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Sabhareesh Muralidaran
Q-Commerce overtaking traditional e-commerce? Currently we are seeing a big boom in terms of the different SKUs being sold in Quick commerce apps like Zepto, Blinkit, etc. - Atomberg Technologies 's fans - Sony's PS5 - Samosa, Chai and what not - Digital Gold from Jar! Zepto is in talks to raise $300m for its broader ecommerce play. While Swiggy is preparing to file for an IPO this year, incumbent Flipkart is readying its entry into quick commerce. Zomato has invested $240 million in Blinkit over the last one year. Taking a step back, the lines between quick commerce and traditional e commerce have started to become increasingly blurred with QCom pretty much catering to every needs! Also, multiple reports suggest that QCommerce can potentially become bigger than traditional e commerce in India! Case in point : According to Goldman Sachs, the valuation of Blinkit is greater than Zomato's core food delivery biz! Non-grocery boom in Q-Commerce: Categories including beauty, toys, health and electronics are witnessing robust sales growth on quick-commerce platforms overall. While the overall base for the new categories is still small, aggressive expansion by these players is starting to ensure a dominant presence for these categories. Plus AOV is higher which also comes with better margins, making it a win-win! Case in point: Zepto - 2x sales MoM in segments such as toys and electronics accessories - Beauty category expanded 3x QoQ - ~15% of Zepto’s $1.2bn annualised gross sales currently comes from non-grocery products (Source: Goldman Sachs) For several D2C quick commerce has become the fastest growth channel as well as the platform with highest customer engagement This is definitely a positive for the consumers and the Q-Commerce players, but is everything on the up and up? As the demand for space on quick-commerce platforms skyrockets, niche D2C cos in segments like FMCG, beauty and personal care, and health and fitness are agreeing to pay a 30-45% commission on sales, besides shelling out on advertising and discounting on these Q-Com platforms. On top of the commissions, brands are also regularly spending around 20% of their total sales on ads on the platforms, and discounting their products by about 20-25% (totaling 60-70% revenue!). This is in stark contrast to the 10-20% commission that large FMCG cos pay these platforms reflecting the intense competition for visibility. The brand's scale and comparison with competitors are crucial considerations when it comes to new listings. On the positive side, smaller D2C brands have seen 40-60% total revenue coming from Q-Commerce compared to ~10-20% from traditional ecommerce, which is surprising! Essentially, Q-com currently has a BIIIG Bargaining power against new D2C brands and can essentially make or break their businesses! Is this sustainable on the long run? #ecommerce #quickcommerce #india #zepto #businessmodel #d2c #startups #LIPostingChallenge
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Dr. Kushal Sanghvi
THE LARGEST FUND RAISE OF 2024 IS HERE $665 M raised in the latest round of #venturecapital valuing the #ecommerce company at $3.6 B This one’s the largest fundraisers this year abd clearly signaling the spiralling growth of #quickcommerce in the country and thd changing consumer preferences in terms of his regularly grocery needs Big shout out to Aadit Palicha and Kaivalya V. These two young guns are creating history in the country with Zepto What’s interesting is that the venture partners like Nexus Venture Partners who had been part of the Series A and now this latest massive round also reinforces the point that the investors who believe in a product #startup continue to invest in the same while it’s the Founder’s vision who they really support We can only see more competitive offers for consumers be it from Blinkit Swiggy and bigbasket.com https://lnkd.in/dZAeBFSd
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Hrishikesh Thite
Who exactly is losing market share in the hotly contest grocery commerce? I thought it must be the now-not-so modern retail, but I'm not so sure. Zepto raised $665 Mn at a valuation of $3.6 Bn, and is in talks to raise $250 Mn more. And their cofounder and CEO Aadit Palicha recently commented that they can beat DMart - Avenue Supermarts Ltd on GMV in the next 12-18 months. Swiggy Instamart also is growing, and Blinkit is likely to be more valuable than their owner Zomato itself - so they are all doing well, even if Dunzo isn't. Sure, no idea what JioMart Digital is doing, but deep pockets. Same with Tata Digital and their weird assortment forced to converge on Neu. bigbasket.com is trying to unlearn and relearn, and it just might. And Flipkart Grocery and Amazon Fresh are also upping their game - launching faster deliveries, discounts, improved fill rates, and selection. So I wonder if it is the modern-trade players? The likes of More Retail Private Limited, Spencer's Retail, STAR BAZAR, and SPAR Retail that are suffering? The nearest Spencer's to me is definitely a sore sight, now reduced to a shell of it's former glory - I think they aren't even replenishing inventory now. And we all know what happened to Big Bazaar - Future Retail. But Dmart itself isn't doing half bad - with pareto presence in just 23 cities, and no presence in UP (except NCR), Bihar, and West Bengal, they have considerable headroom, still. And they haven't yet quite solved for ecommerce, so while The Ken says that they are lost, they may find their way, eventually? I also don't think that the real consumption is growing, if at all, it may even shrink with the K-growth. Thus, some one _is_ losing share. And if it is not modern trade, then is it the regional chains? The single kiranas? The corner-store? The hand-cart? I'm not entirely sure because this data is hard to organize, and get. Would you know? Image created by AI in Microsoft Bing Copilot.
