Vishwajit Vyas

👚Imagine visiting an apparel store. 🤸Traditionally, the customer would try out some items and may or may not purchase it. There was no means to track how the customer discovered the store, what were their preferences while looking for products, what worked or went wrong during the trial, and whether the customer is likely to visit the store again. But now, with RFID tagged apparels and other items, customer preferences can be tracked. 🌞For example, retailers can get data about which items have been tried the most, which are sold or unsold with or without trial, etc. 🦸‍♂️A complete persona of the customer can be created and analysed with the help of item-level RFID tags at retail stores. Basically, it helps retailers capture touch-points at their offline brick-n-mortar stores just as it is done on online shopping or ecommerce platforms. https://lnkd.in/g2bSgRYW

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🚀 Zepto Elevates Devendra Meel to Chief Business Officer. Zepto, the quick commerce startup, has announced the promotion of Devendra Meel to the role of Chief Business Officer (CBO). This strategic move is aimed at driving the company's business growth and market expansion. 🔍 Background: - Devendra Meel: Previously served as Zepto's Head of Business, contributing significantly to the company's rapid growth and operational efficiency. - Zepto: A leading quick commerce platform known for its 10-minute delivery service, revolutionizing the grocery delivery market in India. 🎯 New Role and Responsibilities: - Chief Business Officer: As CBO, Meel will oversee Zepto's business operations, strategic partnerships, and market expansion initiatives. - Growth Strategy: Focus on scaling the company's operations, enhancing customer experience, and driving revenue growth. 📈 Market Impact: - Leadership Strength: Meel's promotion reflects Zepto's commitment to strengthening its leadership team to navigate the competitive quick commerce landscape. - Expansion Plans: Under Meel's leadership, Zepto is expected to explore new markets, expand its product offerings, and solidify its market presence. 🔍 Future Outlook: - Innovation and Growth: Zepto aims to leverage Meel's expertise to innovate and streamline its business processes, ensuring sustainable growth and market leadership. - Customer Focus: Continued emphasis on delivering exceptional customer service and expanding its user base through strategic initiatives. Zepto's decision to elevate Devendra Meel to the role of Chief Business Officer marks a significant step in its growth journey, positioning the company for continued success in the dynamic quick commerce sector. Zepto #Zepto #Leadership #Promotion #QuickCommerce #BusinessGrowth #TechNews #StartupNews #BusinessExpansion #MicroShots #NewsUpdates

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'GenAI is easier to say in the boardroom and difficult to get right for many SaaS companies'. When speaking to multiple technology providers, we have observed this as well. I will go further to suggest that many existing players will find it difficult to move to agentic workflows meaningfully. Beyond document summarization, and basic AI uses. The real problem is not technology. It is the company's DNA and processes, and a large installed base of customers. Going from building deterministic systems to building non-deterministic systems with high accuracy is a different skill set and hard to pivot to quickly. #aiagents #genai

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Entropik’s Co-founder & CPO Lava Kumar shares his journey and insights in an exclusive cover story with INDIAai! Discover the inspiration behind starting Entropik and how our AI-driven solutions are transforming market research by decoding human emotions and enhancing customer experiences.   𝐋𝐞𝐚𝐫𝐧 𝐚𝐛𝐨𝐮𝐭: • The unique problem Entropik aims to solve • Challenges faced in the early stages • Our approach to integrating advanced AI technologies • Ensuring ethical AI use and preventing bias. • The future of AI in ad tech   Dive into the full article to understand how Entropik stands out in the competitive AI space and our commitment to enhancing customer experiences through cutting-edge technology. https://lnkd.in/geCiWvyi

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How E-Commerce Brands Can Harness First-Party Data for Tailored Marketing Strategies Authored by Amitek Sinha, Co Founder and COO, ETML read more: https://lnkd.in/d6yxnDC5 #authoredarticle #guestarticle #firstpartydata #ecommercebrands #marketingstrategy

