Sana Ally

My views on the recent directive on Self Declaration Certificate from the Honorable Supreme Court of India. This will bring in accountability and responsibility to advertisers and gives more power to the consumer. Thank you medianews4u and Neetu Mohan. #medianews4u #advertising #branding #ad #marketing #brands #ang #anglobal #digitalmedia #print #tv #news Neethu Mohan Sindhu Menon ANG

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How many ads of individual AMCs exhorting us to do SIPs does one really remember? The branded recall of most would be really low (I have some individual estimates to corroborate this) and most brands try to push boundaries with every new campaign (like in other crowded categories). The No. 5 of #MyFive (only as per time-line) would be something we created with #FranklinTempleton many years back when SIP communication was still relatively in its infancy. Here we looked at SIPs from a lens of EMIs; how most EMIs are something we think are a huge burden and an outflow of big amounts. To be seen in a positive light, we positioned SIP as a #GoodEMI. This got us salience and also became a generic for the said transaction. Spanning two phases of a multi-media client, a highly passionate client, agency and production team did the following launch video. Hope the only EMI in your lives right now is the #GoodEMI. #MutualFundsSahiHai https://lnkd.in/dQdjv7pU

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Interesting, and intersecting, conversations last week with two very successful entrepreneurs Shrenik Gandhi and Tarun Aggarwal in the Agency business that converged on this idea of 'Transformative Clients'. Clients who have the capability to completely transform your Agency to become the best version of itself. Unilever/P&G had that transformative effect on their then essentially American agencies, driving them to become the first wave of global 'Network Agencies'. I saw it first hand in the late 90's when the global IBM win propelled Ogilvy to become a superbly integrated 360⁰ Agency. Many years later, I felt the deep and pervasive impact Apple had on TBWA\. Much of the Agency's thinking, practices and work were influenced by their Cupertino connection.And it made the Agency smarter, faster and better than most others. Identifying, pacing, and eventually acquiring a transformative Client will likely do more for your Agency's long term success than any other new business strategy.

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Applauding the Ministry of Information and Broadcast, India, for mandating self-declaration certificates for advertisements starting June 18. This move will significantly bolster consumer protection and tackle the spread of deep fakes, hoax calls, and misleading content. Advertisers will now be accountable for ensuring their content's transparency and integrity, marking a pivotal shift towards responsible advertising. As deceptive practices face a crackdown, the media landscape will benefit from enhanced trust and authenticity. Kudos to the Ministry for prioritising consumer interests and promoting ethical advertising standards. News link - https://lnkd.in/g7CYxDka The Advertising Standards Council of India #ConsumerProtection #ResponsibleAdvertising #MediaIntegrity

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In the last couple of months, I have met with at least half-dozen brand managers who are troubled working with larger agencies because of - the lack of servicing or - non-timely response mechanism or - the difference between what’s provided on the team sheet as structure versus how many actually work on account. Basically someone lying black out according to them. I am intentionally staying away from complaints about lack of creative work. Because I firmly believe that’s subjective. Despite the above, on most occasions l see the same folks publicly lauding the same names, attending events done by these folks. Because I guess large names bring more engagement on posts :). At the back, most of these are looking at getting names likes ours into the system. Because they know who will do the work when on a dynamic product launch #Friday, when the so called larger agency folks go to sleep, with still some approvals to come, which team will be awake for them. PS: below is exactly how I feel when I get a new mandate from a place I never expected it to :). Only due to ArtE Mediatech’s work ethic.

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Click, Poll, Solve, Flip & Scroll ,a daily habit while we sift through a plethora of content on social media and spend a wee bit of more time on those which engage us most. Over time, our team has built some content ideas which has seen a significant spike in engagement rates on our social handles. This augurs well with our efforts to connect with an audience whose media consuming habits are fast changing. From the days of “appointment viewing” to “whenever I want”, communication platforms and content are trying to keep pace. And layer this change over customer segments that go beyond traditional Sec A/B M/F; - millennials, Gen Y, Gen Z, DIY and many more based on behavioural traits, it opens up an exciting yet challenging content space to engage well with them even if it’s just a fleeting moment they spend with you. Prachi Shinde Priyanka Rasam Moisendra Wala Romin C. Irani Vineet Sahoo Aditi Murkute

