Ritu Bararia (she/her/hers)

Applauding the Ministry of Information and Broadcast, India, for mandating self-declaration certificates for advertisements starting June 18. This move will significantly bolster consumer protection and tackle the spread of deep fakes, hoax calls, and misleading content. Advertisers will now be accountable for ensuring their content's transparency and integrity, marking a pivotal shift towards responsible advertising. As deceptive practices face a crackdown, the media landscape will benefit from enhanced trust and authenticity. Kudos to the Ministry for prioritising consumer interests and promoting ethical advertising standards. News link - https://lnkd.in/g7CYxDka The Advertising Standards Council of India #ConsumerProtection #ResponsibleAdvertising #MediaIntegrity

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Here is another season of corporate earnings. And it is likely that Indian companies, especially in the Nifty 200 universe, may see yet another quarter of slowdown in growth due to higher interest rates, weak global demand, and macroeconomic challenges. To read more on Informist Media Pvt Ltd's poll on how March quarter financial results of companies in the Nifty 200 index are expected to be: https://lnkd.in/de7WpQfQ

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Any objective watcher of our political discourse will tell you that brand Kejriwal is a heartbeat away from political oblivion. Why has then brand Kejriwal so dramatically collapsed? What are the factors contributing to this fade out? I analyze all that and more in this episode of THE CAA SHOW in which CAA is Conversations and Analysis https://lnkd.in/dzm_feF2

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I ask myself, “Does the work I do make my audience pause and examine how they feel about the product, service, or topic?” “Does it open new ways of thinking?” And finally, “Does it prompt the target audience to take some action?” This is what I call the IT Act (Introspection, Thinking, Action). The starting point is always visibility and attention. Yes, the campaign must grab attention but once it has got the eyes and ears of the audience, then the IT Act test is a good one to apply. Too often my effort stops at getting attention, which in itself is not an easy thing to accomplish. If I am not careful, it is easy for me to say “OK my job is done.” However, I believe by getting attention, the true job of public relations has only just begun.  #publicrelations 

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https://lnkd.in/gjVQABK4 The caste balance by Nitish Kumar in the newly minted cabinet has its eyes set on assembly elections in Bihar next year. my report

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Great insights into where the public affairs profession stands in India, where the policy landscape is changing fast impacting the society, government and business, as the country pushes its way to becoming a developed economy. For Public Affairs Forum of India, another big stride. Thanks Indian School of Public Policy (ISPP) in helping put the report together. AJAY KHANNA Vishwanath TS Harish Krishnan Raman Sidhu Deepshikha Dharmaraj Chetan Krishnaswamy Medha Girotra

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Here's a full fledged interactive on election results in India in the past two Lok Sabha elections (held in 2014 and 2019) along with up-to-date phases and turnout data for the ongoing elections in 2024. There are filters to choose to drill the data down further; State/UT dropdown to zoom into States for results data; an urban-cluster dropdown because urban constituencies are highly populous but geographically small and you can see all this in a map based view or a simple list. The interactive was done entirely using d3.js and some python programming, while the underlying data was taken from the Election Commission of India, Trivedi Centre for Political Learning's LokDhaba and the SHRUG database (that provided the building blocks for constructing urban/rural classifications for parliamentary constituencies). The fun part - I used the help of GPT-4's "Code Assistant" extensively to get the visualisations done. Gen-AI, again, has truly revolutionised coding and product development. Please see the interactive here - https://lnkd.in/g4_ApwHR .. and share this with others. We are hoping to use this to display- and parse live data on election results day as well. Fingers crossed.

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Time for the PR professionals to update and upgrade themselves with AI tools. #WPRD Public Relations Council of India (PRCI) World PR Day, #ai #publicrelations #corporatecommunication #communicationexchange

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📰 What Are Your Thoughts on the Role of a Newsroom in Today's Communications? 📰 In an age where information flows faster than ever, the need for a reliable newsroom has never been more apparent. This is a question for all the Comms and Branding professionals....Do you believe a dedicated newsroom is essential for organizations today? Why or why not? 💬 How does a newsroom contribute to effective communication and brand trust? 📈 What are the key elements that make a newsroom successful in the digital era? Join the conversation and share your insights on the importance and evolution of newsrooms in modern communications. Your experiences and perspectives are invaluable! Check out the Salesforce India newsroom: https://lnkd.in/g8Egsr-W #Newsroom #Communication #PublicRelations #BrandStrategy #Transparency #DigitalMedia

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Crisis Management can be a nightmare for PR professionals especially in this AI driven world. Here’s my take on how you can tackle blows & comeup with counterpunches! Thanks Mediabrief.com for featuring my views. #crisismanagement #digitalworld #pr #prtools #effectivecommunication #crisiscommunication #prprofessionals #clientmanagement

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Couldn't agree more - and one of the ways this can be done is to make the MCA listing of qualified independent directors more meaningful - right now if is worse than the listing of a telephone directory - nothing expect the name and date of qualification. If it needs to serve its purpose of becoming the source for Companies (public or private) looking for qualified IDs to serve on their boards, it needs to be more informative with details of the experience and expertise of the qualified (listed) IDs.

