National Waffle Day Delight: A Lesson in Modern Social Media Marketing:
On July 19th, I celebrated National Waffle Day for the first time, thanks to a trending #Instagram reel from The Belgian Waffle Co. The advertisement offered any waffle for just Rs 100, prompting me to do some quick research on #Zomato, where I discovered that their regular prices range from Rs 100-200.
Curious and excited, I headed to the nearest Belgian Waffle outlet around 6 PM, only to find a long line of #GenZ and middle-aged enthusiasts.
After a 40-minute wait, I placed my order for #KitKat and Blueberry Cheesecake #waffles, only to realize it would take another 2 hours to receive my order. My bill number was 279, and they were currently serving number 225.During my wait, I observed the queue growing longer. To pass the time, I roamed nearby stores and returned at 9:30 PM to collect my order. The enthusiasm of the crowd amazed me as the line had only grown.I estimate that a typical day at this outlet might see around 100 orders, but on this promotional day, they likely handled 500-600.
Customers were also engaging with a barcode game for discounts on their next order, adding to the brand's customer retention strategy. Many, like me, were first-time visitors.These modern marketing trends—offering significant discounts, engaging customers with games, and creating brand awareness—are highly effective.
They draw in new customers, provide an opportunity to taste the product at a #discounted rate, and encourage repeat visits if the experience is enjoyable. Big brands like #Zomato and #Zepto employ similar strategies like plus membership at Rs 30 and giveaways free gifts with great success.
As a consumer keen on understanding current trends, I find these marketing tactics fascinating. Not only did I enjoy the waffles, but I also gained insight into effective customer engagement strategies.
#Marketing #CustomerExperience #Genz #Instagram #Reel #Socialmedia #BrandAwareness #ConsumerTrends #NationalWaffleDay #BelgianWaffleCo
