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D-ID’s generative AI technology elevates video…
Articles by Tomer
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Ping-Pong of comments: the long-term impact of discussive posts and how to create them
Ping-Pong of comments: the long-term impact of discussive posts and how to create them
By Tomer Zuker
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Searching for a job on LinkedIn: How to do this right in 3 steps
Searching for a job on LinkedIn: How to do this right in 3 steps
By Tomer Zuker
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Consistency in your profile photo: the importance, rationale and contribution to personal branding
Consistency in your profile photo: the importance, rationale and contribution to personal branding
By Tomer Zuker
Contributions
Activity
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שירה Shira Natovich-Ashkenazi 🎗️ היא חוקרת חווית משתמש ב-Honeywell, אחת ממקימות קהילת ✈️ UXR Lounge Community, מלמדת, ממנטרת ומרצה. בפרק ״יצירתיות…
שירה Shira Natovich-Ashkenazi 🎗️ היא חוקרת חווית משתמש ב-Honeywell, אחת ממקימות קהילת ✈️ UXR Lounge Community, מלמדת, ממנטרת ומרצה. בפרק ״יצירתיות…
Liked by Tomer Zuker
Experience & Education
Volunteer Experience
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Consultant
ClearGiving
- Present 2 years 4 months
Poverty Alleviation
Clear Giving is working to minimize the number of hungry children in Israel.
Clear Giving believes that making donations needs to be a simple process, that provides both parties direct and immediate reward. By harnessing existing technologies Clear Giving is enabling transparent, secure, and direct donations. This framework connects between both ends of the donation with no added fees, as-such 100% of the money will benefit these families and provide them what they truly…Clear Giving is working to minimize the number of hungry children in Israel.
Clear Giving believes that making donations needs to be a simple process, that provides both parties direct and immediate reward. By harnessing existing technologies Clear Giving is enabling transparent, secure, and direct donations. This framework connects between both ends of the donation with no added fees, as-such 100% of the money will benefit these families and provide them what they truly need.
Clear Giving primary objective is to help the Israeli society in which we live in, and which is closest to our hearts, even if some of us currently reside overseas.
As part of my volunteering project with Clear Giving, I've helped the NPO with its social media strategy as part of its launch campaign across channels. I've worked directly Clear Giving management team. -
Mentor
Amazon Web Services (AWS)
- 1 year 10 months
Science and Technology
AWS Builder Space offers a 10 week program for early stage startups. The program includes a combination of AWS credits, technical help to assist the entrepreneur in harnessing the full potential of the cloud, business support through AWS business development experts and industry leaders’ sessions to address the business challenges of your startup in its early days.
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Mentor
Microsoft for Startups
- Present 2 years 4 months
Science and Technology
The AI for Good program is designed by Microsoft for Startups and Tech for Good to give purpose-driven ventures the holistic commercial, technical and social impact support they need to succeed.
The AI for Good cohort will be given the opportunity to engage industry leading mentors, speakers and partners to support their growth. The AI for Good Curriculum covers three streams:
• Business development - Business fundamentals, commercial strategy and raising funds.
• AI and…The AI for Good program is designed by Microsoft for Startups and Tech for Good to give purpose-driven ventures the holistic commercial, technical and social impact support they need to succeed.
The AI for Good cohort will be given the opportunity to engage industry leading mentors, speakers and partners to support their growth. The AI for Good Curriculum covers three streams:
• Business development - Business fundamentals, commercial strategy and raising funds.
• AI and tech - AI fundamentals e.g. AI ethical principles, cognitive services essentials and machine learning deep dives.
• Social impact - Social transformation, genuine user engagement, managing impact. -
Mentor
G-CMO Forum
- Present 2 years 5 months
Education
Go Global is the first global marketing academy founded by the G-CMO Forum and the Hebrew University Business School Executive Education.
Tge program offers a unique opportunity to learn from, and get mentored by Israel’s top CMOs from global companies.
Participants also enjoy individual coaching from a marketing talent agency and network with global marketing managers looking to grow their teams. -
Mentor
365x Scale Up
- Present 2 years 7 months
Economic Empowerment
Marketing mentor for startups (pre-seed, seed, round A)
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Mentor
Michal Sela Forum
- 1 year 6 months
Civil Rights and Social Action
Michal Sela Forum advances the use of technology for the prevention of violence and murder of women. Michalsela.org.il.
Michal Sela – an Israeli woman murdered in 2019 by her husband. Michal Sela Forum is raising awareness about domestic violence and getting creative people to develop new ways of using technology to bring help in times of crisis and to prevent more victims.
