Essmart

Today, Essmart bids farewell to an incredible team member, Shanina Mercedia van Gent. On this beautiful Bengaluru evening, we celebrated her journey as she wrapped up five (and then some) eventful years with us. Since 2019, Shanina has taken on various challenges and built new opportunities for growth along the way. Known for her focus and keen observation, she has been instrumental in Essmart's growth. Her tenacity and commitment to every project—and to Essmart as a whole—are deeply appreciated. She has made an indelible mark on our organization, from the big details to the everyday processes that make Essmart possible. We wish her the very best for all her future endeavors! Prashanth Venkataramana Poonacha kalengada Jackie Stenson

#News&Highlights Villgro offers market access to startups through its RAIIn facility! Recently, at the Theni Experience Centre launched in collaboration with Essmart and Kamdhenu FPO, we trained 32 women on Green Delights Innovations (BlissPads) products. This resulted in both the sale of products as well as the creation of micro-entrepreneurs who have ordered 150+ packs of Bliss Pads for resale. Stay tuned for more updates. #RAIInFacility #MarketAccess #Healthcare #Innovation Shashikanth Subramanya, Deshna Suryanarayan, Sunder Ram Muralikrishnan, Shanina Mercedia van Gent, NIVEDA RAVIKUMAR, Poonacha kalengada

This week, Essmart had the opportunity to talk to Srinivas Ramanujam, the CEO at Villgro Innovations Foundation. He works with innovative solutions to address social inequities through social entrepreneurship. With over fifteen years of experience in the corporate world, Srinivas has worked with some of India’s largest firms. His expertise spans brand management, new product development, and business model innovation. Join us as he shares his insights on driving impact at the intersection of emerging startups and underserved communities.

In the 1940s, Marie Donovan revolutionized baby care by inventing cloth and disposable diapers, driven by her frustration with uncomfortable diaper changes. Her first-hand understanding of the problem led to a groundbreaking solution. Similarly, innovations in rural kitchens should directly address the real needs and challenges faced by people. Just like rubber gloves and Velcro diapers, impactful solutions come from genuine user experiences. Read our latest Medium article to understand the gravity of the situation when it comes to improving cooking practices in India, what’s at stake, and how LPG subsidies were but a short term respite in villages across West Bengal, Karnataka, and Tamil Nadu to name a few states. #CleanEnergy #SolarCooking #MarketTesting #Essmart #RuralMarkets

The future of clean energy in India is exciting, and amid rising global temperatures, it is important for us to look into various financial paths to a sustainable, net-zero future. The Sustainability Project, in an enlightening interview with Vibhuti Garg, explores what India needs in order to scale up clean-energy projects. Read the full interview to learn more about the financial strategies needed to meet India's clean energy goals, roadblocks facing large companies, MSMEs, and households in adopting green solutions, and more. Economist Impact

Designing for rural Indian farmers? Don't guess, ask! Essmart connects you directly with the voices that matter, ensuring your agri-tech solutions hit the mark. Let's design with, not just for, rural India. Reach out to us at testing@essmart-global.com today. #RuralAgriTechDesign #EssmartEngagement #Research

Tap into category insights to make smart business decisions, increase sales, and stay ahead of competitors. Understand what customers want and make your brand stand out. Reach out to Essmart today! #Essmart #CategoryInsights #Research #Insights #Strategy #Growth

Phone surveys? Been there, done that. 📞 Essmart takes research to the field, uncovering real insights from the ground up. Elevate your strategies with quality data that drives real impact. #GrassrootsInsights #EssmartDifference #Strategy

Expanding into rural markets? Consider these indicators of financial inclusion. The RBI evaluates 97 indicators across access, usage, and quality to determine its financial inclusion index. However, for your business, it's essential to identify which metrics and indicators are most relevant to your goals. Understanding these metrics is crucial for crafting a strategy that aligns with your objectives and resonates with your audience. Are you pricing your products or services appropriately? What type of financing do your customers need, and what can you feasibly provide? To understand how these factors impact your business and offerings, reach out to our team at testing@essmart-global.com. Our insights empower decision-makers to scale solutions catering to rural and semi-urban markets. #FinancialInclusion #RuralMarkets #BusinessStrategy #AgriTech #CleanTech #Startups #Growth #Strategy

Agriculture remains important for India, even though other industries like manufacturing and service are growing rapidly. But when it comes to productivity, India's agri-sector lags behind when compared to global counterparts. What factors are contributing to this? The authors discuss the need to prioritize upstream activities like agri-biotech, innovative farming techniques, and farmer-friendly financing options. Read the full article to know how in turn this can help us ensure long-term sustainability, and build resilience against climate change and resource limitations. #AgriTech #CleanTech #ClimateChange #Sustainability