We are thrilled to announce the return of Alok Varman as our new ๐๐๐๐ ๐จ๐ ๐๐ฎ๐ฉ๐ฉ๐ฅ๐ฒ ๐๐ก๐๐ข๐ง! With an impressive 23+ years in strategic business management, supply chain, and customer experience across retail and e-commerce, Alok is set to elevate our customer experience and fortify our market position. Alok has previously played a crucial role in Pepperfry's growth, developing our logistics and warehouses, and spearheading the expansion of our omnichannel experience stores. We are confident that under Alokโs leadership, we will continue to deliver top-quality furniture and home goods to our valued customers. Welcome back, Alok! #NewBeginnings #Leadership #Pepperfry #TeamPepperfry #SupplyChain #CustomerExperience
Pepperfry
Internet Marketplace Platforms
Mumbai, Maharashtra 183,062 followers
Changing your world since 2011, one sofa at a time.
About us
Ambareesh Murty and Ashish Shah embarked on a journey called Pepperfry in 2011 without a precedent or a template to follow, armed only with a mission to spark a feeling called home across the world. They imagined a supercharged lovechild between technology and homely comfort to help them achieve exactly this. 11 years later with a dominant online presence and over 200 offline studios, Pepperfry has blurred the lines between online and offline. Warm and fuzzy feelings aside - Pepperfry is a pioneer with a penchant for taking on difficult problems. Whether it's designing a sofa that can survive a nuclear apocalypse or creating a lamp that doubles as a margarita maker or creating India's biggest big-box logistic network covering over 500+ cities, we've always tried to push the boundaries of what's possible. We've long embraced and injected our eclectic tastes and quirky personality into everything we do. Fun fact: Our 200 'offline studios' don't actually sell anything, yet they contribute to 50% of the business. And when we're not MacGyver-ing the furniture world, we're looking to use technology to change the way our discerning customers shop for their homes, be it through reimagining the overall UX on how our discerning consumers buy for their homes or leveraging AR / VR to help them visualize products before buying or just using ML / Deep tech to build efficiencies in our internal processes.
- Website
-
http://www.pepperfry.com
External link for Pepperfry
- Industry
- Internet Marketplace Platforms
- Company size
- 501-1,000 employees
- Headquarters
- Mumbai, Maharashtra
- Type
- Privately Held
- Founded
- 2012
- Specialties
- Furniture, Home Decor, Omnichannel, Big Box Supply Chain, D2C Brands, and Commercial Design & Build Services
Locations
-
Primary
Get directions
Mumbai, Maharashtra 400079, IN
Employees at Pepperfry
Updates
-
๐๐๐ฉ๐ฉ๐๐ซ๐๐ซ๐ฒ ๐ข๐ฌ ๐๐ฑ๐ฉ๐๐ง๐๐ข๐ง๐ ! Are you ready to embark on a journey with India's leading furniture and home decor destination? Pepperfry is expanding its reach and we're looking for passionate individuals to join us as franchise partners! ๐๐ก๐ฒ ๐๐๐ซ๐ญ๐ง๐๐ซ ๐ฐ๐ข๐ญ๐ก ๐๐๐ฉ๐ฉ๐๐ซ๐๐ซ๐ฒ? - ๐๐ซ๐ฎ๐ฌ๐ญ๐๐ ๐๐ซ๐๐ง๐: Join a household name known for quality and trendy designs Proven Success: Benefit from a business model that delivers results. - ๐๐จ๐ฆ๐ฉ๐ซ๐๐ก๐๐ง๐ฌ๐ข๐ฏ๐ ๐๐ฎ๐ฉ๐ฉ๐จ๐ซ๐ญ: From setup to operations, we're with you every step of the way. - ๐๐ซ๐จ๐ฐ๐ข๐ง๐ ๐๐๐ซ๐ค๐๐ญ: Tap into the booming furniture and home decor industry. ๐๐จ๐ข๐ง ๐ฎ๐ฌ ๐ข๐ง ๐ญ๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐ข๐ง๐ ๐ญ๐ก๐ ๐ฐ๐๐ฒ ๐๐ง๐๐ข๐ ๐ฌ๐ก๐จ๐ฉ๐ฌ ๐๐จ๐ซ ๐๐ฎ๐ซ๐ง๐ข๐ญ๐ฎ๐ซ๐ ๐๐ง๐ ๐ก๐จ๐ฆ๐ ๐๐๐๐จ๐ซ! For more information, visit our website (https://lnkd.in/gnu_bUuE) or contact us today. Hussaine Kesury Naveen Abhishek #Pepperfry #HappyFurnitureToYou #FranchiseOpportunity #Furniture #HomeDecor