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Pratik Chandak
I recently noticed a full page ad by Amul (image in comment) showcasing all it's high protein products. Amul is ahead of the game in catching a trend in it's early stages. India is a protein deficient country where we- - Consume <80% of the daily requirement of protein - Are not aware about the importance of protein - Are not aware of the foods that are rich in protein - Believe in numerious myths about protein consumption This has large ramifications in our country that leads to stunted growth in kids, poor health especially amongst the elderly and it also limits the development of more world class athletes and sportsmen. India has had a green revolution and a white revolution earlier, is it now time for a protein revolution? With it's full page ad, Amul clearly thinks so. https://lnkd.in/gu5892VC #nutrition #india #malnourishment #protein #Indianfood #supplements
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Dr. Karishma Shah
Pronto Consult under its offering Pronto Insight Evaluator did a study for Probiotics amongst HCPs, Consumers, Retailers across India to understand the relevance of Probiotics along with the Brands they buy and perception of various brands in the category - prescription & OTC. We tried to understand 1. How frequently do you recommend probiotics to your patients? 2. How important do you consider probiotics in maintaining gut health? 3.How do you assess the quality and efficacy of probiotic products? 4.Where do consumers often purchase probiotic products? 5.What kind of consumers take probiotics regularly as part of their health regimen? 6. Purchase Pattern of Probiotics Write to us for the report and add value to the Brand Health Out of the Bills, we studied, we could see an average of 30%+ buying a probiotic. A consumer said "Nothing beats a refreshing probiotic drink after a workout. It's like a health kick in a bottle!" #probiotics #guthealth #consumerstudy #marketassessment #indianpharma #data #insights #marketing #prontoconsult #marketdata #perception #PIE #consumer #health #indianpharmaceutical #india #uaehealthcare Dr Hari Natarajan Dr. Karishma Shah #purchasepattern #evaluation #marketstudy
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Shubham Bansal
3 problems with Indian Influencers paying for the red carpet at Cannes. 1. Envy because we feel - resentment towards the success we have not yet achieved. 2. Anger towards - ourselves for not showing up daily like others did. 3. Grief because we know - we have lost the opportunities provided I used to feel the same when I was 28-29, and some founder got Forbes30U30. I have accepted it (final stage of grief) And learned that, I should never look down upon anyone who got these awards, even if they are paid/purchased. Because deep down I know, I would be happy getting the same.
