audiences
Go beyond the WHO to engage shoppers based on WHAT they buy and WHY they shop.
InMarket Audiences are powered by:
0
B+
Annual Transactions
0
M+
Location-based MAUs
$
0
B+
in Annual Sales
Inmarket Audiences
Our Audience suite combines the motivating factors of where shoppers go, what they buy, and why they shop, to ensure you reach your ideal customer every time.
The InMarket Difference
First-Party
location data certified
for accuracy & precision
Industry-Leading
commerce data scale, down to the brand & SKU level
Predictive & AI-Driven
proprietary audience segments
ACTIONABLE OMNICHANNEL AUDIENCE CATEGORIES
By combining real-world behaviors, online and offline purchases, demographics, psychographics, and advanced data science, InMarket helps you discover the ideal prospects to drive growth and build loyalty for years to come.
Build high-performing targeting strategies that perform up to
0
x
above the industry benchmark*, and span across all categories, including:
who
Visitation
Cross Shoppers
Demographics
Cash Buyers
what
Past Purchase
Purchase Intent
Lapsed, Lost, Loyal
Item & Brand Level
why
Seasonal
GeoTypes®
Predictive
Lifestyle
And more–including custom audience segments tailored to meet your needs and evolving KPIs!
InMarket’s proprietary GeoType® is the first machine-learning targeting technology of its kind to combine up to 1000+ online and offline attributes to reach consumers based on actual buyer motivations and values.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
UNIQUE PROGRAMMATIC SOLUTIONS
InMarket’s programmatic solutions leverage our scaled breadth of consumer intent, transactional, and location data–down to the item and brand level–for immediate activation on the DSP or omnichannel media platform of your choice.
The InMarket Difference
+2500 Unique
off-the-shelf
audience segments
Available Everywhere
across all leading marketplaces & platforms
Exclusive & Customizable
PMP media buying solutions
Programmatic Activation with InMarket
InMarket's scaled reach across all the major data marketplaces and DSPs provides you instant access to activate our unique programmatic solutions when, where, and how it matters most to you, including:
Custom Audiences: Bespoke audience targeting leveraging geo-location, past purchase, demographics and interests by persona. InMarket Custom Audience segments can be tailored for specific KPIs, verticals and seasonal needs.
Custom Audiences
Syndicated Segments:
High-intent audience segments powered by real-time commerce data, reflective of today’s market trends and real-world consumer behaviors. Reach the right people, at the right time and place, with InMarket’s rich portfolio of +2500 off-the-shelf audiences.
Syndicated Segments
InMarket PMPs: Fully customizable, dynamically priced private marketplace powered by InMarket’s exclusive visit, transaction and intent data. Deliver media against premium inventory that has been curated and targeted to reach best-in-class scale, performance and precision.
InMarket PMPs
case studies
