Branding strategy

CLICK TO DOWNLOAD THE CHECKLIST IN HD! Create a strong brand identity with our comprehensive branding checklist. Nail down your brand messaging, visuals, and strategy to stand out from the competition. #branding #checklist

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q

Instead of jumping to the visuals, this is the first thing you need to do when branding your business.

Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an

By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors. In this article, we'll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.

Blog Articles about branding, visual brand design, brand strategy, graphic design, creativity and business for small creative business owners.

Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.

Are you in the process of creating a brand strategy for your business? Want to learn the questions you need to answer to guide your marketing campaigns?

One common mistake that entrepreneurs often make is not distinguishing between brand strategy and business strategy. Learn why these two are distinct yet critical aspects of your business. A business strategy focuses on achieving financial goals, while a brand strategy establishes a strong, recognizable brand that revolves around customer perception. Understand how both strategies contribute to your business's success.