Public Relations Society of Kenya (PRSK)

Join us in congratulating our colleague Teresia Nzau , (MPRSK) for winning the Association for Education in Journalism and Mass Communication (AEJMC) Public Relations Division's Inez Kaiser Award.                            #TeamPR celebrates you for this great achievement. Keep flying PRSK’s flag high! University of Missouri-Columbia Association for Education in Journalism and Mass Communication (AEJMC) Public Relations Society of America (PRSA)

Happy World PR Day! ✨🌍 Strategic PR counsel is more crucial than ever in these challenging times, from the disastrous floods to ongoing public protests for a new citizen-state contract. To mark this year's World PR Day, themed *"The Future of PR in a Changing World," Public Relations Society of Kenya (PRSK) is excited to launch our 2nd Edition of the #PRDigest magazine themed, "PR and Legitimacy." We invite you to contribute articles that explore: 1️⃣ What strategic response should PR and Communications practitioners provide to the nation? 2️⃣ What opportunities or spaces have been seized or missed? Share your insights and expertise to help shape the future of PR. Submit your articles by Wednesday, 31st July 2024 to editor@prsk.co.ke Let's raise the voice of PR in uncertain times and navigate this era together. #WorldPRDay2024 #PRandLegitimacy #FutureOfPR #PRDigest

Happy World PR Day! ✨🌍 Strategic PR counsel is more crucial than ever in these challenging times, from the disastrous floods to ongoing public protests for a new citizen-state contract. To mark this year's World PR Day, themed *"The Future of PR in a Changing World," Public Relations Society of Kenya (PRSK) is excited to launch our 2nd Edition of the #PRDigest magazine themed, "PR and Legitimacy." We invite you to contribute articles that explore: 1️⃣ What strategic response should PR and Communications practitioners provide to the nation? 2️⃣ What opportunities or spaces have been seized or missed? Share your insights and expertise to help shape the future of PR. Submit your articles by Wednesday, 31st July 2024 to editor@prsk.co.ke Let's raise the voice of PR in uncertain times and navigate this era together. #WorldPRDay2024 #PRandLegitimacy #FutureOfPR #PRDigest

As we celebrate World Public Relations today, it is important to note that PR is now in the digital era. Traditional PR is no longer fashionable because the audience today consumes information on digital platforms/channels, the content and its language have changed, it is now multimedia and their attention span is now small. You better be captivating, motivational, inspirational, and attractive. Currently, Governments are struggling with public communications that have moved to digital platforms. They have to evolve and use digital platforms to drive policy advocacy. Executives are now being held accountable on digital platforms. Their availability to engage is no longer optional. They have to show up and get instant feedback. Organizational communications seem to be held accountable from the top. Trust and accountability are key values in organizational communications. Your brand promise is no longer in the products and services but in the character of the organization and its mission and values. As we move into the future, public relations is no longer an option but a critical need for organizations. Your reputation management and projection in the marketplace are equally judged on your participation in social issues including abhorred and unconventional things like politics. Corporates have suffered the wrath of their customers when they are seen to stand on the fence on matters that require social change. Social impact includes supporting good governance and freedoms that affect those societies that are a marketplace for many brands. Stakeholder management, Crisis, and reputation management, and ESG are critical pillars of communications today. As I conclude, that technologies such as AI are supportive tools for PR today. They help us with collecting data, insights and making the right decisions when it comes to observing consumer/stakeholder behaviour. We cannot be left behind in the adoption of AI and Big data technologies. PR without Insights and Big data is like shooting in the air. This is the era to be more intentional and focused on the changes happening in the marketplace and helping brands position themselves in a better way that has a return on investment. #WorldPRDay2024 Public Relations Society of Kenya (PRSK)

#TeamPR, Join us for the #WorldPRDay webinar as we look at the Future Of Public Relations In A Changing World. We will also explore the State Of PR In East and Central Africa.  This is a session you don’t want to miss out on! Meeting Link: https://lnkd.in/dWXN4U7k

#IkoKaziKE

Discover how creativity is transforming PR practice in the public sector! Dive into Dorah Nesoba, MPRSK's insights on leveraging innovation to engage stakeholders effectively. Get your copy of #PRDigest: https://bit.ly/45mIDQc

🔍 Wondering how you can create a thriving online community? Read Esther Kiragu's insights on community engagement strategies in the latest #PRDigest where she shares 6 powerful strategies to foster connections and drive impact online. 📖💡Grab your copy of the #PRDigest here: https://bit.ly/45mIDQc

#TeamPR. Join us as we celebrate Robi M. N. King'a, CEO, Anti-Counterfeit Authority - Kenya, an expert in Communication, Intellectual property, and an advocate of the high court. Dr. Robi shares how he leverages communication to impact and advocate for policy making.   #TopMenInPR #Excellence #PRTrailblazers

Join us for this inspirational chat with Robi M. N. King'a, CEO, Anti-Counterfeit Authority - Kenya. Dr Robi shares his career journey that cuts across the fields of Communication, Intellectual Property and Media law. He echoes the art of understanding team dynamics in decision making.   Tune in for more in this video #TopMenInPR #Excellence #PRTrailblazers