As a mentor I advice and support an early-stage startup that develops an innovative solution to diminish…Michal Sela Forum advances the use of technology for the prevention of violence and murder of women. Michalsela.org.il.
Michal Sela – an Israeli woman murdered in 2019 by her husband. Michal Sela Forum is raising awareness about domestic violence and getting creative people to develop new ways of using technology to bring help in times of crisis and to prevent more victims.
As a mentor I advice and support an early-stage startup that develops an innovative solution to diminish domestic violence.
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Mentor at "Forward" Program
The College of Management Academic Studies
- Present 4 years 11 months
Economic Empowerment
The "Forward" Mentors Program deals with helping to realize the personal-employment potential of college graduates, with an emphasis on advancement and career development through the guidance of mentors coming from the business / public / social world.
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Mentor
NOVUS Center of Entrepreneurship
- Present 6 years 11 months
Science and Technology
NOVUS, the Center of Entrepreneurship, is the focal point for entrepreneurial activity at the School of Business Administration, COMAS. It is aimed at deepening and expanding the work on entrepreneurship and innovation within and outside our campus. The center is designed to contribute to both the advancement of knowledge and the practice of entrepreneurship through hybrid, research- and practice-based education. It provides expertise in the diverse perspectives of entrepreneurship, and…
NOVUS, the Center of Entrepreneurship, is the focal point for entrepreneurial activity at the School of Business Administration, COMAS. It is aimed at deepening and expanding the work on entrepreneurship and innovation within and outside our campus. The center is designed to contribute to both the advancement of knowledge and the practice of entrepreneurship through hybrid, research- and practice-based education. It provides expertise in the diverse perspectives of entrepreneurship, and therefore value to our various stakeholders who are thrilled by entrepreneurship, innovation and new venture creation. It includes an incubator, as well as an accelerator program, mentoring, kick starters to support startups in the community and consulting projects for startups. Its unique teaching program, based on robust research and ample creative and exciting processes and practices, has already been dispersed to many institutions around the world. It provides a vigorous value chain to all of its collaborators.
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Marketing and social media consultant for Tech Career management
Tech Career Israel
- 1 year 5 months
Education
Tech-Career helps the Ethiopian population in Israel take its own place in Israeli high-tech by providing technology training for Ethiopian immigrants and guaranteeing placement for graduates in well-paying, valued positions. During my volunteering I delivered marketing and social media practical workshops to Tech Career management, tailored made for nonprofits organizations.
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Speaker - "Engineer Week"
IBM
- 5 years 4 months
Education
IBM "engineer Week " is part of IBM global technology education initiation that promotes vocational integration of students in the high-tech world .
The students attend lectures from IBM experts around various topics , such as technology, engineering , information security , entrepreneurship , mathematics and sales. This is a volunteering based activity.
As part of my volunteering I lectures about IBM Strategy and branding fundamentals: http://www.pc.co.il/kehila/182215/ -
Speaker - "Safer Internet Day"
Microsoft
- 8 years
Education
"Safer Internet Day" is operated by the European Union, "Insafe" organization and "Liberty Global" organization. In Israel, "Safer Internet Day" is held annually since 2004 in early spring (usually late March or early April) by Microsoft Corporation, in cooperation with the Ministry of Education, the Israel Police, the Israel Internet Association, Force ICT, community centers and educational institutions. During that day, intensive trainings are delivered in schools and community centers by…
"Safer Internet Day" is operated by the European Union, "Insafe" organization and "Liberty Global" organization. In Israel, "Safer Internet Day" is held annually since 2004 in early spring (usually late March or early April) by Microsoft Corporation, in cooperation with the Ministry of Education, the Israel Police, the Israel Internet Association, Force ICT, community centers and educational institutions. During that day, intensive trainings are delivered in schools and community centers by teachers, police officers, soldiers and experts. This day is also accompanied by an extensive PR activities including advertising broadcasts, newspaper articles, digital, social media and TV. The training are focused on the risks in chats and social network but also by viruses, pornography, hacking, online privacy issues, security breaches and more.
Between 2004 and 2012 I delivered "Safe Internet" training to hundreds of students in elementary schools, middle schools and high schools around the country. This activity in on a volunteering basis.
