“My First interaction with Kalyan happened back in 2021 when I was applying for b-schools. I was concerned and uncertain of many facets of the application process, like other aspirants. Kalyan provided guidance throughout the application process. He reviewed my applications several times to make sure that all of my accomplishments were highlighted and that areas where I needed to improve were presented in a constructive way. He frequently responded to my questions and offered advice based on his own experiences, which was helpful.”
About
They say that variety is the spice of life - and as someone who's worn many hats…
Contributions
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How can you determine your product's competitive positioning in B2B marketing?
- Apart from labelling competitors as direct, indirect or ancillary, I'd also focus on analyzing deals/opportunities. It helps identify which competitors your prospects frequently compare you against. This helps understand our competitive landscape better. - Different market segments have different primary competitors. For instance, in the enterprise market, your competition might be products A, B, and C, while in the mid-market, it could be B, C, D, and yours. This helps me tailor my messaging and battle cards accordingly. - I'd also typically keep a tab on our top 5 competitors to understand their product updates, pricing changes, etc. This helps us position our product relative to the competition.
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How can you develop a competitive analysis framework to stay ahead of the competition?
One of the practical approaches that worked for us is categorizing our competitors based on the market segment they're going after—some in the mid-market, some gunning for enterprise customers. That paved the way for us to prepare our battle cards strategically, highlighting our value over the competition.
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You're struggling to streamline your Product Marketing workflow. What tools can help you?
Tools like Jira have been part of my work day for a long time - it helps me keep track of tasks and deadlines. However, as PMMs, regular catch-ups with cross-functional stakeholders such as design, marketing, product, sales, etc. is critical to streamline our workflow.
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How can you demonstrate a strong sense of ownership in Product Marketing?
Begin by thoroughly understanding the problem that your product addresses, how it solves, and who it solves for. Only when you understand the problem-solution and the market dynamics would you be able to clearly articulate the value your product provides to users. Next is to understand what is expected of you - depending on which phase your company is in. Be flexible to work on various aspects. Reporting accurately on initiatives is an underrated skill that demonstrates an ownership mindset.
Activity
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Agile isn't just a methodology, it's a mindset! The writer of the Agile Manifesto criticizes how some people have misunderstood and misapplied what…
Agile isn't just a methodology, it's a mindset! The writer of the Agile Manifesto criticizes how some people have misunderstood and misapplied what…
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🚀 New Blog Post Alert! I’m excited to share my latest article on Medium: “Building a Customizable Text Editor with Lexical”. In this article, I…
🚀 New Blog Post Alert! I’m excited to share my latest article on Medium: “Building a Customizable Text Editor with Lexical”. In this article, I…
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It’s an absolute carnival at the Testsigma booth here at TribeQonf! Our team is on 🔥 with live demos, meeting friends, and making connections. If…
It’s an absolute carnival at the Testsigma booth here at TribeQonf! Our team is on 🔥 with live demos, meeting friends, and making connections. If…
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Experience & Education
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Testsigma
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Licenses & Certifications
Projects
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Communication and Engagement Strategy - Towards a World Without Waste | Coca-Cola Philippines
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See projectThe Philippines, one of the largest marine waste polluters in the world, is at the cusp of a major transformation in the way it deals with its waste problem. Companies, especially those in the fast-moving consumer goods are at a transition stage in their business models, acting rapidly to reduce the impact of their businesses on the communities, and environment at large. The Coca-Cola Philippines has committed itself to achieve its global vision of ‘World Without Waste’ wherein it aims to…
The Philippines, one of the largest marine waste polluters in the world, is at the cusp of a major transformation in the way it deals with its waste problem. Companies, especially those in the fast-moving consumer goods are at a transition stage in their business models, acting rapidly to reduce the impact of their businesses on the communities, and environment at large. The Coca-Cola Philippines has committed itself to achieve its global vision of ‘World Without Waste’ wherein it aims to collect and recycle an equivalent quantity of bottles sold by the year 2030.
The project details the mechanics of the plastic waste value chain, the key stakeholders, the laws concerned, etc. By understanding these aspects, and after consultation with various stakeholders, a communication and engagement strategy had been developed which enables the Coca-Cola Company to effectively engage with the institutional stakeholders such as the government agencies, civil societies, industry bodies, and the informal waste sector, by creating a shared value that promotes collaborative participation of these stakeholders in dealing with the issue of plastic waste.
Honors & Awards
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ACE Award-2016
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Languages
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English
Full professional proficiency
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Hindi
Full professional proficiency
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Telugu
Native or bilingual proficiency
Recommendations received
4 people have recommended Kalyana Srinivas
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