Conran Design Group reposted this
“We wanted to shift the perception; we wanted to make sure that these games were the most inclusive games ever.” As the countdown to the Games begins, Strategy Director Anaïs GUILLEMANE MOOTOOSAMY shares the vision behind the Paris 2024 brand: how we embraced inclusivity, challenged expectations and brought a sense of play to the city. Thanks for the feature, Fast Company! Read the full article via the link in comments 💫 #paris2024 #olympics #branding #designprogress