Social Media Executive (Copywriter)

About Simplilearn

Simplilearn is a world-leading professional certification company and an Onalytica Top 20 influential brand. We have offices in Bangalore, IN, San Francisco, CA, and Raleigh, N.C. With a library of more than 400 courses, we've helped more than one million professionals around the world advance their careers, delivering $5 billion in pay raises.

Description

Are you a savvy, goal-driven marketer who understands the nuances of today’s top social media

channels when it comes to content, engagement, and audience expectations? Do you have a proven track record for writing crisp, catchy copy that engages your audience and drives traffic?

Simplilearn is seeking a bright social media mind to join our team of 1000+ global employees to manage social media campaigns and partner with our marketing team to execute content strategies across Instagram, LinkedIn, Twitter, Facebook, and other social communities. Join a fast-paced, creative, collaborative environment of marketers with a huge variety of expertise, where you’ll have the flexibility to put your campaign ideas to work to help grow our brand recognition around the world. For ten years, Simplilearn has provided the highest quality online training in today’s top technology fields, including Artificial Intelligence, Digital Marketing, Data Science, Project Management, and Cloud Computing. This role provides the unique opportunity to learn the nuances of the social media space and allows you to put your best skills to test.

What you’ll do:

● Maintain a social media calendar and relevant creative and engagement activity on all social

accounts

● Write crisp, clean and engaging social copy to promote new and existing content

● Ideate and execute moment marketing and topical campaigns

● Collaborate with the design and video teams to produce high-quality creative graphics, GIFs and

videos that are on-brand and follow company style guidelines

● Monitor and analyze current social/digital trends including regular competitor analysis

● Respond to engagement-driven user comments creatively and notify ORM team of any feedback

or complaints across all social channels

● Repurpose blog posts, info graphics, whitepapers and other assets to create channel-specific

micro content

● Keep pace with social media and internet marketing industry trends and developments

● Maintain social media reporting on a weekly/monthly basis and send out updates and insights to

the management team

Desired Profile:

● Degree in Mass Communication, Journalism, Advertising, Marketing or related field/Graduate

Student in similar fields

● Any prior experience in social media roles would be preferable

● Passion for creating social-first content, with a proven ability to think strategically about creative

content and implement on a tactical level

● Strong written and verbal English communication skills

● Understanding of digital marketing best practices, including content management, brand voice,

buyers’ journey and customer personas