Shraddha Gaikwad

Mumbai, Maharashtra, India Contact Info
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About

As an accomplished marketing and brand management professional from IIM Rohtak, I bring a…

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Activity

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Experience

  • Harbinger Group

Education

  • Indian Institute of Management Rohtak

Licenses & Certifications

Projects

  • Annual Conference Management for a Prominent US-based Association Focused on Water

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    I led strategic marketing efforts for a major US-based association's Annual Conference in India's water industry. A pivotal aspect of my responsibilities involved forging strategic media partnerships with key players within the water industry, ensuring comprehensive coverage and dissemination of the event's objectives and outcomes. Collaborating closely with industry-specific partners, I facilitated synergistic alliances and garnered crucial endorsements from esteemed governmental bodies…

    I led strategic marketing efforts for a major US-based association's Annual Conference in India's water industry. A pivotal aspect of my responsibilities involved forging strategic media partnerships with key players within the water industry, ensuring comprehensive coverage and dissemination of the event's objectives and outcomes. Collaborating closely with industry-specific partners, I facilitated synergistic alliances and garnered crucial endorsements from esteemed governmental bodies associated with the water sector in India, thereby bolstering the conference's credibility and reach.

    Central to my approach was fostering robust networking channels and facilitating meaningful connections with various stakeholders within the water industry, including engineers from municipal corporations, enterprises, manufacturers, and esteemed thought leaders and change-makers. Leveraging the expansive reach of LinkedIn, I employed targeted outreach strategies to engage water industry professionals, amplifying the conference's visibility and attendance.

    Furthermore, I shared informative articles about important water challenges in India, emphasizing how technology can help with purification and wastewater management. This aimed to encourage discussion and innovation in the industry.
    Besides handling promotions, I carefully managed logistics like coordinating vendors, creating conference materials, designing banners, and preparing PowerPoint presentations throughout the campaign.

    In summary, my role as a marketer for this water-focused conference went beyond event management. It involved strategic vision, stakeholder engagement, and impactful communication. By executing these responsibilities effectively, I contributed significantly to the conference’s success.

  • Annual Fundraiser Event for a Non Profit Organization

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    As a marketer at a previous organization, I spearheaded the Annual Fundraiser Event for a non-profit dedicated to supporting orphan children. This multifaceted project allowed me to showcase my strategic prowess and marketing acumen at every stage of the event lifecycle.

    From conceptualization to execution, I managed all aspects of the event, including invitations, creatives, social media promotion, vendor coordination, venue selection, catering, and media/PR arrangements.

    The…

    As a marketer at a previous organization, I spearheaded the Annual Fundraiser Event for a non-profit dedicated to supporting orphan children. This multifaceted project allowed me to showcase my strategic prowess and marketing acumen at every stage of the event lifecycle.

    From conceptualization to execution, I managed all aspects of the event, including invitations, creatives, social media promotion, vendor coordination, venue selection, catering, and media/PR arrangements.

    The highlight of the event was a fashion walk featuring celebrities and movie stars. Through meticulous planning and coordination, I ensured a flawless experience for both attendees and participants, garnering rave reviews and media coverage.

    To maximize impact, I devised a comprehensive pre, during, and post-event marketing strategy, leveraging video content and celebrity endorsements to amplify our message. This approach resulted in a surge of donations, surpassing our fundraising goals organically.

    Furthermore, I nurtured relationships with celebrity influencers, securing their ongoing support for subsequent campaigns such as "Joy of Giving" and "Back to School."

    In summary, the Annual Fundraiser Event demonstrates my ability to leverage creativity, influence, and strategic planning to drive tangible results and make a meaningful impact on the community. Skills demonstrated include strategic planning, social media marketing, event management, vendor negotiation, influencer relations, and campaign optimization organically.

  • Creative Consultant for National Centre for the Performing Arts (NCPA) Events

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    In my role as a creative consultant for the National Centre for the Performing Arts, I had the privilege of contributing to the institution's promotional campaigns, infusing them with creativity, innovation, and strategic vision. Leveraging my extensive skills in graphic design and strategic planning, I curated a diverse array of promotional materials as per their brand guidelines, including NCPA brochures, newspaper ads, magazine ads, hoardings/billboards, and more.

    With each project, I…

    In my role as a creative consultant for the National Centre for the Performing Arts, I had the privilege of contributing to the institution's promotional campaigns, infusing them with creativity, innovation, and strategic vision. Leveraging my extensive skills in graphic design and strategic planning, I curated a diverse array of promotional materials as per their brand guidelines, including NCPA brochures, newspaper ads, magazine ads, hoardings/billboards, and more.

    With each project, I applied a strategic approach to ensure that our promotional materials not only captured attention but also effectively communicated the essence of NCPA's diverse programs. Whether it was designing brochures to provide comprehensive program information or crafting impactful newspaper and magazine ads to reach wider audiences, every element of our campaign was meticulously planned and executed.

    By combining creativity, strategic planning, and design expertise, I am proud to have played a part in amplifying NCPA's reach and impact, contributing to the enrichment of the performing arts community. As NCPA continues to inspire audiences and elevate the performing arts landscape, I remain grateful for the opportunity to have played a part in their transformative journey.

    Through the fusion of creativity, strategic planning, and design prowess, I am honored to have contributed to expanding NCPA's influence and significance, thereby enriching the performing arts community. As NCPA continues to captivate audiences and elevate the cultural landscape, I am deeply appreciative of the role I've played in this transformative journey.

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