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“MEASURE WHAT YOU TREASURE” is something that I really believe in and hence I keep repeating it quite often. In the latest episode of CoBB | Conversations on the Business of Brands, Sharavana came up with a logical extension to this appeal and spoke about different types of data points/ measurable and how they should be used. If you want to use data the right way, listen to our latest episode. Links in the comments 👇🏻 TL; DL (Too Long, Didn’t Listen) - 1. Understanding the context & requirement is paramount to know which data to measure and how to use it 2. Differentiate between - historical record, snapshot and forecast 3. Remember - not all metrics were created equal 4. Keep listening to COBB 😀

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Such a beautiful ad...especially the last shot the kid holding his chin and combing hair, he is expressing his emotions was a ultimate one! Ogilvy #marketing #communications #motherslove #advertisment #advertising #brand

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Cab branding brings the city to life with creativity and motion, turning every ride into an opportunity for brand engagement , where every glance counts and impressions matter, advertising has taken to the streets in innovative ways. One of the most dynamic and engaging methods that have gained prominence is cab branding. As cabs weave through the city streets, they become moving billboards, turning heads and capturing attention. As cab Advertising continues to evolve and push the boundaries of traditional advertising, it exemplifies the fusion of creativity, mobility, and innovation in the ever-evolving landscape of modern marketing.Here, we look into the world of cab branding, exploring its various types, benefits, design considerations, challenges, and the exciting future it holds in the realm of modern advertising.

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In a life where every thought is influenced by immediate subconscious grasping, it is of utmost importance that we meditate or do lucid dreaming for optimising our Alpha state to bring out something deep and truely inspiring. For more plz have an eye over this video. https://lnkd.in/gnXZpM95

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As India's #LokSabha #elections heat up, the social media landscape is flooded with political #advertising. Interestingly, other than the official party pages that are pouring significant funds into their campaigns, a notable wave of affiliated advertisers is also making substantial ad buys, indirectly supporting political parties. My report for Business Standard https://lnkd.in/gvhRiZbZ

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Explore the future of advertising, the crucial role of talent, and the power of creativity in solving problems in this latest episode of Zee MELT featuring Dheeraj Sinha, our Group CEO for India and South Asia.

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This raises some very crucial questions about the growth of the PR agency model in India. Sampark, PR pundit, Genesis, PRactice, Clea were the first set of original firestarters ...the original rebels...in the Indian PR industry and a lot of us cheered on as it grew and grew and grew. These models laid the path for others to follow as they chalked out possible models of growth. Every move after Vaishnavi PR went down was scrutinized but in the last decade PR seemed to have come in its own with investments, M& A , partnerships and collaborations ruling the roost. In all these the original principals are still around. What happens when the principals move out for good. Is Sampark the first of many ? However you put it, it poses some serious questions about agency growth. Key ones being... ➡ Is an agency successful only when it is founder-led? ➡ What is then a succession plan? ➡ Will this ever be a scalable business that can grow without M&A ? ➡ What is the best possible model for PR agency growth in India ? ➡ Do international agency models and Indian cultural sentiment not align? #pr #publicrelations #prindustry Paarul Chand Aakriti Bhargava Raghavendra Rao Nidhi Agarwal Pooja Trehan Sonali Sokhal Chhavi Dang Manjuu Rangarajan Sandeep Rao Sudhakar Rao Praveen Singh Malini Sharma Thakur Komal Lath Suhasini Mehta UDITA DUTTA (Hiring at all Levels) Roshan Mohan Amulya Nagaraj Kritika Lalchandani Kaajal Gadhia Budhbhatti Urmila Biswas

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Great piece in Discultured Magazine on the rise of influencer marketing in India! I shared my thoughts with my Co-Founder Vaibhav Gupta. The pandemic reshaped social media, leading to a more community-driven approach to Content & Influencer marketing. Check out the article to learn how social proof and new platforms can build trust and brand stories! #influencermarketing #marketing #campaigns #influencermarketingcampaigns #influencers #influencer #marketingstrategy #creatoreconomy #creators 