-
๐ ๐ซ๐๐ง๐๐ก๐ข๐ฌ๐ ๐ ๐ฎ๐ง๐๐๐ฆ๐๐ง๐ญ๐๐ฅ๐ฌ: ๐๐ง๐ฌ๐ข๐ ๐ก๐ญ๐ฌ ๐๐ซ๐จ๐ฆ Pepperfry'๐ฌ ๐๐๐๐ ๐จ๐ ๐๐๐ญ๐ข๐ฏ๐๐ญ๐ข๐จ๐ง๐ฌ Our Head of Activations Naveen Abhishek shares his valuable insights on what it takes to build an exemplary franchise model. With 150+ studios across India, Pepperfry knows the importance of getting this formula right. Inspired to become a franchise partner? Pepperfry is expanding! Visit our website (https://lnkd.in/gnu_bUuE) or contact us today. #Franchise #entrepreneurship #businessgrowth #Pepperfry #HappyFurnitureToYou
What Makes an Exemplary Franchise Model ? As the Head of Activations at Pepperfry, I've had a front-row seat to the incredible growth we've achieved through our franchise model. Expanding an offline presence is a big decision for any brand, especially in a dynamic country like India, and getting the franchise formula right is crucial if you're looking to expand at scale. Over the years, while creating a robust network of over 150+ offline stores (also known as our experiential studios) in 90+ cities, we have learnt some important lessons on building a successful franchise model: - Strong Brand Foundation: A recognizable brand with a clear value proposition is essential. Customers need to understand why they'd choose your franchise over competitors. - Rigorous Partner Selection: Don't just look for investors. Seek out passionate entrepreneurs who align with your brand values and have a strong business acumen. - Location Identification: The right location is key to a successful store. Conduct thorough market research to identify high-potential areas and help franchisees choose locations that optimize foot traffic, visibility, and accessibility. - Comprehensive Training & Support: Set your franchisees up for success with thorough training, ongoing operational support, and marketing guidance. A one time support won't translate into a long-term relationship. For instance, we at Pepperfry provide end to end support to our franchise partners right from setup to operations, order fulfillment and management across 500+ cities and even staff training & customer support. - Win-Win Economics: The financial model needs to be profitable for both the franchisor and the franchisee. Transparency and fair terms are key. Successful franchise models usually stem from low investments and low / zero inventory risks. - Continuous Innovation: The market evolves, and so should your model. Stay open to feedback, adapt your strategies, and keep innovating to stay ahead. At Pepperfry, our franchisees are true partners. We've learned that open communication, a collaborative spirit, and a shared passion for great customer experiences are the bedrock of a thriving franchise network. If you're a brand considering franchise expansion, I'd love to connect and share more insights. Feel free to reach out! And if you're an entrepreneur looking to invest in an incredible brand, we at Pepperfry are looking at expanding our offline footprint and joining hands with more partners who share our vision of transforming the way India shops for furniture and home decor!
