This is Sudha Murty’s mantra to bring down ‘buying desire’: ‘Lower the cost, you use more’

According to her, the greed to own makes us shop for more than what we ideally should. “It is the greed to own. I own some 20 pairs of chappals. Actually, you use only one pair at a time. If you analyse that, your buying desire comes down. That’s what I’ve done in my life,” she candidly confessed in a snippet shared by Pranav Sikri.

Does it truly work?

Sivan Santhosh, co-founder, Neytt, Extraweave from a sustainability-focused rugs brand told indianexpress.com that he does agree but “not completely”. “Her perspective works for clothes but not everything. If I buy something expensive which I can wear daily like a watch or a belt, I tend to use it several times. Even if I have other watches, I tend to use them regularly. And it works much differently for something like a hand-knotted rug. It’s very expensive to buy but you end up using it for generations. It’s like buying a Rolex which you hand over to the next generation and it goes on till the end of its life. It’s very subjective too on people, of course,” Sivan expressed.

Are we buying more than we need? (Source: Getty Images/Thinkstock)

He also shared a few tips when it comes to exploring sustainability. “For me, living sustainably is all about buying less but shopping high-quality and something made ethically (causing less harm to the environment), and that lasts more,” said Sivan.

What can help?

*Organise your wardrobe and donate clothes that you are not using – recycle/reuse.
*Mix and match existing clothes.
*Try to repair before you replace something.
*Take good care of your clothes to extend their life.

Watch the video here.

 

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A post shared by Pranav sikri (@indianhustlewithpranav)

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