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"It has been the most ordered dish on online platforms and there is no sign of any change to that in the foreseeable future. With demand for biryani continuing to grow on an already high base, delivery platforms are onboarding more restaurants that serve the fragrant, spiced dish of rice with meat or vegetables. Food companies which are specialising in the segment are also looking to expand to newer markets besides launching more Biryani varieties. According to the eighth edition of Swiggy’s ‘How India Swiggy’d’ report, India ordered 2.5 biryanis every second in 2023. “It's also the go-to dish for many first-time users, with about 2.49 million debuting on Swiggy with abiryani order. This year we have already seen a nearly 20% increase in the number of restaurants selling biryani,” a Swiggy spokesperson said. “To meet the rising demand, Swiggy is committed to expanding the availability and variety of biryanis,” the spokesperson added. The biryani segment has been growing at 20-25% year-onyear for Rebel Foods, said Ankush Grover, CEO for India and the Middle East. The company operates two brands in the biryani segment. “Our Behrouz Biryani brand is growing in early double digits. We have entered Patna, Guwahati Amritsar, Pondicherry, and Jamshedpur and are planning to launch in Jammu, Rajkot and other tier-II cities.” Grover said the company is also conducting a pilot in Mumbai for Mehfil e Behrouz. “We will arrange a buffet-like setup for people wishing to host a gathering through Behrouz, complete with table runners, kebabs and curries as accompaniments,” he added. House of Biryani chief executive Mohammed Bhol said the Mumbai-based chain will expand to Delhi and Pune and aims to cater to over 400,000 customers in one year. It aims to clock revenue of over ₹100 crore with 45 stores by December 2025. Vishal Jindal, cofounder of Biryani by Kilo, said the company has increased its outlet count as well as revenue over the last one year from around ₹220 crore to over ₹300 crore. “We have increased our night hours and would be looking at more dine-in and highway outlets this year. We have launched a Toofani category in Biryani which is delivered faster,” he added. Pradeep Shetty, president of the Federation of Hotel & Restaurant Associations of India, said his restaurant members are focusing a lot more on the biryani segment and are innovating on varieties and takeaways." https://lnkd.in/gV2wPVSm

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Question the effectiveness of every single rupee spent on marketing - that's the future! Thank you afaqs! and Ruchika Jha for covering the growth journey of Moloco in India.

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🎙️ 𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫 𝐢𝐟 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐦𝐨𝐫𝐞 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐟𝐫𝐨𝐦 𝐬𝐩𝐨𝐫𝐭𝐬 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐭𝐡𝐞 𝐟𝐢𝐧𝐚𝐥 𝐬𝐜𝐨𝐫𝐞? On the Venturis Stories Podcast, I (Palash Somani) dove deep with Gaurav Vaid and Arjun Ghatak to unlock the powerful lessons from India's historic T20 World Cup win and translate them into actionable strategies for YOU to level up your product management game! 🏏🌟 My non-traditional journey to Director of Product at Dream11 (civil engineer > finance > subscriptions > product!) is living proof that 𝐩𝐚𝐬𝐬𝐢𝐨𝐧 𝐚𝐧𝐝 𝐡𝐮𝐬𝐭𝐥𝐞 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐠𝐚𝐦𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐫𝐬. 💪🚀 Here's a 𝐬𝐧𝐞𝐚𝐤 𝐩𝐞𝐞𝐤 of what we discussed: ↳  𝐓𝐚𝐥𝐞𝐧𝐭 𝐯𝐬. 𝐇𝐮𝐬𝐭𝐥𝐞: Growth mindset trumps having a traditional background.🧠 ↳  𝐃𝐚𝐭𝐚 + 𝐕𝐢𝐬𝐢𝐨𝐧 + “𝐢𝐫𝐫𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐛𝐞𝐥𝐢𝐞𝐟” = 𝐆𝐫𝐨𝐰𝐭𝐡. Balance data with a touch of "irrational belief" to spark innovation. 📊✨ ↳  𝐅𝐨𝐜𝐮𝐬 & 𝐍𝐨𝐫𝐭𝐡 𝐒𝐭𝐚𝐫: Instead of “what” to build, focus on “why” - the desired outcome. 🎯 ↳  𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐢𝐬 𝐊𝐢𝐧𝐠: Be the ultimate all-rounder, just like a cricketer! Learn to shift gears and conquer any challenge. 🏆 ↳  𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐃𝐫𝐞𝐚𝐦 𝐓𝐞𝐚𝐦: India's World Cup win reveals the secrets to a high-performing product team (shared purpose, trust, and celebrating wins are key!). 🌟🤝🎉 ↳  𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈: How AI will transform the product landscape and the two paths for product managers. 🤖🚀 Huge thanks to Gaurav and Arjun for having me on the Venturis Stories Podcast! Ready to become a product management champion? Listen to the full conversation here: 🔗 YouTube: https://lnkd.in/gd_FYFra 🔗 Spotify: https://lnkd.in/gse-yVQq 🔗 Apple: https://lnkd.in/ga3vS4zA Let me know in the comments what resonated most with you! 🗨️ #productmanagement #growthmindset #dream11 #cricket #generativeAI #careerdevelopment ------------------------------------------------------------------- Enjoying my content? 👍 Like and ♻️ repost if your network will find it useful! 🔔 Every Mon-Fri at 10:30 AM I talk about Product, AI and Growth Mindset. Follow to 10x your growth. 📆🕥🚀

