Soumili Sen

The boundary between creative marketing and legal overreach is exceedingly narrow when non-sponsor brands congratulate Olympic athletes through advertisements. Brands must carefully balance their marketing strategies with legal and ethical considerations, and consulting with legal experts before launching such campaigns is strongly recommended to mitigate risks of infringement and avoid potential backlash. The case of Manu Bhaker at the Paris 2024 Olympics serves as a poignant example of the complexities involved in moment marketing within the context of the world's most prestigious sporting event, particularly concerning the infringement of the athlete’s personality rights. #law #lawfirm #momentmarketing #olympics #legitpro

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How can you tap into business ideas growing out of changing cultural norms? Could you have imagined sex toys becoming more and more acceptable in India? Megha Sharma spent over a decade managing brands at Reckitt, Dabur India Limited & Dabur International Ltd and Amazon. In a session she took at Mesa, she explored the question – how people with non-tech backgrounds can also build businesses? By spotting changes in cultural norms. Check out the video to know more!

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The Consumer Sector in India Ahead of the General Elections and after a long spate of demand weakness – the question on everyone’s mind is, this quarter is Kya Abki Baar, Recovery Yaar? I look at Q4 FMCG expectations in three buckets - What’s the same? - What can be different this time? - What we know already? Have also tried to lay down some possible outperfomers and important triggers going ahead. Do watch this and let me know what you think. #FMCG #Consumer #StockMarket #QuarterlyEarnings #FinancialAnalysis #Investment #Results #India #Consumption #FMCGisLife #CNBC CNBC-TV18 https://lnkd.in/gBxJ5i3M

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The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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Launching a new product requires careful planning and execution, especially when it comes to PR. Anindita Gupta, founder of Scenic Communication explains how they can nail their go-to-market strategy with savvy PR, which encapsulates press releases, influencer buzz, and if needed, crisis control. #publicrelations #PR #PRprofessionals #PRmanagement #productlaunch

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As India faces intense heat waves and turns to beverage brands to quench their thirst, brands up their marketing efforts featuring colourful visuals, celebrity endorsements, and engaging experiences to capture consumer attention. Follow the link in comments to know more. #advertising #marketing #samosasnippets

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Drools has partnered with Palak Tiwari to advance its mission of highlighting the importance of nutritious and wholesome pet food, particularly targeting the Gen Z demographic. Follow the link in the comments to know more! #advertising #marketing #industryupdates

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In an interesting article by Marketing Mind on opportunities & challenges faced by brands during the T20 World Cup, impact of self-declaration certificate on brand communication & more, our CMO Poulomi Roy shares her views along with other industry leaders. Click here to know more. Link- https://lnkd.in/gutaDDVP #JoyPersonalCare #BeautifulByNature #advertising #communicaiton #brands #T20WorldCup

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Bournvita Stripped of Health Drink Status on E-commerce! Siddhant Jhamb, Associate at VMH & Associates shares, "The Ministry of Commerce and Industry has directed e-commerce platforms to remove all beverages, including Bournvita, from the category of health drinks following a directive from the National Commission for Protection of Child Rights (NCPCR). The NCPCR, after an inquiry under the Commission for Protection of Child Rights Act, 2005, determined that there is no specific definition of "health drink" under the Food Safety and Standards (FSS) Act, 2006, or its regulations, as outlined by the Food Safety and Standards Authority of India (FSSAI) and Mondelez India Food Pvt Ltd. Consequently, the ministry's notification dated April 10 mandates e-commerce companies to eliminate such beverages from their platforms. This move comes in the wake of recent instructions from the FSSAI to e-commerce entities, urging them not to classify dairy-based, cereal-based, or malt-based beverages as health drinks or energy drinks due to the lack of defined terms in India's food laws. The FSSAI emphasized that such mislabeling could potentially mislead consumers, advising e-commerce Food Business Operators to promptly rectify the categorization of these drinks. With the Indian energy drink and sports drink market currently valued at $4.7 billion and projected to grow at a 5.71 percent CAGR by 2028, these corrective measures aim to provide consumers with clear and accurate product information to facilitate informed choices." https://lnkd.in/gSpimEWw

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The recent exposure of brands- from Nestle’s baby food products to Protein supplements by leading names, and the conspicuous apologies from Patanjali for false claims, especially amidst the COVID-19 pandemic, has been a wake-up call yet again. As a marketer, I've learned to approach things with a healthy scepticism, but these instances shake the foundation of our ability and intelligence to maintain a balance. In a country as vast as ours, there exists a market for products of all kinds, regardless of their quality or price point. But should this grant brands and corporations carte blanche to sell us anything? It's a concerning question that leads us to ponder the reliability of the detailed labels, fine prints, certifications by regulatory bodies, and the flashy packaging of the food we consume. The dilemma between prioritizing bottom lines and ethical business practices appears to be diminishing in recent times, and that's certainly a cause for alarm. What should serve as our moral compass and standards beyond mere compliance? How and where we as marketers can, should and must draw a line is something to seriously think about! #ethicalmarketing #purposedriven #accountability #responsiblemarketing

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Where will the ₹ land? Unpacking the key allocations in Union Budget 2024. For full breakdown check the creative below. #CRISILBudgetViews #BudgetAllocation #UnionBudget2024

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Hindustan Unilever elevates Vipul Mathur as executive director of personal care Hindustan Unilever (HUL) has announced a key appointment to its management committee. Vipul Mathur will join the HUL management committee as executive director, personal care, effective June 1, 2024. #advertisingnews #advertisingandmarketing #publicrelations #reputationcrafters #currentaffairs #PRaffairs #PRagency #prstrategy #corporatecommunications #PRcampaigns #PRdailyupdate #businessenviroment #leadership #appointment #agency #business #communicationstrategy #dailyprupdates #globalcorporatemediarelation #reputationmanagement #PRnewsupdates

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A skincare startup that sells directly to consumers, Foxtale secures $18 million (about 150 crore INR) in a Series B funding round. #newsupdates #newsflash #newsupdate #newsfeed #startupnews #startupindia #startups #startupecosystem #indianews #startupgrowth #startupfunding #fundingalert #fundingnews #funding #skincare

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