Spear Growth

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How does generating an additional pipeline of $100,000 in 6 months sound? Nope, we aren’t pulling a quick one on you… promise! Well if it sounds interesting, we bet you’ll enjoy listening to our very own B2B SaaS Growth Podcast - TLDR. Our aim is to help our listeners add an additional $100,000 to their pipeline by May 2024. And to achieve this, we’re bringing in the top 1% marketers to Spear Growth's TLDR Podcast where they tell us that one tactic that changed everything. Tune into our very first episode where Ishaan Shakunt, our founder, talks to Riley Timmins, Director of Marketing at Cacheflow, about how they generated about $65K in pipeline last quarter. [Link to episode in the comments]

🚀 Closing Deals in 2024: The Unseen Power of Your Win Rate 🚀 As you set new targets for 2024, you’ll be reflecting on and celebrating your 2023 wins. But are you learning those lessons from all the promising deals that collapsed in 2023? To maximize your sales win rate, you have two levers at your disposal: 🎯 Lever 1: Boost the pipeline. 🌟 Lever 2: Supercharge your win rate. If you do everything you can to boost your pipeline but pay no mind to your win-loss rate, you might still be left with a bottleneck in your pipeline - a bottleneck that could cost you tens of thousands of dollars! To do this well, you’d need a complete win-loss analysis to get clarity and starting points. Here’s what a win-loss analysis process could look like: 1️⃣ Perform a deep dive to get to the heart of problems for better quality leads and more wins. 2️⃣ Implement strategic ownership by letting customer-facing teams lead this effort as marketers turn their costs into profits. 3️⃣ Navigate the Win-Loss Maturity Curve by using your CRM data. 4️⃣ Identify, guide, interview, connect, analyze, and report for real change and a potential 30% profit boost. We get it, it’s easier said than done. That is why our latest blog, inspired by the guru of deal closures, Nate Bagley ✏️, will give you an inside look into a foolproof framework to up your win-rate game. No more guesswork, just results. Use the link in the comments to read, learn, and share with your team, and invite them to conduct your win-loss analysis. 👇

Join us as we congratulate 🌶️ Navin Israni, our SEO & Content Strategist, for completing a year with us. 🎉 He's a significant member of our team, and truly, one of the most unique personalities at Spear Growth 🙂 Always enthusiastic, he's usually up for anything new and challenging. Super passionate about SEO, Navin has the mettle to take things all the way. When he picks something up, he owns it in the true sense of the word! Often coming up with fresh ideas, he has a keen attention to detail which shows in how well everything he does is executed. He always wants to do the right thing, and doesn't shy away from speaking his mind (don't test him! 😀). An avid tennis lover, Navin is where our team's passion resides. Here's to another year of growth, learning, and success with him. Cheers! 🥂

Sales and marketing always blame each other. You know the usual: “These are junk leads” and “no, we generated warm leads” feud. But everyone ignores the real culprit: the lack of a fully integrated CRM. Without this,  👉 you lose out on good leads and 👉 waste the SDRs’ time on the unqualified ones. To understand where you are going wrong,  zoom out and debug your current process. Here's a breakdown of the typical workflow: 👉 The marketing team places lead capture forms on your website. 👉 The sales team manually tracks and evaluates these leads. 👉 The process of researching leads' LinkedIn profiles, company details, and revenue takes weeks. When the Sales team finally reaches out to the leads, they find out that a competitor has already closed them. ⁉️ Can you guess where the problem lies? 👉 Your lead capture forms may not integrate effectively with your CRM system. 👉 Many leads may abandon the form-filling process halfway. 👉 The time to first contact for leads is unreasonably long. ⁉️ What happens when a funnel breaks like this? 👉 You miss good leads 👉 Your CAC increases steeply 👉 You waste expensive resources 👉 Leads either lose interest or go to competitors. 👉 You miss out on potential revenue 🏗️ How can you repair the funnel to attract and nurture high-quality leads? 👉 Create a lead capture form with fewer than five questions to minimize drop-offs. 👉 Use a qualifying question, e.g., "What is your marketing budget?" 👉 Allow leads to choose a convenient time slot for follow-up. 👉 Route the leads to the sales rep based on region or expertise, i.e., personalize your lead-to-sales mapping process.  📈 And once you get the lead, use these best practices to make your demo call a success: 👉 Allow leads to explore the product before the call. 👉They’ll have questions that you can answer in the call. 👉 You’re not starting from 1 but 5 instead. 👉 Send an automated demo before the call. 👉 On the demo call, ask them about their pain points and tailor your pitch accordingly. Even with an integrated CRM, the war between sales and marketing is never-ending. While sales and marketing fight, good quality leads get kicked out. At Spear Growth, we’ve been using TrackApp to solve this problem. Check out the full session with Sudhama Bhatia of thetrackapp in the comments. #b2b #SaaS  #marketing #agency

