![Advertising-Industry-First](https://inrix.com/wp-content/uploads/2016/10/DanActive-OOH-EN-1-copy.jpg)
Advertising Industry First: Digital Billboard Ad Copy Triggered by Four Different Roadway Traffic Speeds
The real-time traffic triggered campaign utilizes an XML feed, which pings the INRIX server on each ad rotation and displays the appropriate creative based on the up-to-the-minute traffic data.
Lear More