Federal Territory of Kuala Lumpur, Malaysia
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About
Articles by Siddhartha
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The Strategic Imperative for Agencies
The Strategic Imperative for Agencies
By Siddhartha Dasgupta (Sid)
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Foster Supply Chain Trust & Build Resilience through Blockchain & AI
Foster Supply Chain Trust & Build Resilience through Blockchain & AI
By Siddhartha Dasgupta (Sid)
Contributions
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How can you use brand voice and tone guidelines to create a cohesive narrative?
The foremost element to keep in mind while crafting the brand voice and tone guidelines is to ensure that you understand what your brand stands for, and how you want it to come across to the customer. If you are clear about the Identity and purpose of the brand along with the element to appeal to the customer, the voice and tone of the brand is a derivative then. Basically the identity and purpose of the brand should come out in the tone and voice.
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You’re a new manager in a complex organization. How can you build trust with your team?
I think more than being respectful, it is imperative to lead by example and let the work do the talking. Moreover, find out ways to guide the team without being intrusive. It's all about earning the trust of the team. Of course, all of this will work only if certain organizational basics are well taken care of, i.e. reporting structures should be well defined in the system. It should not be that while you are responsible for the outcomes of the team & the team is reporting to someone else.
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How do you show senior management the impact of your communication?
It is not so much about just collecting and analyzing data with respect to comms. It is more about looking at data more holistically and connecting business impact to the impact of the communication strategy. There has to be a business impact number pegged to the communication strategy.
Activity
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Work can wait. Life can't. Issued in the interest of Advertising and Marketing Professionals. The Hindu appreciate this one! Adding in the…
Work can wait. Life can't. Issued in the interest of Advertising and Marketing Professionals. The Hindu appreciate this one! Adding in the…
Liked by Siddhartha Dasgupta (Sid)
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I will keep talking about this pettiness. Because most agencies seem to have accepted this nonsense. I am not ready to ignore it and sign my…
I will keep talking about this pettiness. Because most agencies seem to have accepted this nonsense. I am not ready to ignore it and sign my…
Liked by Siddhartha Dasgupta (Sid)
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I was raised to believe that the fundamental idea of ‘advertising’ thrives on keeping it simple. All iconic, market moving campaigns keep it simple.…
I was raised to believe that the fundamental idea of ‘advertising’ thrives on keeping it simple. All iconic, market moving campaigns keep it simple.…
Liked by Siddhartha Dasgupta (Sid)
Experience & Education
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Dentsu India
View Siddhartha’s full experience
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Licenses & Certifications
Publications
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Thinking Social
Self
See publicationIt is a blog which is at the Intersection of People, Social Media, Marketing, Communications, Internet and Technology.
Courses
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Coursera: Gamification-Wharton School-University of Pennsylavnia
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Projects
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IBM India
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Working at Social@Ogilvy, i am part of the team that is responsible for planning and managing the social presence for two groups of IBM India:
IBM Software Group
IBM for Midsize Businesses
My role includes conversation management, conversation planning, social media analytics, and social media content development. Client interaction is maximized during IBM conferences.
Honors & Awards
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Marketing Excellence in IT: Best Customer Outreach Program
PaulWriter
I was part of the team at Social@Ogilvy which conceptualized and executed the program for Imperatives 2013: IBM India's flagship conference. The premise of the program was a website powered by a LinkedIn API, targeted at inviting customers for the conference. My contribution was around content and community management along with live coverage during the conference. The award was given to IBM, as they were the client.
Languages
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English
Native or bilingual proficiency
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Hindi
Professional working proficiency
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Bengali
Limited working proficiency
Recommendations received
4 people have recommended Siddhartha
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💯 Takes evolved marketers to understand this, not expected if you are just chasing revenue growth from the same customer base over & over again…
💯 Takes evolved marketers to understand this, not expected if you are just chasing revenue growth from the same customer base over & over again…
Shared by Siddhartha Dasgupta (Sid)
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Rory Sutherland on 'How ROI is killing branding'. Great watch. #advertising
Rory Sutherland on 'How ROI is killing branding'. Great watch. #advertising
Liked by Siddhartha Dasgupta (Sid)
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Rory Sutherland 😍 Branding and Performance has to go parallel or sometimes overtaking by bits to each other, to scale a brand. Marketing (Trade and…
Rory Sutherland 😍 Branding and Performance has to go parallel or sometimes overtaking by bits to each other, to scale a brand. Marketing (Trade and…
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Cookies have long been the cornerstone of marketing measurement, but a cookie-less future promises something even more transformative for brands and…
Cookies have long been the cornerstone of marketing measurement, but a cookie-less future promises something even more transformative for brands and…
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Intent Masking at the top funnel, let me explain.... Fundamentally walled gardens like Google and Meta have built signals & insights based on…
Intent Masking at the top funnel, let me explain.... Fundamentally walled gardens like Google and Meta have built signals & insights based on…
Posted by Siddhartha Dasgupta (Sid)
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Not ready to quit your job and build your business from scratch? Good. I made that mistake. Instead, do the legwork before you quit. Find the…
Not ready to quit your job and build your business from scratch? Good. I made that mistake. Instead, do the legwork before you quit. Find the…
Liked by Siddhartha Dasgupta (Sid)
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Congratulations to Lumen's partners at dentsu malaysia for winning big at the Malaysia Digital Awards last week. 🏆 The teams took home a Bronze…
Congratulations to Lumen's partners at dentsu malaysia for winning big at the Malaysia Digital Awards last week. 🏆 The teams took home a Bronze…
Liked by Siddhartha Dasgupta (Sid)
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