Suvarna Athavale

Bengaluru, Karnataka, India Contact Info
5K followers 500+ connections

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About

Well rounded marketing leader with experience building categories, scaling a nascent…

Activity

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Experience & Education

  • Amazon miniTV

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Projects

  • Relative Analysis of Integrated Marketing Communication Strategy of HUL and P&G

    Performed primary research to assess product perception map for Rin and Tide and match the identifying characteristics with the communication strategy

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  • Amazon India Live Project

    Studied Online Purchase behavior of consumers of Softline categories(Apparel ,Shoes & watches) in India.Conducted primary research through surveys and interviews among 170+ respondents to generate insights.Generated key sub-category-specific recommendations for Softlines based on insights and data analysis

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  • Cognizant White Paper- Dynamic Pricing: Effects on Consumer Trust

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    Studied the E-tailing scenario in India. Analyzed the drivers of E-tailing. Studied different models of Dynamic pricing. Conducted Focus Group Discussions and tested several hypotheses to arrive at the recommendations
    Secured 2nd rank in the evaluation among 17 teams; Awarded a Pre-Placement Interview for the paper

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  • Sales incentive Strategy project- Dabur

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    Formulated an effective Sales Incentive plan for Salesmen for Dabur in Health Care and Home & Personal Care category
    Restructured parameters like absenteeism, productivity, range selling and overall distribution (ECO) to ensure normal distribution of incentive among the slabs
    Estimated ROI of 19% by restructuring attendance penalties to ensure motivation amongst salesmen and improvement of their daily productivity

Languages

  • English

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  • Hindi

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  • Marathi

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