Area Sales Manager - Current Account

Job Purpose :

The role entails managing and scaling up the retail branch banking business for the region by implementing strategies to achieve growth targets. It is accountable to ensure expansion of branch footprint, product penetration and delivery of high quality customer service. The role bearer is responsible for identifying business potential areas for an acquisition of Current Account customers in assigned geographies and using enablers to guide a team to successfully converting the same. The role has a P&L responsibility contributing to the larger branch banking channel objectives.

Roles & Responsibilities:

• Mentoring a team of Sales Managers across assigned command area of branches
• Identifying leads for an acquisition of potential customers for assets products thus generating fee-based revenues
• Monitoring daily sales call to ensure acquisition process is followed including market coverage
• Activating Current accounts clients on transactions, thereby responsible for current account float delivery against assigned targets
• Imparting & refreshing product knowledge to team members, ensure complete updated product awareness within the team
• Responsible of timely resolution of customer queries
• Ensuring right level of staffing in the region for CA team
• Maintaining low team attrition
• Managing customer centric operations and ensuring customer satisfaction by achieving delivery & service quality norms
• Evaluate the growth strategy based on competitor analysis and feedback from different channels/customers
• Recommend process changes in order to improve service efficiency and quality across the branch network
• Monitor the growth and execution as per the defined business plan

Managerial & Leadership Responsibilities:

• Attract and retain best-in-class talent for key roles in their reporting structure
• Monitor key parameters on employee productivity, hiring quality and attrition rates and make necessary improvements
• Enable teams to drive growth targets by providing necessary support

Educational Qualifications:

Graduate – Any

Post Graduate - Finance (MBA preferred)