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Unveiling Growth Strategies for Small to Medium Agencies with Arun Sudhaman, Editor PRovoke Media Join us for an insightful conversation on The India PR Show's third episode, where Arun Sudhaman, an industry expert, shares invaluable insights into agency growth trends. Discover key questions answered, such as defining mid-size to small-size agencies, identifying niches for differentiation, and navigating global best practices. In this episode, Arun Sudhaman delves into the nuances of agency growth, providing actionable tips and real-world examples for aspiring agencies. From understanding industry benchmarks to implementing strategic differentiation, this episode is a goldmine for agencies aiming to scale their operations effectively. Don't miss out on this must-watch episode for PR professionals, agency owners and communicators eager to elevate their agency's growth trajectory. Subscribe to The India PR Show for more interviews and expert insights into the world of public relations. Watch the podcast here https://lnkd.in/gawbyQMM listen here on Spotify - https://lnkd.in/g8VtsvVV Google Podcast- https://lnkd.in/ggR_rTzM Tune in monthly across YouTube, podcast platforms, and social media channels to gain invaluable insights and join the conversation. Follow us on IG: TheIndiaPRShow LinkedIn: The India PR Show The India PR Show is brought to you by Bala Kumaran and me. Please watch, listen, and share. Let us also know what you think and who would you want to see on the show next. Produced by BrandStory Productions Ebony & Ivory PR #publicrelations #marketing #journalism #india #podcast #theindiaprshow #tiprs #communications #theindiastory #entrepreneur #digitalmarketing #pr

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Quoted in this story on acquisitions of Indian #publicrelations firms by global networks. I argue that this shows how vital the Indian market is to the global PR industry. As the Indian market evolves, the demand for strategy formulation, messaging structures and outreach in the form of PR will only balloon. So, we need more sizable players in this space for the market to expand and evolve. The new investments will fuel that. Do read. Would love to know what you think. https://lnkd.in/di4EQhXz #brand #brandstrategy #messaging #brandnarratives #strategiccommunication #pr

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The PR industry stands at a precipice. Can it successfully metamorphose from a purveyor of press releases to a strategic partner driving business impact? Or will it succumb to the increasing pressures of a digital age demanding authenticity, transparency, and tangible results? Only time will tell.

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A couple of days ago, I was quoted in an ADGULLY story on acquisitions in the Indian #PublicRelations industry. Today, I’ve been quoted in the second part of the feature on the consolidation trend and what that means for competitiveness and innovation, and what the industry will look like five years from now.   Would love to know your views.   https://lnkd.in/dbihQTkn   #pr #acquisitions #industryconsolidation

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MEDIA/ PR LESSONS TECH BRANDS CAN TAKE FROM THE INDIAN ELECTIONS: The media is your way to access the media’s consumer. Your audience is not the media but those who read or follow it. The media’s effectiveness depends on how much its consumer believes what appears in it. If the media is perceived as corrupt or sold out, it loses value as its consumers are unlikely to believe in it. When you start corrupting/ buying out the media, it starts saying what YOU want rather than what its consumer needs to know. It loses credibility. A sold out media ignores its consumer, the very people you are trying to reach through it. You also get used to having your own opinion treated as the truth. This makes you less responsive to those who point out when you are wrong. A culture of mutual sycophancy sets in. So, you end up paying people to carry what you say and they carry it because of the money/gifts/ favours/devices you give them. But what you are saying has no value to the consumers you are targeting, because you yourself have eroded the credibility of the media. The loss of credibility of some media leads to the growth of alternate media, which often thrives on simply criticising everything you do. This is seen as credible because hey, everyone who praises you is seen as having sold out. At the end of it all, you spend a truckload of money trying to reach a media’s audience but are unable to get your message across because the media itself has been damaged. What’s more, your strategy has led to the growth of a collection of loud critics, which you cannot control. The solution: 1. Never forget that your target is not the media or the media person, but their audience. A happy media house or media person counts for nothing if their audience don’t believe what they say. 2. Never do anything to compromise the media’s credibility. 3. Recognise that media coverage is not synonymous with “positive coverage.” Even critical coverage can have its plus points. In fact, how you handle your critics is a better measure of your ability than how you handle those who praise you. Anyone can handle their own fans! 4. Keep an eye on not just what the media are saying but its impact on its audience. Remember: the media’s audience is your target, not the media itself. A glowing positive story is of no use if it does not get across to the audience or is not believed by it. 5. Build strong relationships which do not compromise credibility of either party. Remember that when you corrupt someone you can converse with, you are sowing seeds for the emergence of someone who will rebel and won’t speak with you. Finally, recognise that if someone is asking you for money to mislead his or her audience about you or your competitors, they will take money from your competitors for exactly the same. That’s about it for now. Thanks for your patience. #Media #Communications #PR #PublicRelations

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