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Unicorn companies in India, like Byju's, Syska LED, and Koo, have faced several challenges that impact their success. While it's easy to attribute their struggles to external factors like COVID-19 and market conditions, there are deeper issues at play. These include market saturation, regulatory hurdles, financial mismanagement, and the need for continuous innovation. It's important to acknowledge that not everything is within their control, but addressing these internal challenges is crucial for their long-term success. Market Saturation: The Indian market is highly competitive, making it difficult for even established unicorns to maintain their market share amidst numerous competitors. Regulatory Hurdles: Constantly evolving data protection laws and taxation policies can disrupt operations and profitability. Financial Management: Mismanagement of funds and over-reliance on external funding can lead to financial instability. Byju's, for example, has faced scrutiny over its financial practices and aggressive expansion strategies. Consumer Trust: Building and maintaining consumer trust is crucial. Any negative publicity or service issues can severely impact a company’s reputation and customer retention. Innovation: Continuous innovation is essential to adapt to changing market dynamics and consumer preferences. Failure to innovate can result in obsolescence. How Market Research Helps: Customer Insights: Identifying trends and gathering feedback to adapt offerings ensures the company meets customer needs effectively. Competitive Analysis: Analyzing competitors helps identify market gaps and provides a competitive edge. New Opportunities: Discovering new markets guides product development and business expansion. Risk Management: Anticipating challenges and staying compliant with regulations helps mitigate risks. Marketing: Crafting effective marketing messages and positioning the brand accurately attracts and retains customers. Customer Retention: Designing loyalty programs and personalizing marketing efforts enhance customer retention. Innovation: Generating and validating new product ideas keeps the company relevant and competitive. #UnicornCompanies #IndianStartups #Byjus #SyskaLED #KooApp #MarketResearch #BusinessChallenges #FinancialManagement #Innovation #CustomerTrust #RegulatoryHurdles #CompetitiveAnalysis #CustomerInsights #BusinessGrowth #MarketOpportunities #RiskManagement #MarketingStrategy #ConsumerRetention

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When we talk about competitive edge or moat we often talk about product, brand, tech, GTM, etc. One thing that doesn’t get spoken about enough is organisational design. Here’s an example of how a decentralised org design helped Blinkit execute better than than its competitors. Softer aspects such as culture and org design play an equally important role as hard things like product, tech and brand in a company’s success. Amit Somani

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Sachet financial services embedded in merchant checkout journeys can democratize financial products and spur a consumption-led economy. Needless to say all this can happen only if there is a strong foundation of governance and risk management frameworks. Keen to hear others' thoughts on this topic.

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Thrilled to be partnering with RAIIn to deliver actionable insights in the agri-tech space for start-ups and social enterprises! Our market research project with Krimanshi was really insightful. Despite our decade-long operational experience, exploring cattle feed was a new venture for us, offering an exciting opportunity to gain insights into this sector. Our research involved in-depth interviews with shop owners and end-users, focusing on critical aspects like product comparison, pricing sensitivity, packaging perception, and effective go-to-market strategies. The culmination of these insights not only provided a nuanced understanding of market dynamics but also enabled actionable recommendations for Krimanshi's expansion into southern India. Witnessing Krimanshi's expansion in Karnataka through our collaborative efforts has therefore been truly inspiring, reaffirming the impact of our work. From market segmentation to product refinements and beyond, we are deeply committed to equipping entrepreneurs with the insights and tools they need to thrive in today's competitive landscape. #MarketInsights #StartupSuccess #AgricultureInnovation

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The initial excitement surrounding generative AI has settled into a more pragmatic phase. This is a time of exciting progress, but also a time for vigilance. Hemant Tiwari, VP & MD of India and SAARC, provides a more realistic and practical understanding of AI’s capabilities as well as what to expect in 2024 and beyond. https://lnkd.in/gZVfk4p7 ET Edge Insights #GenAI #GenerativeAI #AI #DataQuality #Data

