Business Data Analyst - CRM

We are looking for a highly motivated and experienced Business Data Analyst - CRM to join our team based in Milan!

Reporting to the Business Data Manager, you will drive the strategic objectives of the company by leveraging data analytics and fostering a data-driven culture within the CRM team. You will be pivotal in transforming data into actionable insights. By collaborating with cross-functional teams and utilizing advanced data analysis techniques, the role aims to optimize customer engagement and business outcomes.

Key Responsibilities:

• Participate in agile CRM meetings to define and prioritize the most impactful analyzes to achieve strategic objectives.
• Develop comprehensive analysis to achieve the objectives set during the sprints, ensuring clarity in macro-objectives.
• Interpret the results of the analysis and recommend the best next actions for the company.
• Collaborate with data scientists and data engineers as needed to evolve analysis into more complex models or use artificial intelligence.
• Promote a data-driven culture within the CRM team.
• Support BI champions in using existing BI reports or creating new ones.
• Using a data-driven approach identify and create new customer segments for new marketing campaigns
• Become a champion in the adoption of the company Customer Data Platform - D365 customer insight data

Requirements:

• Master’s Degree in STEM disciplines (Statistics, Mathematics, Engineering)
• In-depth knowledge of SQL and scripting languages (e.g., Python) for data analysis and manipulation
• Proficient in big data analysis
• Proficiency in using Power BI for creating interactive dashboards and reports
• At least 2 years of experience in CRM data analytics in a retail company or consultancy company on projects for retail customers
• Proven experience working in cross-functional/agile teams (including data scientists, data engineers, and business stakeholders).
• Fluent Italian and English
• Familiar with generative AI tools (e.g. ChatGPT)
• … and of course a chocolate and gelato lover!

Join us at Venchi, and through the innovative use of technology and collaboration across functions, help us transform insights into actions that achieve our business objectives and exceed customer expectations.

We look forward to hearing from you!