About
Contributions
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You’re working with the media on a big project. What are the most important things to keep in mind?
When interacting with the media for significant projects, I have consistently focused on: 1)Ensuring clear and consistent messaging 2)Building trust and transparency with the agency and journalists 3)Providing timely and accurate information to support media coverage 4)Being prepared to address unforeseen issues proactively in a crisis 5)Upholding high compliance and ethical standards
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What do you do if your work-life balance in public relations is becoming unrealistic?
Having worked in the communications industry for over a decade now, I understand that the chance to be part of an impactful story or face a crisis can arise ay. Therefore, to maintain resilience, it's crucial to take specific steps to preserve a healthy balance. Here is what I do: 1)I consistently prioritize my responsibilities, focusing on high-priority tasks, and effectively delegating or renegotiating deadlines for less urgent work. 2) I openly address my concerns with my manager and collaboratively seek potential solutions. 3) I carve out time for self-care, whether it involves browsing products online or having a pillow fight with my 6-year-old.
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What do you do if collaboration between departments in your PR agency is lacking?
Empower your agency team to function as an extension of your own organization. Actively listen to their challenges, identify gaps, and collaboratively guide them through the storytelling journey seamlessly. In the communications industry, empathy and trust are paramount. Ownership is a mutual commitment, and it's essential to foster a culture of understanding and support. Building a strong collaborative relationship with the agency is key to achieving impactful results in communication and storytelling.
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What do you do if your personal brand as a PR consultant needs strengthening?
To enhance your personal brand as a PR consultant, take the following actions: 1) Identify and Communicate Your Specialization: Pinpoint your distinct skills and the particular PR domains where you shine. 2) Share knowledge: Share your own experiences, industry knowledge, case studies, and new learnings. 3) Establish Connections: Networking is the THE most important skill! 4) Thought leaderships: For once, instead of trying to establish your spokespeople as the thought leaders, take out time to contribute to pertinent discussions, portals to demonstrate your own expertise and insights. 5) Digital Footprint: Invest time to strengthen your own LinkedIn profile
Activity
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Meet the sultans of marketing for the 4th edition of India International Brand Summit. Rajat Abbi Fela Chawngthu Raja Naeem Kanika Mittal Akansha…
Meet the sultans of marketing for the 4th edition of India International Brand Summit. Rajat Abbi Fela Chawngthu Raja Naeem Kanika Mittal Akansha…
Liked by Debolina Mukherjee
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It's tough being a middle-class salaried employee in India. Your salary is your only source of income and yet you have little control on how…
It's tough being a middle-class salaried employee in India. Your salary is your only source of income and yet you have little control on how…
Liked by Debolina Mukherjee
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I am pleased to announce that I have accepted the position at Tata Electronics to lead their Communications and Branding efforts. I am eagerly…
I am pleased to announce that I have accepted the position at Tata Electronics to lead their Communications and Branding efforts. I am eagerly…
Liked by Debolina Mukherjee
Experience & Education
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Schneider Electric
View Debolina’s full experience
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Languages
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English
Full professional proficiency
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Bengali
Native or bilingual proficiency
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Hindi
Native or bilingual proficiency
More activity by Debolina
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In this digital era, surfing online is like breathing. What do you do when you’re not digitally breathing? Well, I like to read. These book…
In this digital era, surfing online is like breathing. What do you do when you’re not digitally breathing? Well, I like to read. These book…
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A boy and a girl, in love, got married. Their parents, out of love, went all out to celebrate. The world took notice and started seeing India a…
A boy and a girl, in love, got married. Their parents, out of love, went all out to celebrate. The world took notice and started seeing India a…
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We have a new address! Our new workspace at MSLGROUP India Bengaluru will continue to reflect our vibrancy, culture, energy with more greenery…
We have a new address! Our new workspace at MSLGROUP India Bengaluru will continue to reflect our vibrancy, culture, energy with more greenery…
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Schneider Electric powers up retail footprint, aims for over 2000 pavilions by first half of 2025.
Schneider Electric powers up retail footprint, aims for over 2000 pavilions by first half of 2025.
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Schneider Electric's ambitious retail strategy of expanding the company’s retail footprint to over 2000 pavilions by the first half of 2025 supported…
Schneider Electric's ambitious retail strategy of expanding the company’s retail footprint to over 2000 pavilions by the first half of 2025 supported…
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Rajat Abbi, vice president—global marketing, greater India and chief marketing officer of Schneider Electric India advocates for marketing that…
Rajat Abbi, vice president—global marketing, greater India and chief marketing officer of Schneider Electric India advocates for marketing that…
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We recently hosted one of the largest congregations of #HomeBuilders and #Contractors in India to enable energy-efficient 'Homes of the Future'. At…
We recently hosted one of the largest congregations of #HomeBuilders and #Contractors in India to enable energy-efficient 'Homes of the Future'. At…
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🎉 Today marks a significant milestone for me - celebrating 5 incredible years with Commvault! 🎉 Reflecting on this journey fills me with…
🎉 Today marks a significant milestone for me - celebrating 5 incredible years with Commvault! 🎉 Reflecting on this journey fills me with…
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L&T Switchgear is now Lauritz Knudsen Electrical & Automation Kiran Phalak Rahul Waghmode Aakashdeep Diwate Shreyas Jadhav Mayuri Rathod…
L&T Switchgear is now Lauritz Knudsen Electrical & Automation Kiran Phalak Rahul Waghmode Aakashdeep Diwate Shreyas Jadhav Mayuri Rathod…
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We’re thrilled to announce our transition of L&T Switchgear Business to Lauritz Knudsen Electrical & Automation. Our name has changed, but our…
We’re thrilled to announce our transition of L&T Switchgear Business to Lauritz Knudsen Electrical & Automation. Our name has changed, but our…
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Happy to have been a part of the #CII Conference on Railways Excellence in Delhi today! Engaging in insightful discussions with industry experts…
Happy to have been a part of the #CII Conference on Railways Excellence in Delhi today! Engaging in insightful discussions with industry experts…
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🚀 Celebrating the Launch of WISER and Miluz Lara at Build Con 2024! 🌟 I had the privilege of engaging with over 100 builders and contractors at…
🚀 Celebrating the Launch of WISER and Miluz Lara at Build Con 2024! 🌟 I had the privilege of engaging with over 100 builders and contractors at…
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In continuation of our award-winning streak, thrilled to share that the ‘Decemmmber’ consumer campaign we led for Licious recently won Gold at the…
In continuation of our award-winning streak, thrilled to share that the ‘Decemmmber’ consumer campaign we led for Licious recently won Gold at the…
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