind. ✨ Ask RoomieAI Our AI agent will help you deep dive into account research—super fast and without the tab-hopping reps have to put up with today. Need to run some competitive analysis? RoomieAI will explain a target account’s market positioning and serve up their top competitors. Looking to extract insights from recent financial filings? RoomieAI will summarize the top takeaways from a 10-K so you can craft better outbound. All the intel you want is just a prompt away. Use our out-of-the-box options or create your own. ✍️ RoomieAI message snippets In private beta now (get in touch to request early access!), RoomieAI message snippets will help you go from blank page to impactful outreach lightning-fast. No more wasting time trying to piece together the right signals and turn them into personalized, relevant messages. RoomieAI can do the heavy lifting for you by turning the buyer actions and attributes captured in Common Room into ready-to-send outbound snippets. Add them to your sequencer tool and nail the right message right away. There are lots of reasons I’m excited about these new features, but the biggest one is this: It helps our customers tap into their ultimate differentiator, customer intelligence. Lots of tech vendors are racing to scale outbound using the same datasets every broker offers. But what’s the point of automating the same stale info? Using AI to personalize attributes like company size, role, etc., might be better than randomly dropping someone into a prospecting sequence, but it’s not going to help you stand out. Especially not if everyone else is doing the same thing. Common Room fixes that problem. How? Comprehensive signal capture across 1st-, 2nd-, and 3rd-party data sources and our proprietary identity resolution and enrichment engine, Person360™. When you capture more signals—and connect them to real people and real accounts—you have more and better data to train an AI model with. That means our new generative AI tools can build messaging with more context, more personalization, and more relevance. Proprietary data and the right set of signals is how you create truly differentiated outbound. But I’ll step down from my soapbox 😉 Check out the link in the comments for more info ⬇️

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Check out the innovations announced at #CNX24 to help companies become an AI enterprise: 🔹auto-generate marketing briefs and promotions with Einstein Copilot 🔹tap #DataCloud to surface shopper insights 🔹trigger content journeys with Einstein Personalization

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Useful information for anyone making the switch from a traditional data collection strategy to one utilizing a customer data platform. Even if you've already rolled out your CDP this is a good read to validate your data is structured in a way to get the most out of your downstream platforms.

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At the Databricks Data+AI Summit 2024, I was captivated by the dialogue surrounding AI. What struck me most was the clear divide between Generative AI's perceived potential and the practical challenges of its implementation. Despite its immense promise, Generative AI still has a long way to go. 𝗞𝗲𝘆 𝗣𝗼𝗶𝗻𝘁𝘀: Generative AI models often don't meet the precise needs of industries like finance and healthcare. Approx. 85-90% of AI projects fail to reach production due to misalignment and poor infrastructure. Regulatory compliance is critical, especially in highly regulated sectors. Slick demos can be misleading; practical implementation needs a deep understanding of business needs. Incremental progress and continuous data quality evaluation are essential.

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For the builders and cloud developers, you don't want to miss this ... perhaps you want to impress your boss 😉 Would you be interested in starting leveraging AI with confidence? https://eqix.it/3UpVGLM JJ Asghar is hosting a hashtag #DemoDay session to help you engage in AI from an hashtag #OpenSource Standpoint. Jump in to set your reminder so you don't miss out. 🤩 For more info ⤴

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🌟 Exciting News from Cohley! 🌟 Are you fully leveraging customer reviews on your product detail pages (PDP)? We're thrilled to introduce our new Review Audit service that helps brands identify and fill gaps across their product catalog. Did I mention it's totally free? 💯 Check it out now! https://lnkd.in/gs4Ymk_P #Ecommerce #CustomerExperience #ReviewManagement #CohleyMagic

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Here’s a story of a migration that was ... pretty easy(!) 😮 The Philadelphia Inquirer recently migrated to a third email service provider in about four years. The previous migration was tough. It was so challenging that ended up building a custom app so that most of our journalist users would never have to log in to the actual email service provider, which had a complex and hard-to-learn user interface. Instead, the journalists continued writing in their primary content management system. Then they filled in a few simple fields in the custom app, previewed the email, sent tests and the newsletter. The only training required was peer-to-peer, and it took minutes. And, here's the real magic: When we migrated to yet another email service provider, sure, we had to rebuild quite a bit on the backend. But very little to nothing changed for the users of our custom application. No re-training needed. No workflow changes. No major disruptions. The app has also enabled The Inquirer to be nimble when developing new newsletter products — over the last couple years we’ve added alert formats, curation tools and custom ad production. That’s resulted in massive gains in newsletter audience and newsletter-driven revenue. 👇Swipe through the case study for lots more details. [ Credits: Kayo Tran, Hilbert Tran, Nickie Tran, Perri Duncan, Lindsay Grow Ashley Hoffman, Alyssa Passeggio, Toan Dang, Talor Nguyen, Sarah Pham, Kate Connolly + the dozens of other engineers and newsroom users who have contributed feedback and ideas for improvements 🙏 ] #newsletters #newsproduct #tools #workflow

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How has the new wave of AI impacted QA? Come find out in the latest clip of "Baked, Baking, or Dough?"