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Neha Lodaya
After Singapore based fintech startups ‘Pine Labs’ and ‘Phone pe’ redomiciled their holding companies back to India, the wealth management startup ‘Groww’ has also followed the momentum and on shored from USA back to India. This strategic move is flourishing due to India’s vision to become the world’s third largest economy in GDP terms by 2030 fueled by the huge opportunities the Indian markets are offering (IPOs). The key step in the process is to find a right structure which is regulatory and tax compliant. Majorly, companies look at two routes to achieve a Reverse flip- a) Cross border inbound merger route: wherein vide a Scheme of Arrangement, the overseas entity merges with an Indian entity and the operations are subsumed by the Indian entity post-merger, or b) Share Swap route: wherein the foreign shareholders swap their shares held in the foreign entity with the shares of the Indian entity. Under a cross border merger route: 👉 Prior approval of the NCLT is required which makes it a long-drawn process (say about 6 – 8 months). 👉 Inbound mergers are exempt from capital gains tax in India (subject to certain conditions). 👉 A separate evaluation of the tax and regulatory requirements of the overseas jurisdiction is also to be done. 👉 Adherence to Cross border regulations issued by the RBI. Under the share swap route:, 👉 Simple and easy to execute by entering into a share swap agreement, making the timeline highly effective. 👉 Shareholders would be subject to tax on the excess of fair value of the shares of the Indian company over the cost of shares held in the foreign company. 👉 To evaluate treaty exemptions under the applicable tax treaty, for example, for investors from the Netherlands or Singapore (if the shares of foreign entity were acquired prior to March 31, 2017). 👉 Indirect transfer tax provisions will have to be evaluated on extinguishment of shares of the shareholders of the foreign company if it derives substantial value from Indian assets. 👉 An indemnity clause in the shareholders’ agreement can also be plugged in to say that the company would have to bear the outlay of tax cost levied on the Investors due to redomiciliation. For the Indian entity, one may also have to evaluate the impact on the brought forward tax losses i.e., whether it would be permitted to be carried forward or lapse on account of such restructuring due to change in shareholding. Hence, it is imperative to effectively time and structure the reverse flip. #Redomiciliation #Reverseflip #CrossBorderMerger #ShareSwaps #CapitalGains #InternationalTax #FEMA #TaxTreaty #UQAdvisors Upper Quartile Advisors https://lnkd.in/dDYKdWnV
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Himanshu Srivastava
Zepto Rockets to $3.6 Billion Valuation, Plans to Double its Presence! Zepto has done a fresh $665 million funding round at a valuation of $3.6 billion – a 2.6x increase in just nine months! It has now expanded beyond groceries to deliver everything from apparel to toys, becoming a major player in the quick commerce space alongside giants like Zomato's Blinkit and Swiggy's Instamart. The Secret Sauce? - Hypergrowth & Profitability Zepto boasts impressive growth metrics. They project over $1 billion in Gross Merchandise Value (GMV) by March 2025, with 75% of their warehouses already operating profitably! This rapid profitability allows them to reinvest in expansion, further fueling their growth. - Scaling Up for the Future With ambitious plans to double their warehouse network to 700 by March 2025, Zepto is positioning itself for dominance in the quick commerce market. They're reinvesting capital from established stores to fund this aggressive expansion. IPO on the Horizon? Zepto's co-founder, Aadit Palicha, hinted at a potential public offering soon, stating they'll "be ready to go public relatively soon" if their momentum continues. Is Zepto on the right track? #quickcommerce #zepto #blinkit #instamart #ecommerce
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Arindam Paul
Today we see many digital first consumer brands who are doing around 50-100 cr annually. Invariably the question at that stage that grips both founders and VCs is that will this brand hit a growth ceiling soon? New investors coming in starts thinking if current growth based on strong brand/product fundamentals? If you want to look at marketing metrics beyond LTV/CAC to answer these questions, I have made a list of 10 easy to access metrics. One of the metric mentioned is Price Increase Absorption History This tells the brand’s pricing power. Strong products/brands often have lower price elasticity. Price increases slightly higher than inflation don’t impact sales volumes for strong brands For this, Plot the weekly conversion rate data post every price increase. If the conversion rates get back to old levels within few weeks of a price increases, it highlights excellent brand and product strength which will translate to pricing power and better margins in future The rest of the 9 metrics are there in the full post. The post is in the first link. Word limit did not allow for the full post here. Do go through it and share what you think Put together, these 10 metrics gives a good idea of the brand’s - Product Price Market Fit - Digitally Influenced TG Market Size - Customer Love - Pricing Power - Scope of Future Growth by Increasing Brand Awareness - Marketing Execution Effectiveness These hard metrics will help founders and marketers track their fundamentals and to ensure they won’t be hitting a growth ceiling without seeing it coming
