Ermanno Scervino

L.G.R presents the Orchid Bold eyewear capsule collection in collaboration with Ermanno Scervino L.G.R reaffirms its collaboration with Ermanno Scervino with an exclusive capsule collection of sunglasses, a testament to the craftsmanship of Made in Italy. The highlight of this collection is the Orchid Bold model, featuring a bold cat-eye silhouette that balances glamour and sophistication. It is characterized by a thick frame and temples, enhanced by exclusive combinations of acetate and lenses available in three variants: Black with Grey Gradient lenses, Havana Tortoiseshell with Green G15 Gradient lenses, and Cream with Sunbrown Gradient lenses. Every detail has been meticulously crafted, with materials combining glossy cellulose acetate, known for its flexibility and durability, with Barberini tempered mineral glass, which ensures the highest optical clarity and the best protection available on the market. The lenses offer a range of advanced features, including 100% UV protection, oleophobic and hydrophobic coatings for superior scratch and impact resistance. Additionally, they provide infrared ray protection with a category 3 filter, making them not only a symbol of style but also a highly protective and functional accessory. The collaboration between L.G.R and Ermanno Scervino represents the union of two Italian excellences, sharing a common passion for craftsmanship and innovation. #LGRxErmannoScervino #ErmannoScervino #SS24

Sun-kissed couture. Refined chiffon and light muslin, alongside luxurious linen and intricate macramé, define the essence of the SS24 Life Collection. Discover it now on ermannoscervino.com Model: Betty Schupp Ph. & Video: Lucrezia Ganazzoli Stylist: Camilla Sossi Casting: Caterina Matteucci CM Casting Mua: Elena Bettanello #ErmannoScervino #LifeCollection #SS24

Ermanno Scervino Fall-Winter 2024/2025: Fashion Atlas The female body harnesses unyielding power. It is the custodian of intellect, wit, seduction and gestures that transform it into a manifesto of personality. Ermanno Scervino’s fall-winter 2024/2025 collection dissects the body and clothing as its armor. Sculptural delicacy and hard-edged femininity are brought to the catwalk, clothing tilting on the edge,between sharp and protective and revealing and welcoming. Fashion is a tool of self-assertion. The gesture of placing hands on the hips cinching the waist, of bare legs striding, of clutching outerwear around the body are all signifiers of womanly confidence. Combining soft and hard edges, Ermanno Scervino refashions its key codes adding a somber dash of mystery. Self-consciousness needs no claims. Heritage menswear fabrics - from pinstriped to grisaille wool - are plied into exquisite tailoring with hidden elaborate constructions, from the hourglass-y blazers sculpting the body and drop-shoulder herringbone overcoats caressing it, to the enveloping bustier dresses in double wool boasting inner wizardry to sketch the silhouette. Gunmetal gray suits come with roomy pants contributing to dramatic strides and shrunken blazers and spencer jackets. A focal point throughout Ermanno Scervino’s prolific fashion oeuvre, corsetry becomes an insignia of seduction, recurring throughout in different iterations, from the double wool bras paired with intarsia midi skirts to the nude-colored, hand-quilted version on midi frocks and the embroidered numbers on floor-sweeping, see-through organza gowns. Crocodile embossed leather becomes an armor, a metaphor for women changing their skin in reaction to the times, on broad-shouldered, waist-nipping cabans and shearling-lined peacoats with knit yarn embroideries, as well as on sensual bustier dresses. The play on proportions is enhanced by fluffy hand-embroidered après-ski boots in faux fur, matched to shearling and mongolian jackets, and sock boots with high heels. #ErmannoScervino #FW24 #ErmannoScervinoCollection #mfw

