Fausto Manfredonia

AudienceProject launches its cross-media measurement solution in Italy. 🇮🇹 With this launch, Italian advertisers can now get independent and continuous audience measurement of campaigns across channels. This means that Italian advertisers can now get a better understanding of how many people they reach in their intended audience across channels and which channels are most effective at reaching them, supporting both campaign planning and optimisation. #advertising #measurement #crossmedia #expansion #growth #italy

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Our 19th Media Quality Report is now live in Italy. This report offers essential benchmarks for the digital advertising industry and crucial insights into media quality and ad performance. It also provides a detailed view of key trends shaping the digital landscape in 2024 and country-specific metrics to support data-driven decision making. Download the complete report here: https://lnkd.in/eWjKm5y3 #MediaQuality #Research #Advertising

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Quick Update from Digital World ;-) #insights #pills #DigitalAdv #DigitalMarketing #MovingUp

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Nowadays we are continually exposed to so many risks, cybersecurity is increasingly important.

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We are proud to announce that Italiaonline is officially the first Italian publisher to work with Lumen in order to certify the attention scores of the company's premium advertising formats. Italiaonline's attention-by-design approach emphasizes three key pillars: 🔵 Contextual relevance between contents and advertisement 🔵 High-impact and interactive creativities developed by a specialized team (brand solutions) 🔵 Data-driven targeting and personalization that drive high stay-time and engagement By working with Lumen, Italiaonline established the value of both attention scores and ROI from the publisher's premium ads - making it easier for advertisers to understand the value of advertising with Italiaonline compared to other potential investments. “Attention and media quality are core in our product vision and strategy. Attention, in particular, is a cross-funnel metric as it combines both branding and performance indicators. Focusing on attention not only improves awareness but also significantly reduces CPA and generates a higher ROI in the long term," explains Domenico Pascuzzi, Publishing & VAS Director at Italiaonline. Want to learn more? Read the full press release here: https://lnkd.in/eXJxSQUa

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Massimo Moriconi, Europe President of ICCO & CEO at Omnicom Public Relations Group Italia, is unveiling the results of #Disinformation and #Misinformation Survey at the ICCO Europe Forum 2024! “𝘞𝘦 𝘴𝘦𝘦 𝘵𝘩𝘦 𝘨𝘢𝘱 𝘣𝘦𝘵𝘸𝘦𝘦𝘯 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘵𝘩𝘪𝘯𝘬 𝘪𝘴 𝘢 𝘨𝘰𝘰𝘥 𝘴𝘰𝘭𝘶𝘵𝘪𝘰𝘯 𝘵𝘰 𝘧𝘪𝘨𝘩𝘵 𝘮𝘪𝘴𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘢𝘯𝘥 𝘸𝘩𝘢𝘵 𝘢𝘤𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘮𝘦𝘮𝘰𝘳𝘢𝘣𝘭𝘦.” A big thank you to everyone who contributed their valuable insights. Your input is driving the conversation and shaping our efforts to combat misinformation. Stay tuned as we reveal the latest trends and insights! #ICCOEuropeForum #MisinformationSurvey

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ArtBotAI’s intelligent #contentorchestration platform, leveraging #genAI models powered by Omnicom, assembles clients’ digital assets, to create and deliver high-quality #personalisedexperiences. Paolo Yuvienco, Chief Technology Officer, Omnicon said, “Brands are demanding more customised content at scale, but their content studios and one-off tools slow down, get more expensive, and lose out on quality and performance when they try to do more with them." https://lnkd.in/diseJSjQ

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ADC Group has dedicated a four-part video series to Omnicom Media Group Italy to address the industry's hot topics. From Cookie Deprecation and Retail Media to Branded Content, Influencer Marketing, and MarTech. The series kicked off by covering Retail Media, with Francesca Costanzo, OMD Italy’s Managing Director, and Alessio Di Domizio of TRANSACT. Transact is Omnicom’s practice dedicated to providing connected commerce consulting and eRetail services. The interview discusses Retail Media's perimeter, Retail Media as a ‘multiplier’ of effectiveness, and Transact's role and contribution. Watch and read the interview here: https://lnkd.in/dMrJdtGf #OneOMD #RetailMedia #Transformation

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Media relations: case studies also give visibility to your solutions in the media dedicated to the relevant vertical markets. A key element in the content strategy. #PR #mediarelations #techPR #content #contentstrategy #positioning #ICT #ICTmarket #wifi #wifi6 #wireless #IOT