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Kshitiz Sanghi
Same Concept, Different Geographies → Similar Insights 🌍 Alex Canter founded Nextbite, raised over $150M, and built it into a virtual restaurant brand powerhouse. In 2021, we launched Voosh in India with a similar vision. Conversations with Alex have highlighted some key learnings: Common Learnings: Quality is King: Consistent and high-quality food is the cornerstone of success for any restaurant operator. Brands that prioritize quality will thrive, while others will fail. Thin Margins: Off-premise business margins are slim. To succeed, brands must focus on customer retention rather than unsustainable growth through inorganic reach. Repeat customers are essential for survival and growth. Every Dollar Counts: Many restaurants lose 3-5% of off-premise revenue to customer refunds. Super automation is crucial to minimize these losses. New Learnings: Smart Fundraising: Don't raise excessive funds, and choose the right investors. Alex raised over $120M from SoftBank in a 20-minute Zoom call with Masayoshi Son. Dress up: Always dress well (just look at Alex). As former restaurant operators, we understand what it takes to succeed. With these insights, we pivoted to focus on helping operators win in the off-premise game. Voosh automates growth for off-premise businesses, driving profitability. Today, with thousands of restaurant locations and zero churn, Voosh is a gift from operators to operators. 🙂 What are your learnings as an operator to win the off-premise game?👇 🍔🍟🍕🎙 David "Rev" Ciancio Shawn P. Walchef Akash Kapoor Mehdi Zarhloul Tyree Riggs 🥪 Deric Rosenbaum Anthony Mejia Adam Griffith, MBA Greg LaFauci Priyam Saraswat Chris Munz Roopansh Sharma Richa Khaitan Bilal 🚀 Chris Munz #RestaurantIndustry #Innovation #Sales #Automation #Voosh
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Lightspeed India
Ankit Jaipuria, Co-Founder at ZYOD, recently discussed with Mediabrief.com about their company's mission, innovation, and market impact. Recognising the inefficiencies in the traditional fashion supply chain, Jaipuria founded ZYOD to address challenges such as long production cycles and inventory losses. Some key takeaways: 1. ZYOD uses AI-driven design solutions and real-time ERP systems to enhance operational efficiency and transparency. 2. The company offers just-in-time manufacturing and flexible minimum order quantities (MOQs), reducing waste and environmental impact. 3. ZYOD collaborates with leading brands to help them improve efficiency and reduce lead times. 4. Their commitment to sustainability and ethical practices is evidenced by its SEDEX4 certification and use of eco-friendly materials. Discover more about how ZYOD disrupts the fashion manufacturing industry in the article: https://lnkd.in/eGn3sZsY
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Karan Lakhwani
PhonePe's Indus App Store has been making inroads in the Indian market. Do read this story from Inc42 Media and Suprita Anupam about how the competitive landscape in India is evolving, and if new app stores would have an impact on the dominance of the Google Play Store in India. Check out my observations and comments and share your views on whether Indus could become The Atmanirbhar App Store of India. Read the article here;
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Rob Vitan
5 Lessons & 2 Opportunities in Health Supplements - Emerging Markets. An insider's view from MuscleTech and Hydroxycut, backed by data. 1. Growing Health Awareness Consumers in emerging markets are becoming more health-conscious, driven by better access to information. This trend is evident in countries like India, Brazil, and China, to name a few, where we saw a double-digit increase in demand. 2. Rising Disposable Incomes As economies grow, so does the disposable income. According to Grand View Research, the global dietary supplements market is expected to reach USD 230.73 billion by 2027, with emerging markets playing a key role. CAGR at 9.1%. 3. Expanding Urbanization Urbanization is making health supplements more accessible. In our strategy at MuscleTech, targeting urban centers helped us achieve a 28% revenue increase across 20+ countries. Your distribution strategy and partnerships are critical. 4. Regulatory Support & Market Entry Governments are implementing supportive regulations as they recognize the increased demand. Navigating these landscapes in developing countries helped us to build trust and establish a strong market presence. These regulations often change. Stay informed as implementing product changes can be costly. 