Ermanno Scervino Spring Summer 2024 Denim Collection Denim, born for workwear, has remained a constant in wardrobes over the years not only for its practicality and robustness but also for the preciousness of the color that deepens over time, for the compactness of the fabric that "sculpts" the shapes of garments, and for its ease of coexistence with other materials. Ermanno Scervino embraces the lived-in, sporty nature of denim and, in his concept of couture-à-porter, has often meticulously worked, embroidered, and inlaid it with sartorial refinement. In the spring-summer 2024 collection, denim is paired with leather, cut into strips and threaded like embroidery thread, used for tailored garments such as bustiers or trenches, embellished with raised embellishments. The collection also features a denim print on fluid materials such as chiffon or Moroccan fabric. The Maggie bag is artisanally crafted in hand-aged denim, lined with soft suede calf leather, with details in nappa leather and embroidered with strips of the same denim, which thus becomes vibrant and three-dimensional. Denim embroidery also emerges from the suede of camperos and double-breasted cabans, blending the lived-in effect of jeans with the velvety texture of leather. #ErmannoScervino #SS24

Ermanno Scervino presents the Spring Summer 2024 campaign Ermanno Scervino confirms Natalia Vodianova as brand ambassador and symbol of its vision of femininity for the Spring Summer 2024 campaign. With her innate naturalness and the power of her expression, intense and at the same time graceful, Natalia defines the woman Ermanno Scervino has always admired: a person of great willpower and temperament, contemporary, cosmopolitan, who enters the world with an understanding and gentleness.  The photos by the duo Luigi & Iango reveal the essence of the sea through shades that evoke the expanses of sand and their almost primitive consistency, echoing the sun and the palpable breeze that moves the transparencies and softens the colours of the fabrics like waves.  The soft denim printed marocain trousers are fluid and délavé, the dress and kaftan shirt are made of muslin or chiffon. The suede dress seems like a second skin, defining the figure, while an intense light is reflected on the multitude of mirrors scattered like gushes of water on the cady suit. Lastly, maxi bags in denim or straw with a rough surface. The Spring Summer 2024 advertising campaign aims to instil an image of relaxed elegance, in which strength and sophistication are the result of refined simplicity.  Credits: Talent: Natalia Vodianoca Photographer: Luigi and Iango Stylist: Sissy Vian Mua: Liselotte Van Saarloos Hair: Lorenzo Barcel #ErmannoScervino #SS24 #ADV #NataliaVodianova #LuigiAndIango

Ermanno Scervino unveils the Resort 2024 Collection “Travel is a door that opens from the real world into a world that is yet to be discovered and seems like a dream”. These words by Guy de Maupassant fit well with the Ermanno Scervino vision of his woman for this Resort 2024. A curious creature embracing different cultures, crossing multiform and fantastic landscapes, experimenting with contrasting styles, in an urban and cosmopolitan spirit. Tailored outerwear, such as waisted blazers or boxy jackets, are worn over wide Bermuda shorts featuring oversized pockets and puffy cargo trousers tucked above the ankles. Floppy cowboy boots in embroidered suede peek out under coats, miniskirts, and shorts. The python print is in the colonial variant, but also green like the anaconda and, the blue version has the reflections of water. Lace, knitwear and hand-embroidered nappa leather are also in the colour mango. The glove-effect nappa leather, with a round, soft touch, and the sculptured knitwear are ivory white, while black enhances the ever-present transparencies. The great love of Ermanno Scervino for fabrics and materials emerges in the printed marocaine illuminated by crystals, in the tailor-made denim with its exquisite cut, in the snake-printed lace that becomes a living material and in the white poplin, carved and embroidered à jour, for puffy and masculine shirts. Bags are an important part of the collection: large, medium, small, in natural colours, blues, emerald greens and whites. Sack bags, pouches, and handbags all carried together like luggage, for a journey that is constantly in pursuit of new scenarios. #ErmannoScervino #Resort2024 Model: Valeria Buldini, Alma Corbic Stylist: Sissy Vian Ph: Alvaro Beamud Cortes Video: Remo Congia Mua: Luciano Chiarello Hair: Giovanni Iovino