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Marketing Consultant
Nirim
- Present 4 years
Social Services
Fundraising campaign based on Israel top influencers on LinkedIn: https://www.globes.co.il/news/article.aspx?did=1001343630
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Courses
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MD 101- Essentials to Lead
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MD 102 - Manager Impact through Signature Experiences
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Advanced B2B Marketing - The Israel Marketing Association
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Advanced Negotiation Skills Course
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CRO workshop - Digitalent
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Chatbot workshop - Digitalent
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Creative Writing - The Israel Marketing Association
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Cross Cultural Courses - Cultural Awareness Course
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Crucial Conversations
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Digital Marketing - The Israel Marketing Association
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Effective Landing Pages workshop - Digitalent
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Effective Presentation Skills
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Financial Statement Analysis course
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Google Digital Garage - "Get a business online" (how to build a digital presence, sell to customers online, and stay safe from hackers)
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IBM Security Sales Workshop
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Interview Training Skills
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Interview the IBM Way
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Mentoring (Gishot College - https://www.gishot.co.il/gishot-college/)
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SPIN Selling®
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Situational Leadership
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TGI Planning Course
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Working at the Speed of Trust – For Associates
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Projects
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CyberTech 2016 (https://www.cybertechisrael.com/)
Led IBM Security key sponsorship at CyberTech 2016 (January 15-16), the 2nd largest cyber-security conference in the world. Worked closely with CyberTech leadership team, managed IBM keynote speakers (WW and local), tens of IBMers that attended during the 2 days event (managers, sales people, technical experts, developers and marketing specialists), led IBM Security booth (45m) that included 5 demo stands (Security Intelligence, Next-gen Fraud, Database Security, Application Security and Cyber…
Led IBM Security key sponsorship at CyberTech 2016 (January 15-16), the 2nd largest cyber-security conference in the world. Worked closely with CyberTech leadership team, managed IBM keynote speakers (WW and local), tens of IBMers that attended during the 2 days event (managers, sales people, technical experts, developers and marketing specialists), led IBM Security booth (45m) that included 5 demo stands (Security Intelligence, Next-gen Fraud, Database Security, Application Security and Cyber Analytics) and team members from Trusteer, Guardium, AppScan, CcoE IBM Security and IBM Analytics.
Event's highlights:
* 11,000 visitors during the 2 days event (vs.8000 during 2015) .
* Thousands of security professionals visited IBM Security booth, hundreds of demos were presented and hundreds of leads were collected.
* More than 150 presentations and lectures were delivered during the event by leading speakers.
* 200 booths from leading vendors (global and local) including IBM, in CyberTech trade show
An impressive exhibition of 115 startups (vs. 80 during 2015).
* Tens of delegations around the world, MOD and governments decision makers, huge media coverage (TV, bloggers, press) , Venture Capitals and thought leaders from the cybersecurity industry.
Five IBM presentations:
1. Keynote Speaker – Diana Kelley – Executive Security Advisor
2. Connected Vehicles” Panel – Dr. Yaron Wolfsthal – Head of IBM Cybersecurity Center of Excellence
3. Next Generation Cyber Solutions” panel - Martin Borrett, IBM Security CTO for Europe
4. "Cyber Investigations – the challenges and the vision” - Eldan ben Haim and Israeli Police Force
5. IBM judge during “Cybox” competition (start-ups) - Ronen Siman Tov, from IBM Global Technology Unit
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CyberSure 2015
https://www.youtube.com/watch?v=YU4Y0E-s_O4&feature=youtu.be
https://cyber-sure-2015.events.co.il/home -
Storage Virtualization for BAZAN (Israel Oil Refineries)
BAZAN (Israel Oil Refineries) has implemented IBM Storwize V7000 as its main storage system, replacing their non - IBM, old systems. V7000 unique capabilities, including Real-Time Compression (RTC) and storage virtualization (SVC) helped the client to save costs and improve data management performance. This case study was produced in Israel and presented during IBM Israel events and via paid media.
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Linux on Power Systems - launch campaign
IBM re-positioned its Power Systems product line and launch the new revolutionary POWER8 processor. These were the 1st servers that were designed to support the new workloads of Big Data, Analytics and Cloud. Due to specific business conditions in the Israeli market , a unique creative concept has been created and the leading disruptive messaging was the freedom of choice for the clients. Benefit from the 2 worlds: the power of IBM Power Systems with the flexibility and the economics of Linux…
IBM re-positioned its Power Systems product line and launch the new revolutionary POWER8 processor. These were the 1st servers that were designed to support the new workloads of Big Data, Analytics and Cloud. Due to specific business conditions in the Israeli market , a unique creative concept has been created and the leading disruptive messaging was the freedom of choice for the clients. Benefit from the 2 worlds: the power of IBM Power Systems with the flexibility and the economics of Linux. The integrated launch campaign included events, PR, content marketing, channel marketing, social media (paid and organic) and additional tactics. The campaign was presented as a "best practice" for IBM SPGI marketing board and its creative was adopted by IBM branches around the globe.