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Cagliari Calcio New website 🔴🔵 A new #digital experience that combines #tradition and #innovation, placing a unique and special fan base at the center, like the rossoblu one. Cagliari Calcio’s new web project was ambitious and innovative. We have redefined the entire process of interaction between club and fans, through a new modern and captivating design, focused on the club’s social color palette, emblem of Cagliari’s passion. The #UIUX is absolutely user friendly and allows easy access to all the information, organized in a clear and intuitive way, involving the fan and integrating him into the rossoblù community. The #experience and #creativity of our entire team have given life to a new look that not only responds to the needs of the club, but acts as a point of reference in the web panorama of Italian football. A new way of experiencing football, an invitation for all fans to immerse themselves completely in the Cagliari Calcio universe. ♥️ #awdagency #cagliaricalcio #webproject #artdirection #uiux #development #bigteam

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I was one of those young Italians who fled abroad to find a dignified career, escaping the Italian starved salaries, the unmeritocratic society based on favours/parental recommendations and the classic old fashioned mentality. After almost 8 years abroad, (between Stirling, Barcelona, London and Sydney) I came back to Italy (with which I had a “now clear” toxic professional relationship with) to give it a second change by offering my extensive international knowledge in my professional domain back to my “beloved” country. Needless to say, nothing has changed. 1) Politicians are still TALKING about this problem (explaining it in an exceptional way) but no one is DOING anything to fix it. 2) Opportunities have never been more scarce, serving the privileged and recommended kids (and in most of the cases unable to deliver the work), making meritocracy an utter mirage for hustlers like myself. 3) Young professionals are still escaping the country more than ever before, leaving aging families and a broken economy just to look for a real LIFE elsewhere. Struggle, struggle, struggle. I am currently working 5 jobs and still struggling to start a family, take care of old relatives, buy my own property and barely finding time to relax or travel. I am eternally greatful to my local and international clients, who believe in my expertise to develop and grow their business. To all my Italian friends living abroad or in Italy, I deeply feel and understand your frustration. Let’s keep fighting because at the end of the day what matters is our own health. No good pay—> no stability—> no family—> no growth—> no good pay…. And on and on it goes the endless loop of desperation. Do you want to grow your business? Let jump on a free consultation call: https://lnkd.in/dYwMNUME #italy #italia #fugadicervelli #economy #work #opportunity

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Outbound Marketing ed Inbound Marketing, le 2 strategie a confronto Leggi l'articolo: https://lnkd.in/dkWURgsw #marketing #digitalmarketing #webmarketingaziendale

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I've just finished Brad Batesole’s "Fundamentals of Digital Marketing" course! Take a look: Ho appena finito il corso “Fondamenti di marketing digitale” di Brad Batesole! Dai uno sguardo: https://lnkd.in/eh3evcQX #marketingdigitale.

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Life Planning

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In diretta ora Lifeed e Mindwork

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Tamron è una azienda giapponese che da moltissimi anni produce obiettivi universali da utilizzare su fotocamere di marchi prestigiosi, come Canon, Nikon, Sony.  In un’intervista a Kota Misawa, responsabile del reparto di pianificazione marketing, si parla di come Tamron (ma non è l’unica) usa l’intelligenza artificiale. Lascio nei commenti il link all’articolo, ma qui vi metto lo stralcio dove si parla di questa nuova tecnologia. "The role of AI and optical corrections in lenses Misawa seems genuinely excited about how AI and machine learning have impacted photography in recent years. "The evolution of cameras is amazing, such as enhanced subject recognition through the use of AI and the inclusion of global shutters," he tells us. However, he wants you to know that it's not just camera companies that are using these technologies. "At our company, we would like to take on new challenges in order to keep up with the evolution of cameras." "We’re already using AI technology to improve the performance of vibration compensation when shooting videos." He points to a particular example of how Tamron is already using AI to benefit lens design, even if users aren't aware of it. "AI in the camera doesn't affect our lens functions or performance. But we’re already using AI technology to improve the performance of vibration compensation when shooting videos. When we created this vibration compensation mechanism, we tested people shooting video while working, and we tested how the camera shakes and the number of times it shakes. We used the test results to determine the best compensation handshake. So yeah, we can also use AI to improve our functions." Insomma, l’AI non è sempre nemica dei fotografi. 

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My colleagues are already waiting to talk with you about #GibbsCAM and how we support the #digitalisation of your processes & company!

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