The art of embroidery, through past and future The white floral wefts of the Ermanno Scervino garments and accessories celebrate the excellence of a craftsmanship craftsmanship, which today becomes more noble than ever, amidst precious leathers and soft shearling Accompanying ancient wisdom to new worlds requires care. So, for the Winter 23-24 collection Ermanno Scervino takes the art of embroidery well beyond the classic boundaries of tradition: into the hands of those craftsmen, who, day after day, ennoble with precious stitches this creative detail, the candid protagonist of the collection of bags, coats, and shoes in shearling, strictly made in Italy. Through excellent manual skills, the three-dimensionality of leather and fabric finishes becomes living matter. A genuine elective affinity in which embroidery, threading and appliqués look to decoration with innovative impetus. In fact, for Ermanno Scervino leather has always been the subject of inexhaustible research: experimenting with different lightnesses, textures and processing techniques for accessories and prêt-à-porter. In this material world, fashion becomes a true art. Here the magic of embroidery stands out now more important than ever. Regarded as a domestic craft practice oriented towards decoration, in the 1920s and later in the 1960s and 1970s, embroidery rediscovered a leading role in the fight for women's rights and in the global feminist movement: not only giving women a powerful tool for expression and resistance but also elevating its status to an art form. A fascination celebrated today without any nostalgia but looking to the future thanks to an original embroidery created on the alpaca wool-blend coats and, on the accessories, in an alpaca wool-blend yarn interwoven with soft leather webbing. The central feature is a rose design inspired by the varieties growing in the designer's own garden, which has often become a source of inspiration for the floral patterns in each collection. So, these natural patterns decorate sports shoes and shearling coats, worked to enhance their innate softness by means of the mastery of the cut, the masterful stitching, and the assembly of each element. Workmanship that also features on the Maggie tote: embroidered with sinuous webbing which, on its surface, creates a contrast with the more geometric shape of the Maison's iconic bag. Over four hours of fine craftsmanship are needed to create the embroidery on this bag and more than eight for the embroidery on a shearling coat, once again elevating that 'sport couture' style ideal which, at Ermanno Scervino, continues to amaze. #ErmannoScervino #FW23

The new Ermanno Scervino Lingerie collection unveils a symphony of delicate silk, sensual lace and the finest craftmanship. Stay tuned and discover it on ermannoscervino.com Credits: Model: Jamilla Hoogenboom Ph. & Video: Lucrezia Ganazzoli Stylist: Camilla Sossi MUA: Giovanna Fucciolo #ErmannoScervino #FW23

WOMEN’S COLLECTION SPRING SUMMER 2024 “One of a kind” This is a love letter to craft. Ermanno Scervino carves his women in beauty, bathing them in exquisite embroideries, precious fabrics and alluring silhouettes that reflect his love for graceful femininity and artisanal mastery. A portraiture of womanhood in which confidence is self-asserted, freedom is in fashion, and fashion serves its purpose of sketching and caressing the body, gracing the personality as an ally for women to embrace their uniqueness. Fashion is inventiveness, handiwork, artisanship, and excellence. For his spring/summer 2024 show held on Saturday during Milan Fashion Week, Ermanno Scervino distills the very essence of clothing, building a wardrobe of one-of-a-kinds, unique pieces that spotlight the mastery of the brand’s atelier and its craftspeople’s sartorial know-how. Billowing A-line gowns as impalpable and flowing as vapor are ethereal canvas exuding subtle sensuality. Bustier dresses framing the torso are the framework for floral hand-embroideries. Plissè frills cascade, as petals hitting the ground, from tight bodices. Sophisticated slip dresses, delicately trimmed in lace, rib-knit frocks and see-through black gowns, both revealing and immaculate, add a dash of mischievous charm. Tiny organza petals are scattered on knits and generous cardigans or utilitarian parkas with suede lingerie sets worn underneath. They appear on roomy trench coats, including suede versions, as floral appliqués that play on the hard- and soft-edged friction core to the Ermanno Scervino’s fashion lexicon. The season’s suit, a double-breasted deconstructed jacket with matching shorts, is swathed in solid pastel nuances, including the light-filled pale blue that has become a brand’s signature color. Honing in on craft Ermanno Scervino celebrates the empowering force of clothing, the very essence of fashion. #ErmannoScervino #SS24 #ErmannoScervinoCollection #mfw