Liftoff Mobile

Think you've cracked the casual game code? Well, hold the phone. Our brand-new report unlocks the data-driven secrets powering the top mobile games in this new era. Here's a sneak peek: 🤑 Benchmark your UA costs and ROAS like a pro. See what's working by genre, region, and month for casual games 🎮 Find the secrets behind the hottest trends and features shaping hybrid-casual games 📱 Learn how top mobile games are boosting revenue and stickiness with the hottest live event trends 📜 Master the secrets behind successful in-app monetization used by the top casual games Don't settle for ‘good enough’. Get ready to skyrocket player value and ditch the cash burn cycle ➡️ https://bit.ly/4aWrMp0

Getting your game in front of the right audience can be tough. After an exciting period of growth, Zupee found its advertising costs were rocketing up… 📈 Luckily, we were ready to lend a hand and deliver a 15% ROI increase at a much lower cost 🚀💰 How can you boost your player base without breaking the bank? Check out the recent case study published by Medianews4u.com: https://bit.ly/4d4FiI2

Explore the latest in the #MobileHeroes by Liftoff newsletter! 🗞️ This issue is packed with insights for app marketers: 🌍 Growing Chinese Gaming Apps Overseas Report: Strategies for global market success 🛡️ Understanding #SKAdNetwork: How Apple's changes impact your campaigns 📊 PLAYSTUDIOS' Ravid Sela on Data-Driven Ad Monetization: Elevate your ad revenue with actionable analytics 🤖 Webinar Recap: Generative AI in Mobile Ad Creatives 🔍 Webinar Recap: Learning About Source Identifiers and SKAN 👇 Subscribe below for actionable insights from the best minds in performance marketing and monetization.

🎮 Connect with Liftoff at ChinaJoy 2024! 🌟 📅 Dates: July 26-28 📍 Booth: W4-B702 We're looking forward to connecting with our partners at ChinaJoy this year! Here's what you can expect: 🎉 Bit the Game Party – Start your ChinaJoy experience with us and our co-hosts AppLovin, Adjust, and Pangle on July 26. 🌐 APPetite Gathering – Connect with mobile industry leaders across the Asia-Pacific on July 27. 🕶️ VR Booth Tour – Step into the future with an immersive VR tour of the ChinaJoy expo. 🤝 Contact our team for more event details or to schedule a meeting!

Time is of the essence on #mobile, so let’s cut to the chase ⏱️ We’ve gathered the key facts from our 2024 Casual Gaming Apps Report so that you can keep up with the shifting mobile gaming landscape. Discover the insights that app and mobile game marketers need to know ➡️ https://bit.ly/3LzLkVJ

Breaking into the #GamesIndustry may seem like it’s down to luck, but that wasn’t the case for Ravid Sela 🌟 Our latest Women in Gaming article with PocketGamer.biz explores how Ravid’s passion for video games and half a decade of ad tech monetization experience gave her everything she needed to secure her dream job at PLAYSTUDIOS. Jump into the article to learn more about the ad monetization manager behind mobile Tetris 👉 https://lnkd.in/dMScVKhg

🌏 🎮 Mobile game marketers! Did you know China accounts for over 31% of global #MobileGaming revenue? The market is booming, but the potential for growth remains vast. To help you capitalize on this opportunity, we partnered with SocialPeta Ltd to create a guide for scaling your app in international markets, starting with #China. 📥 Download the guide now for actionable insights and strategies to help you succeed. https://lnkd.in/dyJ3BR5D

Searching for must-know trends to drive revenue and engage your audience? Look no further than our 2024 Casual Gaming Apps report 🚀 Overflowing with industry insights from experts like GameRefinery, a Liftoff Company’s Game Analyst, Mona Hietala, our report is an essential resource for app developers and #marketers. Expand your knowledge of Casual Gaming Apps with our free report ➡️ https://bit.ly/4aWrMp0

In the dynamic world of #fintech, 2024 presents challenges and opportunities. Joey Fulcher shares his perspective in the recent Adjust Finance App Insights Report. 📊 💡 Joey's expertise underscores the importance of strategic partnerships and targeted metrics in overcoming the hurdles of today’s fintech environment. 🔍 How is your company adapting to these challenges? Share below!

Like any major privacy framework, Apple’s #SKAN has undergone a range of updates over the years 🛠️ But how do these changes impact #mobile #marketing? 🤔 Discover the highs and lows of #SKAdNetwork with our latest blog ➡️ https://bit.ly/4cVCkFO