Overview
CE handles single/multiple distributors ranging over different scale of business. He/She
is the representation of PepsiCo in market who is responsible for planning, deploying
and executing joint business plans and driving sustainable sales capability.
The CE will help distributor expand his business by coaching and working with the DB
and/or the team of sales representatives. He/She will be instrumental in resolving
market challenges and ensuring incremental business.
Responsibilities
Market
CE handles single/multiple distributors ranging over different scale of business. He/She
is the representation of PepsiCo in market who is responsible for planning, deploying
and executing joint business plans and driving sustainable sales capability.
The CE will help distributor expand his business by coaching and working with the DB
and/or the team of sales representatives. He/She will be instrumental in resolving
market challenges and ensuring incremental business.
Responsibilities
Market
- Delivering Secondary monthly targets and Gross Revenue growth
- Planning routes efficiently to increase productivity
- Increase Net Distribution by increasing number of outlet served
- Increases Weighted Distribution by increasing SKU count in existing outlets
- Ensuring stock availability and Rack Execution as per planogram
- Relationship building in the market to maximize customer satisfaction
- One-on-One training of PSRs (Pre-Sales Representatives) to develop business
- Monthly target setting for each salesmen
- Works with PSRs in market to coach him/her on market execution
- Monitors PSR performance using regular sales reports
- Communicates incentives and motivates PSRs to achieve targets
- Distributor/Hub/Spokes appointment and retirement for territories
- Managing DB health (ROI) by ensuring adherence to Joint Business plan
- Jointly responsible for recruitment and retention of sales representatives
- Minimizing expiry/stales by ensuring FIFO and stacking norms of products
- Tracking correct and timely delivery of orders in the market
- Ensuring food compliance of every distributor
- Facilitating development of distributor on PepsiCo sales competencies
- Any under graduation
- Post Graduation (Tier 2/3 College)
- Preferable MBA
- 2 Years FMCG/ Similar Sales and Distribution Experience
-
Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Sales -
Industries
Food and Beverage Services and Manufacturing
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