ZEPIC: Pioneering Hyper Personalized Customer Engagement
In a landscape marked by economic uncertainty, ZEPIC has emerged as a beacon of innovation, promising to redefine customer engagement through its cutting-edge SaaS platform. Founded by industry veterans Naveen Venkat, Bharathi Kannan Ravikumar, Sunil Kumar Somarajan Pillai and Sreelesh Pillai , ZEPIC leverages over 20 years of combined experience from their tenures at Zoho and Freshworks to offer unparalleled solutions in the customer data platform space.
The inception of ZEPIC is a story of vision and perseverance. After gaining extensive experience and learning from mentors like Raju Vegesna at Zoho and Girish Mathrubootham at Freshworks, Naveen was inspired to create a platform that integrates the family culture of Zoho with the growth mindset of Freshworks. His co-founders, Sunil and BK, were instrumental in this journey, bringing their expertise and passion to the table. The team was later joined by Sreelesh Pillai, a key player in Freshworks’ success, known for his strategic acumen and leadership.
ZEPIC’s mission is to address the fragmentation of customer data across various platforms and tools. By creating a no-code customer data platform powered by AI, ZEPIC aims to provide businesses with a 360-degree view of their customers, facilitating hyper-personalized engagement. This platform is designed to empower marketing, sales, and customer success teams by offering unified customer records that streamline customer interactions and improve campaign effectiveness.
ZEPIC’s unique approach allows businesses to harmonize and segment data from disparate sources, enabling precise and timely customer engagement. For marketers, the platform offers data points to create targeted campaigns across preferred channels like email, SMS, and WhatsApp.
The company’s innovative platform recently caught the attention of investors, leading to a successful $2.1 million pre-seed investment round. This funding will bolster ZEPIC’s product and engineering efforts and expand its market outreach in the US and other regions.
Siddhartha Ahluwalia, Managing Partner at Neon Fund, praised ZEPIC’s potential, citing the founders’ extensive B2B SaaS experience and the platform’s advanced capabilities. He believes ZEPIC has the potential to become a flagship SaaS company from India, thanks to its global customer base and revolutionary product design.
ZEPIC’s platform has already begun to make an impact, with early adopters like Hockey Australia and Tourism Fiji benefiting from its comprehensive customer insights. David Lee, Chief Revenue Officer at Hockey Australia, highlighted ZEPIC’s ability to provide a 360-degree understanding of audiences, which is crucial for achieving fan engagement and commercial goals.