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In this detailed piece, Neel Madhav and I write about the Election Commission's Technical Expert Committee. The committee, which certifies India’s Electronic Voting Machines, is plagued by potential conflict of interest Do read https://lnkd.in/dJV9Hgc6

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I am glad that I could take PR ahead with Legacy Matrix IP. Right now it is hidden and in the backseat but I am sure after 2 decades it would be a basic reference for all Marketers and Thought Leaders. Legacy Matrix enhances the PR role of presence building to power building. Greetings on National PR Day. #india #pr #publicrelations #communications #ip #intellectualproperty

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VIEWPOINT! During India’s Lok Sabha Elections 2024, many prominent newspapers and media outlets in the West desperately pushed their own narratives and agendas with the target of misleading the international community as well as voters in India. READ MORE....... https://lnkd.in/gt9Bbhwj #IndiaElections2024 #LokSabhaElection2024 #ForeignMedia #WesternMedia #narratives #agendas #influencingvoters #internationalcommunity #USMedia #ukmedia #disinformation #bjp #pmmodi

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Last week I wrote about how project finance is likely to take off in India because SBI is hiring people to support the business. Last night the government announced two large projects, which could boost more projects. SBI Chairman Dinesh Khara spoke to us today to explain what this means for banks and the economy. Here are some key points he makes: 👉 Infra projects could have a 4X multiplier effect on the economy 👉 There is ample appetite for large projects in India 👉 Patient capital from around the world could finds its way into India 👉 Indian promoters could collaborate with Nordic countries to develop offshore wind energy capacities 👉 Deposits are still a work in progress, but SBI is very well placed to fund its growth #ProjectFinance #InfraGrowth #Banks #Lending #Growth

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On Prashant Kishor's (PK) latest interview with Karan Thapar ( KT), I have expressed some views. I post it here. PK uncharacteristically was very vague about numbers in this interview. However, with coaxing and verbal manuvering from KT, he commented that #BJP is losing ( after 5 phases) about 50 seats in the West-North #India grid. If he is correct, it means BJP already lost 50 because voting is more or less over barring Delhi and its surrounding, and East UP in that grid. I am sure PK's understanding comes from the data collected after voting in 5 phases. Now comes the second part, he predicted that in the East-South belt of India, BJP will cover that loss. That means they will add 50 more seats over what BJP got in 2019. Hence, he said BJP would be around 300. In WB, Bihar and Odisa, BJP, in all likelihood, will not be increasing their overall tally over 2019. In other states a sporadic couple of seats may be. So, 300 seems difficult , in all estimates , except. And, I don't have to explain the ' except', I suppose. But what is very surprising is that the 5 interviews given by PK in a span of 2.5 days ( I have watched them keenly), just 3 days prior to the phase 6 and suddenly, he had same messaging, same sequence of arguments, same language and logic ( plz watch him with Rahul Kanwal and KT). These interviews are not of an independent / disinterested consultant. These are reharsed #messaging. He is trying to provide a 3rd party validation through couched messaging to BJP's position. He is trying to bolster and reinforce BJP's campaign in disguise. He is working as a 'Sleeper Agent'. PK got angry with KT because KT pushed him and he lost balance in his prepared messaging. Rahul Kanwal did not push PK in India Today Interview so he was cool. Independent observers generally do not lose their balance and temper because they have no affiliation. Those who lose their cool are not objective. I have for the past 20 years trained over 100 spokespeople from biggest corporates in #MessageHouse creations and #Interviewing techniques. And, this is my humble opinion. And, yes PK has political ambition. And, he holds political hostilities towards #TMC, #INC and a few others who ignored and overlooked his overtures this time around. It showed in his recent interviews. BJP is using all tricks under their hat to hustle the numbers and their #fake #narrative.. And, watching PK do interview with KT will alert you how not to fight a #proxywar in #media. A friend and a former colleague Arif Malik said and I quote, "One of the primary purposes of exaggerating exit poll numbers ( also PK like interviews) is to bolster the confidence of ground officials involved in election fraud. So they don't chicken out when needed. This may sound menial but is the most important part of #election frauds". I add, these techniques are also used for weakening opposition #campaign. As #communications experts we need to be aware of these.

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In this episode on Election 360 we are taking you to Muzzafarnagar. We are answering some key questions here, "How well is the BJP-RLD alliance working? Is the BJP subaltern Hindutva umbrella under which it combined all non-dominant most backward classes still intact? How will the infighting in BJP impact their electoral prospects? What do voters have to say about absence of a Muslim candidate on a seat where they are the numerically strongest group." Do watch. https://lnkd.in/gpnc_RhC

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