Batman Collector Cups
McDonald’s Happy Meal toy line to promote the Warner Bros. super hero feature film Batman Returns. There were four vehicles in this toy line.
- Batman's Batmobile
- Batmissle
- Penguin Roto-Roadster
- Catwoman Cat Coupe
This toy line promotion was scheduled for McDonald's restaurants in June 1992. However, it was recalled due to dark content in the film. See Controversy section below.
Also released were six collector cups with special movie-themed packaging.
- Batman
- Catwoman
- Penguin
- The Batmobile
- Penguin Riding Duck
- Selena & Bruce at the Ball
Toys[]
Collector Cups[]
Controversy & Cancellation[]
A Dove spokesman said: Parents...trust McDonald's. 'So why is McDonald's promoting a movie to little kids that's filled with gratuitous graphic violence?
McDonald's Director of Media Relations Rebecca Caruso told the media The objective of the (Happy Meal) program was to allow young people to experience the fun of Batman the character. It was not designed to promote attendance at the movie. It was certainly not our intent to confuse parents or disappoint children.
According to Warner Brothers: Clearly Batman is not meant for 5-year-olds. As for whether it's appropriate to Happy Meals, that's up to McDonald's. We don't tell them their business.
Promotional Ads[]
During the promotion, McDonald's took the moniker of being the "Official Restaurant of Gotham City".
External links[]
- Anne Thompson, Pat H. Broeske, "Hawking Batman, Entertainment Weekly, 10 July 1992.