“Geetika and I were colleagues are Firefly Millward Brown. As a junior, there was a lot to learn from Geetika. She is one of the best strategic thinkers I have worked with. The reports she produced were always crisp, to the point, with high impact. Regardless of the category and scope of the project, Geetika always gave her very best to ensure the projects were a success. As such, she had a loyal following of clients who would insist she work on their projects. Her vibrant personality also helped the team have a livelier work environment..”
Experience & Education
Licenses & Certifications
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Blue Ocean Strategy
Blue Ocean Strategy Institute, INSEAD
Issued
Volunteer Experience
Honors & Awards
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Bronze - Most Effective Use of Direct Marketing for Galaxy Note8
MARKIES Awards 2019 Singapore
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Bronze - Most Effective Use of Mobile of Galaxy Note8
MARKIES Awards 2019 Singapore
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Gold - Most Effective Use of Consumer Insights & Analytics for Galaxy Note8
MARKIES Awards 2019 Singapore
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Gold - Most Effective Use of Digital for Galaxy Note8
MARKIES Awards 2019 Singapore
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Gold - Most Effective of Specific Audience for Galaxy Note8
MARKIES Awards 2019 Singapore
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Bronze - Excellence in Media Strategy
Marketing Magazine Asia
Data-Driven Campaign for Galaxy Note8
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Gold - Excellence in Mobile Marketing for Galaxy Note8
Marketing Magazine Asia
Data-Driven Campaign for Galaxy Note8
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Silver - Excellence in Consumer Insights/Market Research
Marketing Magazine Asia
Data Driven Campaign for Galaxy Note8
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Bronze - Excellence in Performance Marketing
Marketing Magazine Asia
Data Driven Campaign for Galaxy Note8
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Silver - Excellence in Data Driven Marketing
Marketing Magazine Asia
Data-Driven Campaign for Galaxy Note 8
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Silver - Excellence in Direct Marketing
Marketing Magazine Asia
Data-Driven Campaign for Galaxy Note8
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Spikes Asia Silver 2018: Use of Data insights for Media for Galaxy S8
Confederation of Asian Advertising Agency
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APAC Silver Effie 2018 for Data-Driven Marketing for Galaxy S8
Confederation of Asian Advertising Agency Associations (C4As) and Tenasia
The highest honor awarded in the programmatic category.
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Singapore Bronze Effie 2018 for Data-Driven Marketing for Galaxy S8
Institue of Advertising, Singapore
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CEO Global Business Innovation Award 2017
Samsung Electronics
Team was awarded Gold Prize for Innovation in Data-Driven Marketing across South-East Asia Region. The entries were across different business verticals and from all over the globe.
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Spikes Asia 2016 Silver for use of co-creation and user-generated content for Galaxy S6
Confederetion of Asian Advertising Agency
Recommendations received
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