-
๐ Transforming Marketing with Technology! ๐ Our VP & Head of Marketing Mahip Dwivedi โ๏ธ shares a must-read post on the evolving Martech landscape. Dive into this insightful piece to uncover: โจ What is a Marketing Tech Stack? ๐ ๏ธ How to Build an Effective Martech Stack ๐ฎ The Role of Martech in 2024 โ๏ธ Overcoming Challenges in Deploying Martech in Your Organization ๐ค Build vs. Buy: Whatโs Right for You? Get ahead of the curve and learn how businesses can harness the power of marketing technology to create exceptional customer experiences. ๐ #Pepperfry #Martech #MarketingTechnology #MarketingTrends2024
The marketing landscape is evolving at a breakneck pace. To stay competitive, businesses need to leverage the right tools and technologies such as a robust marketing technology stack, or Martech stack. # What is a Martech Stack? Think of your martech stack as your marketing toolkit. It's a collection of technologies that help you: - Reach your target audience - Engage with customers effectively - Analyze and optimize your marketing efforts # Building Your Stack: Key Considerations - Define Your Goals: What do you want to achieve with your marketing? More leads? Better customer retention? - Assess Your Needs: Identify the gaps/pain points in your current processes. Do you need better analytics? More personalized communication? - Research Tools: Find tools that fit your needs. Consider usability, integration capabilities, and scalability. - Prioritize Integration: Ensure the tools you choose can seamlessly integrate. A disjointed stack can lead to inefficiencies. - Test & Iterate: The martech landscape is vast. Select tools that align with your goals, budget, and team's expertise. Implement tools on a trial basis where possible, gather feedback, and adjust your stack accordingly. # The Role of Martech in 2024 In 2024, a well-structured martech stack is non-negotiable. It enables you to: - Personalize at Scale: Deliver tailored experiences to your audience. - Measure and Optimize: Track your campaigns' performance and make data-driven decisions. - Stay Agile: Adapt quickly to changing market trends and customer behaviours. - Facilitates omnichannel marketing, ensuring a consistent brand message across all platforms. # Challenges of Martech! - Integration: Ensuring different tools work seamlessly together. - Complexity: Navigating the vast array of options and features. - Skill Gaps: Finding talent with the right expertise. - Cost: Balancing the cost of tools with their ROI is always a challenge. - Build vs. Buy: Sometimes, it makes sense to build custom solutions. Other times, off-the-shelf tools are more practical. The key is to find the right balance based on your unique needs and resources. A well-planned martech stack is your competitive advantage in 2024. It empowers you to deliver exceptional customer experiences and drive business growth. What are your biggest martech challenges? How is your organization leveraging these tools? Share your insights in the comments below! #Martech #MarketingTechnology #MarketingStrategy #MarketingTrends2024
-
-
We are hiring! We're seeking a motivated and results-driven individual to join our team as a (Assistant) Manager - Assisted Buying. In this role, you'll drive daily business operations, optimize lead management, improve conversion rates, and enhance GMV and AOV through strategic upselling and cross-selling. You'll also collaborate with cross-functional teams to develop impactful campaigns, analyze data for growth opportunities, and stay ahead of market trends. Job Location - #Mumbai If you're ready to make a significant impact and grow with us, apply now! Send your resume to careers@pepperfry.com or apply through our careers page - https://lnkd.in/dRHmfHdn #Hiring #Sales #BusinessGrowth
Pepperfry is hiring! We're seeking a motivated and results-driven individual to join our team as a (Assistant) Manager - Assisted Buying. In this role, you'll drive daily business operations, optimize lead management, improve conversion rates, and enhance GMV and AOV through strategic upselling and cross-selling. You'll also collaborate with cross-functional teams to develop impactful campaigns, analyze data for growth opportunities, and stay ahead of market trends. Job Location - #Mumbai If you're ready to make a significant impact and grow with us, apply now! Send your resume to careers@pepperfry.com or apply through our careers page - https://lnkd.in/dRHmfHdn #Hiring #Sales #BusinessGrowth