Do most teams resist change? 🤔 Or do they harness it? We had Servo, B2B SaaS's own #viratkohli 🏏 in team building, take us through "Handling Resistance to Executional Rigour". Key takeaways: 1. Resistance? It's natural. As #robinsharma says "Change is hard at first, messy in the middle, and gorgeous at the end." 2. Leading with context is gold: - Define 'X' - The "why" behind 'X' - The organisational gain from 'X' - And crucially, how 'X' elevates each individual. Sometimes, even this fails. What do you do then? Here's how... P.S. There is something that we follow at Spear Growth, here's Ishaan spilling the beans on some of our secrets. #saas #b2b #teambuilding

Is your team just a team, Or a winning team? How are top leaders of the world constantly producing the best outcome? While every manager can build a good team, A winning team will: 1. Show up 2. Trust the process  3. Nail down the basics 4. Sleep, rinse and repeat We call this #ExecutionalRigour A crucial element in achieving success with precision and accuracy We had Servo, a master at creating winning teams at multiple B2B SaaS organisations help us understand more. Here's a sneak peek. (Link to full video in the comments)  #b2b #saas #winningteams

Infosys attributes its forward momentum to one mantra: Executional Rigour In a 2018, article to Business Standard they stress on this very fact (https://bit.ly/3L92adX) But what is it? How can teams, ICs, and managers in B2B #SaaS put it in practice? In today's business world, the edge often lies in executional rigour—a culture that: 1. Empowers teams to consistently deliver exceptional results. 2. To turn plans into actions  3. And actions into achievements through discipline and precision. The benefits are beyond achieving goals and objectives. Join Servo and Ishaan as they try to put some perspective into this fundamental yet vital subject. Servo is a leader in the B2B SaaS space and has helped scale unicorns like HighRadius and other #fintechs He’s currently leading #strategy and #operations at Hevo Data as they set to be the next big thing in Indian SaaS #b2b #b2bmarketing

You can write to your audience. But they probably won't reply. Everybody writes a personalised message these days. How is your message more valuable than others'? 🤔 Are you speaking the right words to them? How are you capturing their interest? How are you continuing the conversation? In this 3 min video, Vineeth shares how he crafts his connection requests.

Let’s be candid. Everyone in B2B SaaS raves about LinkedIn's potential as a community builder. But when the chips are down, how many can confidently say they've cracked its code to elicit warm, positive responses from prospects? 🤔 It's tempting to jump into the LinkedIn outbound bandwagon with a minimalistic stack, doing most tasks manually. But where most falter is in delivering that personal touch. Because, in the vast sea of LinkedIn messaging, it’s not about how loudly you can shout, but about speaking the right words to the right ears. Sounds challenging? Don't fret. Join Ishaan and Vineeth as they dissect the dynamics of LinkedIn outbound for both marketing and sales teams. Together, they'll unearth the nuances of curating standout messages that resonate, ensuring that the outreach isn't just another notification, but a call to meaningful interaction. Vineeth, founder of LeadLabs App, has his fingers on the pulse of B2B dynamics, assisting top-tier companies in maximizing their LinkedIn potential. Make LinkedIn work for you, not the other way around. #b2bmarketing #saas