5. Digital Transformation & E-com Growth The rise of e-commerce and digital marketing has revolutionized the industry and continues to do so. At MuscleTech, I leveraged digital strategies to reach a diverse consumer base and drive significant online sales growth. Exploring various platforms that resonate regionally and locally will give you a lead also. - Opportunities - 1. Personalized Nutrition Trends There is a growing demand for personalized nutrition solutions in emerging markets. Consumers are seeking products tailored to their specific health needs and genetic profiles. According to a report by Research and Markets, the global personalized nutrition market is expected to grow at a CAGR of 16.1% from 2020 to 2027. 2. Sustainability & Clean Label Products Emerging market consumers increasingly want clean-label products that are sustainably sourced and ethically produced. A 2021 report by Innova Market Insights highlights that 60% of global consumers want to know the story behind the products they buy. Storytelling of your brand backed by data wins every time. * Addressing Product Fakes Product counterfeiting will persist in emerging markets. Implement measures to reassure customers about the authenticity of their purchases. There are solutions on the market, pick what works for you. Emerging markets are pivotal to the future of the health supplements industry. Companies that tap into these markets and understand local consumer behaviors will lead the industry. A "one-size-fits-all" approach will not work. Over to you - > What trends are you seeing, and how are you adapting? #healthsupplements #cpg #sales #marketing #innovation #management
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RISHI COREDE
D2C snacks brand Adukale secures INR 11 crore (approximately $1.3 million) in its pre-Series A funding, with Force Ventures leading the investment round. Aanya Ventures and angel investors including Subrata Mitra and Radhika Pandit also participated. The funds will primarily be allocated towards manufacturing, research and development, as well as expanding physical outlets, distribution networks, and enhancing brand visibility. Founded in 2009 by Nagaratna Ravindra, Malathi Sharma, and MS Ravindra, Adukale offers a wide range of namkeens, blended spices, and instant food items through its omnichannel approach, including more than 75 products and over 20 'Adukale Experience Stores' in Bengaluru and Mysore. In addition to its website, the brand sells products through various retail outlets and ecommerce platforms. According to Vinay Gopinath, Adukale's chief growth officer, this investment underscores the brand's growth potential and aims to strengthen its presence across channels. Karthik Bhat, founder of Force Ventures, highlights a shared vision of leading the traditional snacks category by 2025 and showcasing Karnataka's culinary heritage globally. The funding arrives amid heightened competition in the D2C snacking space, with emerging startups like TagZ Foods, Beyond Snacks, and Gladful targeting a rapidly growing Indian snacking market projected to reach INR 95,521 crore by 2032. This has attracted considerable interest from investors, with recent investments in players like Farmley and PatilKaki reflecting the sector's momentum. . . . . #post #reels #trading #forextrading #tradingnews #livenews #newslive #liverpoolnews #startiyapa #official #reelsviral #viralreels #news #newsong #newseason #newstyle #newsingle #sneakernews #newstart #breakingnews #newsupdate #newstore #newshopt
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Bold Care
Our co-founder and CEO Rajat Jadhav will throw light on India's growing sexual wellness space & also discuss Bold Care's remarkable journey as a digital-first sexual health brand. Don't miss his session at the ET Brand World Summit, where he will reveal his biggest learnings, insights and experiences as an entrepreneur. #ETBWS #BoldCare #BrandWorldSummit #IndustryInsights
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Niranjan Kumar
"Brand is bigger than Revenue for us. We will not take short term bets for sales which are not in line with the brand's vision." said a founder who built 1000 Cr sales FMCG brand in less than a decade. Ecommerce is a powerful tool to scale up the brands at a rapid pace. These growths often come up through very high performance marketing and/ or discounts. Now profitability pressure is pushing brands to work in a conventional way i.e. sustainable or profitable scaling. #ecommerce #branding #performancemarketing #brandmarketing #d2c
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Arindam Paul
