Veterinary Career Center


Targeted Advertising: Programmatic Job Enhancement

Increase viewership of your job posting up to ten times more with a programmatic job enhancement!

Programmatic job enhancements allow you to stay competitive in the market and boost your recruitment strategy by driving activity to your job posting. Through this enhancement, retarget active candidates who have recently visited your job posting, and expand your reach to other qualified candidates across the web through focused targeting tactics to drive job applications.


What Are the Benefits?

A programmatic job enhancement will do the following:
  • » Maximize your job posting exposure
  • » Strategically target key qualified audiences within your industry
  • » Boost impactful brand awareness
  • » Increase passive candidate visibility to drive action

How Does It Work?

Process: Within 1 business day of purchasing your programmatic job enhancement, we will design a branded set of display ads with your logo and color scheme and activate a campaign strategy that targets job seekers who fit your job qualifications. Job seekers who click on your ad across the web will be taken back to your job posting at AVMA Veterinary Career Center.

Click below to see how a retargeting enhancement will be applied
to your job posting!

Creatives: Your branded set of display ads will include the 728x90, 300x250, 160x600 and 320x50 size, which are the most standard ad sizes utilized across the web, optimized for both desktop and mobile viewability

Sample Creative




Impressions: You have the option of capturing 10,000 candidate impressions over 30 days, 20,000 impressions over 60 days or 30,000 impressions over 90 days to align with the duration of your job posting.

Reporting: Performance results will be available via "Manage Jobs" page on your employer overview dashboard as soon as your campaign begins. Simply click on the Programmatic Job Enhancement Reporting icon to view your reporting insights.






Why Should I Purchase This?

We have proven results that job postings with the programmatic job enhancement receive on average 10 times more candidate views than standard job postings! By having a focused campaign strategy that only serves a qualified audience across the web, you not only significantly increase the likelihood to convert candidates to applicants on your job postings, but also naturally extend your organization's brand retention, setting you up for future candidate recognition and action.


How Do I Get Started?

It's easy! Simply select the programmatic job enhancement during your checkout process and choose the duration that best fits your needs. If you have any questions on the process or available offerings, please contact us and a team member will assist you.




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Customer Service - Email: candidatesupport@naylor.com Phone: 1-888-491-8833