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Pelephone is saving BIG with IBM XIV, SVC, and Real-time Compression
Pelephone, a leading telco/mobile services provider in Israel, is saving USD1.5 million in ROI in 3 years thanks to an IBM solution of SVC with Real-time Compression and IBM XIV Storage. Learn more at: http://ibm.co/1reba3l. This is a WW IBM case study produced in Israel and presented on stage at IBM Edge 2014 event and via paid media. This case study is one of the top XIV case studies and presented in IBM WW site: http://www-03.ibm.com/press/us/en/pressrelease/43636.wss and ibm.co/1Ldqyog
Honors & Awards
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Amazon Web Services (AWS) EMEA Star Performer
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Manager's Choice Award - 2017 program for demonstrating the following IBM Practice: "Share expertise"
Ofer Almougy, IBM Server Solutions Group Manager, IBM Israel
"Manager's Choice Award" is exemplifying IBM values and practices and a significant contribution to IBM business. This recognition was related to IBM's practice "Share expertise" and granted for Tomer's contribution to IBM server success in 1Q 2017
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Manager's Choice Award - 2016 program for the practice "Listen for Need, Envision the Future"
Ofer Almougy, IBM Servers Solutions Group Manager, IBM Israel
"Manager's Choice Award" is exemplifying IBM values and practices and a significant contribution to IBM business. This recognition was related to IBM's practice "Listen for Need, Envision the Future" and granted for Tomer's contribution to excellent Q4 business performance.
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IBM Manager's Choice Award 2016 program for the practice "Share Expertise"
Marta Fernandez Lopez, Director of Marketing, Communications & Citizenship. IBM Spain, Portugal, Greece & Israel IBM Sales & Distribution, Marketing
"Manager's Choice Award" is exemplifying IBM values and practices and a significant contribution to IBM business. This recognition was related to IBM's practice "Share Expertise" and granted for leading internal social media roadshow to hundreds of IBMers in the country, improve IBM's digital footprint and IBM workforce voice.
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IBM Manager's Choice Award 2016 program for the practice "Share Expertise"
Eynat Bronfeld-Segal, HR Manager (Talent Acquisition, Workforce & HR BD) Israel; IBM Research
"Manager's Choice Award" is exemplifying IBM values and practices and a significant contribution to IBM business. This recognition was related to IBM's practice "Share Expertise" and granted to Tomer Zuker for a serious of training and workshops have been initiated, developed and delivered across IBM Israel and the R&D labs in the area of social media.
"Your initiative in bringing the message of social media to our employees has provided them with the tools needed to improve IBM's…"Manager's Choice Award" is exemplifying IBM values and practices and a significant contribution to IBM business. This recognition was related to IBM's practice "Share Expertise" and granted to Tomer Zuker for a serious of training and workshops have been initiated, developed and delivered across IBM Israel and the R&D labs in the area of social media.
"Your initiative in bringing the message of social media to our employees has provided them with the tools needed to improve IBM's digital footprint, and has allowed them to establish themselves as leaders in the marketplace and hi-tech community. Your enthusiasm and drive to share your knowledge really goes above and beyond the call of duty. On behalf of the Business and the entire HR Team, thank you for all your efforts and dedication. Your knowledge and preparation were shown. You enriched all of us. Thank you for sharing your expertise, for your personal interest in promoting IBM's brand and for being a true partner to the Talent Acquisition Team in this initiative and in the long run!"
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IBM Europe MCC (Marketing, Communications and Citizenship) Excellence Award
Caroline Taylor, Vice President Marketing, Communications & Citizenship IBM Europe
IBM Europe MCC Excellence Award is exemplifying IBM values and practices and a significant contribution to IBM business. This recognition was related to IBM's practice "Restlessly Reinvent" and granted to Tomer Zuker for a successful, unique launch campaign of IBM Spectrum Storage Family. In less than three months, The campaign has generated XXXK$ of qualified opportunities for IBM Storage business.
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Microsoft Gold Star Award (Worldwide Award )
Microsoft Corp.
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Microsoft Country Manager Award (Microsoft Israel)
Microsoft Israel
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MBA with Excellence
COMAS
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B.A. with Excellence
COMAS
Languages
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English
Full professional proficiency
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Hebrew
Native or bilingual proficiency
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