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Stay ahead of the competition with an AI center of excellence. Learn how to gain the right #AI resources, skills, and strategies: https://lnkd.in/eArUqqgd

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Towel thrown in. Google Business Messages is shutting down, without a replacement in sight. More from Forbes, Forrester, and Quiq's CEO Mike Myer on what this means for the businesses using conversational interfaces to service #customers, and the importance of having multiple messaging channels in place with the necessary AI & agent capabilities to make #cssuccessful.  #Messaging #CustomerService #CX #AI #AIForTransformationalCX

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Selection, selection, selection! Giving customers powerful options across a wide selection is everything

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The rise of the "Data Shift Right" market signals a seismic shift in how organizations will leverage data analytics going forward. As AI and natural language interfaces democratize data access, business users across verticals can finally become self-sufficient in uncovering insights without heavy reliance on overstretched data teams. This empowers smarter, more agile decision-making while freeing data professionals to focus on higher-value tasks. The companies that embrace user-friendly data tools powered by #AI / #LLM will gain a crucial competitive edge in driving their businesses forward with data. An exciting frontier is emerging for innovators who can deliver that long-sought "single source of truth" to the enterprise masses.

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🧠🧠🧠 Let's not forget that daily model updates does not mean marketers need to leverage their MMM every single day. It means that our data is ready when YOU need it, not when we feel like running the model. Does that cost more for us? Sure it does. But maybe doing things just a bit differently is what our industry needs. Reach out if you have questions 🤙🏼

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Advanced AI + Commerce Data are revolutionizing the future of advertising. In my latest blog post, I share how diverse signals converge to enhance performance outcomes at scale: https://bit.ly/3X9JT7p. #AI #CommerceData #Advertising #RetailMedia #CommerceMedia

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Heard about Conviva time-state analytics but not sure what this novel technology to compute stateful metrics (which we use to measure and improve users QoE in realtime) is? Here are two quick examples that show how to build a stateful metric without writing a complex and very expensive SQL query. Video Streaming use case: https://lnkd.in/dHHpqetq Retail use case: https://lnkd.in/dHHpqetq

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The programmatic industry has benefited greatly from supply side transparency standards (sellers.json & SCO) - a resounding success. However, the value of buyers.json and DCO (the same transparency spec, but moving in the other direction from buyer to publisher) is less obvious to the industry and is hamstrung by a lack of adoption from the buyside. I'm thrilled PubMatic is adopting and supporting buyers.json and DCO, and hope that publishers find value from the (currently limited) buyer information passed back in the bid responses, and use that value to help persuade DSPs and agencies to participate more fully. Transparency is currently a one way street - let's make it a treelined boulevard benefiting all parties in programmatic space! PubMatic Raptive

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🚨 Fullstory Announcement - Data Direct Release 🚨 Our new product release Data Direct syncs clean, indexed, and structured behavioral data to your destination of choice helping to fuel your predictive models, feed your LLM with essential context, and drive your GenAI initiatives. Read more about Data Direct below 🔥🔥

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Thanks for having me on the podcast, Romone Alexander-Simpson! Thank you so much for coordinating this, Dustin McManus, Haidi Kelly, and Maggie Sullivan! I'm taking this opportunity to highlight my response to the question, "With the rapid evolution of AI, there's a debate on the over-reliance on technology. How does adMarketplace ensure a harmonious balance between AI advancements and human oversight?" Keeping aside the AI/ML innovation and taking a step back, at AdMarketplace, our strength lies in people; we put people at the center of all our offerings, which is a key differentiator. We offer bespoke white-glove service to our advertising and publishing partners. Brand safety and integrity are super important to both sides of this marketplace. Our people ensure both! Not just that, they handle campaign optimization, measuring the quality of our media or what incremental value our media offers. AI/ML empowers people to make better decisions and helps improve our creativity. This creative element is our differentiator, it only comes from our people. #ai #people #ads #adtech #search #advertising

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Your martech stack is only as effective as the foundation it’s built on – and that foundation is customer data. So how do you ensure your data house is in order? Discover how martech leaders are enriching customer intelligence and activation with data collaboration in the Winterberry Group report, Demystifying the Data Layer: The Transformation of Marketing Data Infrastructure. Get your copy:

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