PUMA Group

See Paris like we do – #ForeverFaster 🇫🇷 In Paris, we’re celebrating an exciting summer of sport by showcasing our elite athletes. Our sprinters, high jumpers, and pole vaulters embody speed and resilience. Their dedication and passion are a true reflection of our mission to redefine sports and culture. If you get the chance, be sure to visit our Paris store to catch a glimpse of the new facade and our latest brand campaign materials. Stay tuned for more to come. 😉 One thing’s for sure: We’re set to go 🙌 #Paris2024

Kicking off a new chapter for #Paris2024🔥 We’re thrilled to announce the launch of the third chapter of our worldwide brand campaign, showcasing our elite track and field athletes. To amplify the presence of our athletic ambassadors even more, starting today we will open a PUMA House in Paris for 17 days. Serving as the Home of the Brand, the exclusive venue will spotlight remarkable athlete performances and achievements throughout this period. Our athletes' dedication to excellence mirrors our own commitment to redefining sports and culture. Through this, we can win in a way only the fastest can. In a way only PUMA can - #ForeverFaster. Are you ready to see the game like we do?👀

Swapping is the new shopping🛍️ This week, we hosted our very first #ForeverBetter SWAP SHOP at our PUMA HQ in Herzo. For every piece of pre-loved items, our #PUMAFam had the chance to pick out a new product - regardless of what they swapped. Over 100 employees joined this sustainable initiative and traded in over 500 products. In addition to the swapping, many of our creative PUMAs designed their own colorful shopping bags, adding personal touches with vibrant flower stamps. And of course, we had lots of engaging conversations about sustainability. Here's to creating a positive impact together 💪

TURNING OLD THREADS INTO NEW TRENDS IN NYC 🗽 To celebrate the success of PUMA's #REFIBRE initiative, we hosted an unforgettable event at our PUMA NYC Flagship store last weekend. Football fans and fashion enthusiasts joined us in discovering the RE:FIBRE process behind transforming polyester textile waste into millions of PUMA football replica kits worldwide. Those who attended had the unique opportunity to take home a piece of football history: upcycled badges crafted from match-worn and signed AC Milan and Man City kits, hand-made by PUMA Voice of a RE:GENERATION, Andrew Burgess. There was also the opportunity to transform old football kits into trendy sportstyle garments and accessories. There’s only one FOREVER—let’s make it BETTER 🌱

Empowering emotional strength☀️ In the month of June, our #PUMAFam from Ukraine initiated their Mental Health Month, recognizing the importance of emotional resilience for all our employees. Featuring insightful webinars with expert psychologists who gave advice on improving mental wellbeing, the happiness it brought to the team was truly heartwarming to see. From cooking classes and yoga sessions to art workshops and physiotherapy, the Kiev office perfectly showed us how to level up our #Wellbeing and mental health. Get inspired by the pictures below📸

Work-life balance? We've got you covered 🤝 WELLBEING@PUMA keeps your work-life balance in check. We understand that employee well-being extends beyond the scope of work, and that’s why we’re dedicated to supporting your needs every step of the way. But what is most important to you? Let us know in the poll below 👇

Rise and shine, #PUMAFam! 🎶 Ever wondered how our mornings kick off here at the PUMA HQ? From hitting the gym to sipping on that first cup of coffee, everyone has their own unique way to start the day. Now, we want to hear from YOU! What's the first thing you do in the morning to kickstart your day? Share your morning rituals in the comments 🌞

NEW MILESTONE UNLOCKED 🔑🌍 For the first time, millions of PUMA football replica jerseys featuring 35 Clubs, including those produced for the Euro and Copa América tournaments were made from at least 75% recycled textile waste. All thanks to #REFIBRE, our textile-to-textile recycling innovation. By exploring different recycling techniques, we're able to significantly increase our capacity to recycle textile waste. "RE:FIBRE gives football fans a tangible example of how PUMA is working towards being Forever Better. Our wish is to have 100% of our recycled polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and RE:FIBRE is central to that", says PUMA Chief Sourcing Officer Anne-Laure Descours. Join us for exciting events at PUMA's NYC flagship store on July 20th & 21st. See you there! 👀 #ForeverBetter

Get ready to go FASTER. DAILY. 🙌 On this International World Artificial Intelligence Day, we at PUMA celebrate the game-changing power of AI. By reducing manual tasks, AI empowers our #PUMAFam to shine in their roles. As we live by the motto 'everyone who wants to play can play,' our mission is to enable everyone in our organization to integrate AI into their daily work routine. Our speed, agility, and flexibility make us perfectly prepared to embrace these new opportunities. A big shoutout to our #FASTERDAILY team for their excellent work in advancing this crucial enablement day by day. Together, we’re driving innovation and shaping the future at PUMA!

Championing fairness, supporting equity for all 💪 Did you know that PUMA has officially been certified by the FPI Fair Pay Innovation Lab gGmbH in Germany, Sweden, and the United Arab Emirates? And exciting news — PUMA Spain joins the list having just received the EU certification mark Universal Fair Pay Check® from the FPI. With the support of both local and global management, we are confident we will soon close the adjusted pay gap in even more countries. This year, we will keep analyzing gender pay gaps and expanding to more regions to ensure we create a fair and gender-equal PUMA workplace. Our mission? Keeping inclusivity and equity at the heart of our workplace culture ❤️