While scaling offline distribution in GT/MT, founders should never forget the interdependence of demand and supply A brand irrespective of how good it is, won’t sell if consumers don’t find it at their preferred point of purchase And irrespective of how strong its distribution is and how widely available it is, consumers won’t buy it if the product- price-brand proposition isn’t strong enough It takes both demand and supply to fire at the same time to achieve sales There are 2 problems that can happen if brands aren’t able to maintain the balance and why sales don’t scale up a) Poor Distribution : While the product proposition is strong and the brand creates demand, but the product wasn’t available and visible in places where consumers were buying the category. This renders marketing spends useless. Distribution and visibility problems will have to be solved by sales and trade marketing teams b) Poor Demand/Pull: This is the more common and bigger problem for new brands. The products are available and visible in stores, but the product price brand proposition isn’t great (could be lack of PPCMF or brand awareness problem ) and offtakes are low. This triggers a vicious cycle. Retailers hate slow moving items with poor stock turnover. So brands that don’t sell much lose shelf space and even gets delisted from the shop. In this sales, field sales team can’t do much to influence or increase numbers. Demand problems have to be solved by product and brand marketing teams So, any brand looking to scale offline in General Trade or Modern Trade have to balance supply and demand and ensure both grow in tandem. Second chances also don’t come easy here And that is what makes it very difficult. The consumer tech equivalent of this is the difficulty in scaling 2 sided marketplaces
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Shubbam Sharrma
🌟 Lyskraft : Carving a Niche in the Omnichannel Fashion Frontier ? 🌟 In a world where retail giants like Tata and Reliance are continuously expanding their horizons, Lyskraft India Pvt Ltd stands poised to carve its own niche in the omnichannel fashion domain. With a groundbreaking $26 million seed funding round led by Peak XV Partners and support from global investors like Prosus Group, Sofina, and DST Global, Lyskraft is not just entering the market but setting the stage for a retail transformation. 🌐 Understanding the Landscape While major conglomerates like #Tata and #Reliance have made significant inroads into fashion and luxury through platforms like #TataCliq, Tata Cliq Luxury, and #JioLuxe, their approach predominantly revolves around integrating existing brands within a loyalty-driven ecosystem. Reliance's Tira offers a fresh slate, yet its journey is still in its nascent stages. ✨ Lyskraft's Differentiator Lyskraft distinguishes itself by embracing the omnichannel model from the outset, integrating premium online and physical retail experiences that cater specifically to evolving consumer expectations. Our strategy leverages the learnings from global benchmarks set by Ulta Beauty, SEPHORA and Nike, adapting them to suit the unique fabric of Indian retail. 🚀 Strategic Challenges and Vision Navigating the competitive landscape involves overcoming substantial challenges: 🔗 Building Dual Channels: Establishing both online and physical retail platforms simultaneously is ambitious, especially in a market where premium and luxury lines are still blurring and evolving. 📊 Data-Driven Consumer Insights: Starting without historical consumer behavior data demands innovative approaches to engage and understand our target audience swiftly. 🏆 Leadership with Proven Legacy Guided by industry veterans Mohit Gupta and Mukesh Bansal, Lyskraft aims to leverage their deep insights from their stints at Zomato & Myntra Fashion. Their expertise is crucial as we build a platform that not only meets current market needs but also anticipates future trends. 🛣️ The Road Ahead With strategic investments and endorsements from visionary leaders like Deep Kalra of Makemytrip and Deepinder Goyal of Zomato, Lyskraft is envisioned as a trailblazer in the retail space, aiming to redefine how fashion is consumed. We are here not just to participate but to lead the charge in the omnichannel revolution, setting a new standard in the premium segment of the market. Join us on this exciting journey as we stitch a new future in fashion and lifestyle retail, one thread at a time🌍 #Lyskraft #FashionTech #OmnichannelRetail #Innovation #RetailInnovation #DigitalTransformation #LuxuryFashion #SustainableFashion #RetailTech #Ecommerce #BusinessStrategy #FashionIndustry #Entrepreneurship https://lnkd.in/d7u4rxsg
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Rakesh Raghuvanshi
The Hyperlocal Discovery2Delivery model is crucial for Consumer Packaged Goods (CPG) and electronics companies to maximize the benefits of their current distribution setup. The main challenge lies not in technology, but in the mindset of the brand owners. Small retailers are open to stocking and selling the right products, and they are willing to replace dark stores to deliver similar turnaround times. We have been advocating for this for a long time through our Dynamic Engagement commerce, which is a quick commerce Plug and Play tool. Traditional brands can significantly transform the game with this tool, while Direct-to-Consumer (D2C) firms listed on quick-commerce platforms have seen the benefits but at an oversized cost. Read more at: https://lnkd.in/d-yZbkKt Read more at: https://lnkd.in/d-yZbkKt
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