Post di Pinalli

🚀 Just wrapped up an incredible workshop about #liveshopping 📚 with Chiara Manca & Gianluca Valleri thanks to PETTENON COSMETICS 🌟 Here are some of the TAKEAWAYS: 📢 Real-Time Interaction: Live shopping allows real-time interaction between sellers and buyers. Viewers can ask questions, seek product demonstrations, and get immediate responses, mimicking the in-store experience. 🤩 Engagement: It provides a highly engaging shopping experience. Live videos capture viewers' attention more effectively than static product listings or advertisements, leading to higher conversion rates. 🤝 Trust and Authenticity: Live shopping humanizes the online shopping experience. Shoppers can see products in action, which builds trust and authenticity, reducing uncertainty associated with online purchases. ⏰ FOMO (Fear of Missing Out): It creates a sense of urgency and FOMO: Limited-time offers and exclusive deals during live shopping sessions create a sense of urgency and FOMO among viewers, driving immediate purchases. 📖 Storytelling: Live shopping allows for compelling storytelling: Live shopping enables sellers to tell compelling stories about their products. They can share brand narratives, product origins, and customer testimonials, which can emotionally connect with the audience. 🏡 Community Building: It fosters a sense of community among viewers. Viewers often interact with each other during live sessions, forming a community around a brand or seller. 📊 Data and Personalization: Live shopping platforms collect valuable data on viewer behavior and preferences. This data can be used to personalize recommendations and marketing efforts, increasing sales effectiveness. 🌎 Global Reach: Live shopping transcends geographical boundaries:Live shopping transcends geographical boundaries. Sellers can reach a global audience, expanding their customer base significantly. 🛒 E-commerce Integration: Live shopping platforms often integrate seamlessly with e-commerce websites, allowing viewers to make purchases without leaving the live session 🚀 Innovation: Live shopping incorporates cutting-edge technologies and companies can innovate the live shopping space, incorporating augmented reality (AR), virtual reality (VR), and other technologies to enhance the shopping experience further. ps. Live shopping Streamer is the job of the future #socialmediaevolution

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We had the pleasure of being invited to speak at the Digital Hospitality Forum in Rome this week, and it was an incredible experience. Special thanks to Giancarlo De Leonardo for organizing the event. The forum brought together some of the brightest minds and entrepreneurs in the hospitality and tech industries, all focused on a critical question: how is AI reshaping the hospitality landscape? During our speech, we explored the exciting potential of emerging technologies in the sector, and how hotels can navigate the fear of job displacement due to automation in revenue management. Here is our vision of the biggest disruptions we expect to see in hotels in the next 5-10 years: Hyper-personalization is the future: Imagine hotels crafting unique experiences for each guest, not just segments. AI can analyse vast amounts of guest data to identify individual preferences and real-time needs, allowing hotels to tailor offerings and services for significant conversion boosts. However, operational flexibility and staff trained to deliver personalized service alongside technology are crucial for success. Data privacy and technology investments will also hurdles to address. But when done right, hyper-personalization, coupled with the irreplaceable human touch, has the potential to create guest experiences so memorable they will drive loyalty and propel business growth. The rise of AI-powered booking channels: As Voice assistants like Siri and Alexa, along with AI-powered chatbots like ChatGPT and Gemini become more sophisticated, guests may become increasingly comfortable trusting them to handle the booking process entirely. This means hotels will need to find innovative ways to grab the attention of these AI "booking agents." High-quality photos and descriptions that highlight cultural tours, exceptional dining options, or unforgettable spa treatments will be key. The focus needs to shift from functionality to the experiential value a hotel offers. Subscription-based Revenue Management as a Service (RMaaS) takes centre stage: With AI taking over the tedious data processing tasks, human revenue managers can finally focus on strategic thinking and crafting winning revenue plans. This shift opens the door for RMaaS as it offers access to expert guidance on a flexible, subscription basis, giving hotels access to a wider talent pool with specialized knowledge that might not be readily available locally. The future revenue manager skillset: Revenue managers will need to act as translators between AI's data analysis and actionable strategies, while also staying fluent in the latest revenue management technology. Adaptability and a broad knowledge base will be essential to navigate the changing hospitality landscape, requiring strong communication skills to explain complex strategies and creativity to solve problems and explore new revenue opportunities. The future of hospitality is bright for those who embrace AI and human collaboration.

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We were thrilled to be a part of the 2023 Altagamma Monitor event yesterday! Throughout this key event in the luxury world, we gained valuable insights into the #TaxFreeShopping market—lots of analysis and forecasts that provided incredible learning opportunities. During the event, Pier Francesco Nervini and Stefania Lazzaroni highlighted some key points. They discussed how this year international shoppers' spending on luxury items surpassed 2019 levels, especially in Continental Europe, showing a significant increase of around +15% since the start of this year compared to 2019. What's driving this positive trend? Well, it's the remarkable spending by shoppers from the US and Gulf countries! 🌟 Additionally, there's optimism for the future as Chinese shoppers are returning. Currently, their spending is 52% of what it was in 2019, signaling promising growth ahead. Exciting times ahead for the luxury market! 🛍️💫 Follow us to stay in the loop. #GlobalBlue #Luxury #VATFree #TaxFree #Shopper #LuxuryMarketTrends #GlobalShoppingTrends #AltagammaMonitor

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This week, t2ó | italia featured the annual "Trends & Innovation" in Milano. Fantastic venue, interesting discussions and wonderful people. Thank you to my whole team led by Alessandro Scartezzini for organizing such an outstanding summit and deep gratitude to our clients, friends and partners for attending. In a nutshell, we are approaching a perfect storm: a) MultiSearch; disruption of the ways of researching for information (Chatgpt, multimodal content, ...) 🔎 b) New Audiovisual; high fragmentation of screens, formats and length. 📺 c) Data Blindness; need to move from deterministic to probabilitic models ⚙ t2ó is ready to help advertisers navigate these challenges and lead the new era of marketing.

What role does innovation play in fostering a digital and inclusive future, and what is the most effective innovation governance model? Innovation culture is key: in Sisal we promote a safety-net culture that provides confidence to our colleagues, that encourages new ideas and considers errors and failures as an inherent part of the innovation journey Thanks to CEOforLIFE and Giordano Fatali, I got the opportunity to debate all of this and more yesterday during the panel with Francesco Durante, Katia Colucci, Barbara Cominelli, Davide Dattoli Zhang, Marco Gioieni, Giorgio Girelli, Maximo Ibarra, Maria Teresa Minotti, Emiliano Rantucci, Antonella Zullo. It was a unique chance to share best practices and discuss crucial topics, such as the positive impact that innovation can bring to society   #responsiblefuture #innovation