DoubleVerify

At DV, we know that digital advertising only thrives when publishers are able to monetize their inventory. In our newly launched Transparency Center, we share detailed explanations on various digital advertising topics so you can maximize protection and performance. This blog looks at how we help publishers maximize ad inventory revenue and reduce friction with buyers. Learn more here: https://buff.ly/4eyiGRZ

This week, DV proudly celebrated World Youth Skills Day by highlighting our commitment to empowering future leaders through multiple initiatives! - Through the DV Internship Program: We offer valuable hands-on experience and mentorship to nurture the next generation of tech innovators. Our interns gain real-world skills and insights from industry leaders. - Through the Multiverse Engineering Apprenticeship Program: We help transform software enthusiasts into skilled junior software engineers through immersive training. This program bridges the gap between education and the tech industry, fostering the next wave of tech talent. - Through our partnership with Brixton Finishing School: We ensure diverse talent from underrepresented communities can access opportunities in the Creative, Media, and Tech industries. By investing in youth skills, we’re building a stronger, more diverse future for the tech industry. #WorldYouthSkillsDay #FutureLeaders

If you haven't thought about AI-powered custom bidding, are you even a marketer? AI is reshaping the world and pushing digital advertising boundaries in unprecedented ways. Read our latest blog where we talk about AI in advertising and how you can maximize advertiser outcomes with custom bidding algorithms. Check out the highlights: 📌 What is AI? 📌 How is AI used in advertising? 📌 How can advertisers maximize outcomes with custom bidding algorithms? 📌 How can advertisers implement AI into your campaign strategy? Click here to get the latest on AI: https://buff.ly/3WrMrMf

À medida que aumenta o uso da TV Conectada (CTV), não só espectadores e anunciantes estão interessados nesse mercado, mas também os fraudadores que querem tirar proveito do rápido crescimento dos canais de streaming. Veja o que Rafael Reis, da DV, escreveu no Mundo do Marketing sobre as oportunidades e desafios únicos da publicidade em TV conectada. Leia aqui: https://lnkd.in/dP-ntd8S

Your attention please! ☝️ CTV advertising is leveling up with the industry’s adoption of attention metrics. We have partnered with TVision to explore this and other emerging CTV performance trends in our recently published Q1 2024 State of CTV report. DV Authentic Attention for CTV, powered by the industry-leading combination of DV’s impression-level attention data and TVision’s eyes-on-screen attention data, enables marketers to: 📈 Drive CTV campaign performance 🚀 Maximize ad spend efficiency 💡 Improve media planning Learn more here: https://buff.ly/3W9BP5I

DV is excited to release brand safety and suitability measurement for global Pinterest Business campaigns – empowering mutual advertisers to independently authenticate campaign quality and gain increased transparency into brand safe and suitable content. With this release, global brands will benefit from DV’s industry-leading, AI-powered classification technology across 40+ global languages. Learn more here:

That’s a wrap on ad:tech India’s iMedia Brand Summit 2024 in Jaipur! 👏 DV’s Jaiti Hariani, Senior Business Director, India, spoke on stage about driving campaign performance in the age of AI. At DV, we leverage Scibids AI to maximize outcomes for advertisers: 🚀 Drive media efficiency 📈 Increase ROAS 🔥 Boost attention Want to learn more? Reach out to us at Sales@DoubleVerify.com #iMediaIN

We had a great time at dentsu DECODE! Thank you to Dentsu's Chanchai Pongsanan for spotlighting DV and sharing more about how we can support Thai advertisers in their journey to better media quality, cost efficiencies and optimization. We hope you also learned more during the Q&A with DV's Jantra khonrangde (Joy). Some key insights included: 💡 Media quality is the basis of performance marketing and drives real business outcomes 💡 Third-party verification and measurement help marketers maximize advertising budgets, reducing media waste and bringing more money back to reinvest 💡 DV's brand suitability violation rate dropped nearly 20% for clients with continued activation of pre-bid protection Want to learn more? Reach out to us at Sales@DoubleVerify.com #dentsudecode2024

Advertisers have a lot to navigate – from the challenges of Made-for-Advertising (MFA) content and AI to the opportunities on retail media networks and the future of responsible media buying. During our recent 2024 Global Insights: APAC webinar, DV’s Collette Spagnolo (VP, Marketing Analytics) and industry leaders unpacked the DV Global Insights: 2024 Trends Report and discussed region-specific trends that make APAC’s digital media ecosystem unique. The webinar is now available. Watch it here: https://buff.ly/3XYaWCO

Thank you to all of those who attended DV’s Back to Basics webinar: Demystifying Made for Advertising Sites. We hope you enjoyed the session and Q&A led by our DV team. Good news! The webinar recording is now available. Click here to watch: https://buff.ly/45s3LEU