VIRTUAL PRODUCT PLACEMENT CASE STUDY
How Toyota Achieved 94% Ad Awareness with Mirriad
Toyota collaborated with Mirriad to reach key audiences with virtual ads for its Grand Highlander Campaign. Utilizing Mirriad’s AI-powered platform, Toyota’s campaign featured in-language virtual signage, video within video, and virtual product placements contextually embedded for maximum relevance and impact.
![Toyota Case Study BookCase Toyota Case Study BookCase](https://cdn.statically.io/img/info.mirriad.com/hs-fs/hubfs/Toyota%20Case%20Study%20BookCase.png?width=2000&height=1500&name=Toyota%20Case%20Study%20BookCase.png)
By seamlessly integrating into content within Mirriad’s TV, streaming and music video marketplace, the automaker achieved high favorability among audiences
A SUPERIOR AD FORMAT DRIVING RESULTS
— Delivering increased audiences by 21%
— Preferred 10X over traditional ads
— Driving up to 35% increase in sales
— 23% higher reach vs. TV spots