-
At Pepperfry, we believe in empowering the next generation by offering them invaluable real-world experiences. We were thrilled to host students from Oberoi International School for a transformative two-week internship program earlier in June. These bright young minds, having recently completed their 10th and 11th grades, got a first-hand look at the world of business. ๐๐ก๐ฒ ๐ฌ๐จ ๐๐๐ซ๐ฅ๐ฒ? We believe in catching talent young and providing opportunities to explore career paths early on. This job-shadowing initiative allowed students to: - Gain insights into varied business functions like Assisted Buying, Category Management, Marketing, Design, Product Development, etc. - Experience our studio and warehouse operations - Work on specialized projects tailored to their interests - Develop essential work skills in a real-world setting The aim of this program was to offer these students their first exposure to a professional environment. Over two weeks, they participated in a job-shadowing program, working like regular employees for 6 hours a day. They learned essential work skills, such as interacting with managers, conducting themselves in a professional setting, and understanding the responsibilities that come with holding a job. At Oberoi International School, there's a commitment to providing students with practical experiences. By partnering with Pepperfry, they ensured that these students got a comprehensive view of the workplace which not only helped them broaden their horizons but also helped some decide if they wanted to pursue careers in fields they were exposed to. We're proud to be a part of shaping the next generation of leaders. Thank you, Oberoi International School, for partnering with us on this initiative! Hereโs to nurturing future leaders and fostering a culture of continuous learning and growth! #Pepperfry #InternshipProgram #FutureLeaders #CareerDevelopment
-
-
Grandpa fell asleep on his rocking chair, so we left him there. #worldpopulationday
-
We're incredibly proud to share that our '๐ ๐๐ฌ๐ก๐ข๐จ๐ง ๐๐จ๐ซ ๐๐จ๐ฆ๐' & '๐๐ฎ๐ฆ๐ฌ๐๐๐จ๐จ๐๐ก๐จ' campaigns have won in the '๐๐๐ฌ๐ญ ๐๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐จ๐ซ ๐๐ซ๐๐ง๐ ๐๐ข๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ฒ (๐๐๐จ๐ฆ๐ฆ๐๐ซ๐๐)' category at the Quantic Business Media Pvt. Ltd MarTech Excellence Awards 2024. This award is a testament to our team's passion for pushing boundaries in the marketing technology space. Receiving this recognition highlights our dedication to fostering creativity and innovation to drive consistent brand awareness and build top-of-mind recall. Thank you Quantic India for this recognition. Here's to more innovative and impactful campaigns in the future! #MarTechExcellenceAwards #Pepperfry #Innovation #BrandVisibility Mahip Dwivedi โ๏ธSwapnil Khole
-
-
๐๐จ๐ข๐ง ๐ฎ๐ฌ ๐ข๐ง ๐๐จ๐ง๐ ๐ซ๐๐ญ๐ฎ๐ฅ๐๐ญ๐ข๐ง๐ ๐ญ๐ก๐๐ฌ๐ ๐จ๐ฎ๐ญ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐๐๐ก๐ข๐๐ฏ๐๐ซ๐ฌ: ๐จ๐๐๐๐ ๐๐๐ ๐บ๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐ - ๐บ๐๐๐๐๐ ๐ด๐๐ ๐๐ ๐ฝ๐๐ ๐๐๐: - Radnyee Yeragi - Akshay Kathe - Ruchir Tondon ๐จ๐๐๐๐ ๐๐๐ ๐บ๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐ - ๐พ๐๐๐๐๐๐๐๐ ๐ป๐๐๐๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐: - Mahesh Yadav - Vishal Shinde - Gaurav Kumar - Yaseen Athani - Pankaj Kumar /VAD/SUPPLY CHAIN - Prashant Bhosale - Atul Singh - Bhavesh Patel - Rushikesh Sail - Chirag Panchamia - JYOTI MISHRA - Manoj More - Rushikesh Sail - Sani Shelar - Prashant Zanje ๐จ๐๐๐๐ ๐๐๐ ๐บ๐๐๐๐๐๐ ๐ท๐๐๐๐๐๐๐ - ๐ด๐๐๐๐๐๐๐๐๐๐ ๐ถ๐๐๐๐๐๐๐๐๐๐๐: - manoj dhaksnamurthy - Parul Gupta - Diksha Bhargava - Shilpa Sahani - Hari Iyer (Part 4 of 4)
-
๐๐จ๐ข๐ง ๐ฎ๐ฌ ๐ข๐ง ๐๐จ๐ง๐ ๐ซ๐๐ญ๐ฎ๐ฅ๐๐ญ๐ข๐ง๐ ๐ญ๐ก๐๐ฌ๐ ๐จ๐ฎ๐ญ๐ฌ๐ญ๐๐ง๐๐ข๐ง๐ ๐๐๐ก๐ข๐๐ฏ๐๐ซ๐ฌ: ๐ช๐๐๐๐๐๐๐ ๐ฌ๐๐๐๐๐๐๐๐๐ ๐จ๐๐๐๐ : - Pawan Upadhyay - Sonal Bakle - Akshay Gamare - Prasad Maske - Ashok Yadav - Kevin Hariyani - Harindar Singh - Abhishek Dandge (Part 3 of 4)