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🛍️ Unlocking Retail Success: Addressing Challenges in Store Performance For an underserved retail market in India, success hinges on various factors, including local preferences, consumer behavior, and the caliber of store management. While there are too many variables to be on top of, I discovered, an alarming 40% of stores not meeting their targets, in recent conversations. A common pain point among retail clients: a lack of visibility for area heads into product level sales / sales return trends by stores. This deficiency not only impacts store sales but also affects the frontline staff's performance and robs them of their incentives. As an after effect, a significant bandwidth goes into managing staff and their disappointment reducing the ability to increase the span of control (ability to manage more suboirdinates) To tackle this issue effectively, I believe retail organizations should work towards; 1 - Empowering area heads (managing multiple stores in the area) with comprehensive insights into sales trends, empowering them to make informed choices like tweaking incentive plan thresholds, adjust product weightages etc so that store level personnel can cater to local preferences 2 - Additionally, add the ability to simulate overall outflow based on historical sales data that can provide invaluable foresight for sales operations personnel This can help eliminate dissatisfaction on store front level and enable area heads to increase their span of control by adding more stores under their ambit. There are a bunch of solutions out there to help you with this; some standalone while some more comprehensive that come with end to end integrations making the process seamless. How are you addressing similar situations in your retail operations? #Retail #SalesPerformance #IncentiveSolutions #RetailOperations #BusinessInsights

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The MMA Global APAC Retail Media Network (RMN) Think Tank focus is to discuss the dynamic landscape of RMNs and their critical role in marketing strategies across APAC markets to empower marketers and retailers to leverage RMNs effectively highlighting Diverse Maturity Levels: Marketers in APAC exhibit varying levels of RMN experience to building Full-Funnel Capability: Educating Marketers by showcasing evidence and insights from experienced marketers, we can bolster confidence in RMNs' efficacy, encouraging strategic adoption and long-term brand building specially aided by integrating sales and marketing budgets to leverage the first party date coupled with AI tools, can optimize both media investments and personalized content at scale. Creating educational resources and frameworks to help both marketers and retailers harness the full potential of RMNs, ensuring efficient investment and robust ROI driving the future of retail media together! #RetailMediaNetwork #MarketingStrategy #APACMarketing #DigitalMarketing #CustomerEngagement #FirstPartyData #FullFunnelMarketing #ThinkTank #MMAglobal #shapethefuture MMA Global APAC MMA Global Anand Tilak Joe Nguyen Shant Oknayan Dhiren Amin Troy Townsend Arvind R P Taranjeet Singh Ashutosh Srivastava Shashishekhar Mukherjee Neeraj Rai

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The Authorpreneurship journey podcast shoot continues with Mr. Vinay Pushpakaran the Customer Centricity Expert and Mr. Vamsi Deepak Sankar the Authorpreneurship Guru . The conversation revolved around #Business #CustomerExcellence #CustomerCentricity #BrandBuilding #Writing #Publishing #Authorpreneurship #PSAI #Entrpreneurship #firstgenerationbusinessowners . The late evening shoot wrapped up with some fantastic takeaways for people and organizations who want to grow their businesses through the authorpreneurship route. Watch out this page for more updates on the podcasts.

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Business Messaging using Whatsapp has truly evolved over the last 3 years to enable consumers to talk to businesses like they do with friends and family. From rich personalized experiences using Flows, Carousel Catalogs, Payments to innovation with Voice Calling for Businesses and now Meta AI, Whatsapp has truly emerged as a very powerful business tool. Customers are seeing high RoI when used in the right manner across the entire spectrum of the sales cycle from discovery to engagement, commerce, native purchases in-app to sophisticated customer service journeys. Read on for more insights. Sandhya Devanathan Ravi Garg Prache Agarwaal Aditi Mathur Rohant Shyam Rammohan Rishabh Khandelwal Rachit Jain Swati Mishra Rutuja Kagwade Ekta Agarwal Riddhika S. Prachi Dhamale Sai Gadkari Gaurav Agrawal Anshika Malviya Kirti Zadbuke Chand Ajmera Shreeya Roy Ambika Balasubramaniam Chetan Chadha Shalki C. Amit Shanawad Pooja Khanduja Ranjeet Malhotra Paras Arora Piyush Vaidya Animesh Baidya Biswas

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The importance of #data analytics in marketing strategies is implicit. Explore how #tech integration, #omnichannel approaches, and more are helping brands create seamless customer experiences, with Saurabh Agrawal, CEO, DAIOM and Former Senior Vice President at Lenskart, on the latest edition of #IndustryBytes. #MarketingImpact #AI #DataScience #DigitalMarketing

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As a consumer, I often wondered why I couldn't pay directly from my bank account to a merchant. With HyperUPI, this is now a reality! Merchants can now offer their users the ability to link their bank accounts and make payments with just an MPIN, all within the app. Simple, secure, and seamless. #Fintech #Payments #Innovation #HyperUPI

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