Elad Stern
Tel Aviv District, Israel
6K followers
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Explore more posts
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Kim Ann King
Here is a great video (it's in English, with Hebrew subtitles), summarizing all the things you need to know about where we are at with anti-semitism and hatred in the world. It was sent to me this morning by a treasured friend and reflects all the things that I, and many other people, have been saying here since October 7. For those of you who do not know the author Douglas Murray, he is not Jewish. But he explains the motives behind and implications of anti-semitism in a way that can be easily understood. I highly recommend you watch this video. Here are a few of the many key takeaways: -- That anti-semitism is the canary in the coal mine. When it's okay to express hate against Jews, any other group can become a target, and likely will. -- That the Islamic terrorism experienced on October 7 in Israel (and many, many, many times before) is the same Islamic terrorism experienced everywhere else in the world, like the bombing of the Ariana Grande concert in Manchester, the Bataclan nightclub attack, and so many more. I feel this acutely, having lost a beloved colleague on 9/11. -- That civilization itself flourishes because of Judaism and the contributions of Jews (think medicine, arts, philanthropy, technology, etc.). -- That the accusations against the Jewish nation are externalized deficiencies. This is a well-known psychological principle, but somehow overlooked in this situation. TL;DR: anytime you accuse someone of something, you'd better look in the mirror. Let me know what you think. Link is here: https://lnkd.in/gTQGsvrm #standwithisrael #neveragainisnow #islamicterrorism #westisnext
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Vanshika Rastogi
The new advancements in Optimove’s Journey Orchestration Platform include WhatsApp Integration, Self-Optimising Streams, and Web Inbox, empowering marketers to elevate customer engagement and drive business growth. Pini Yakuel, Optimove's Founder and CEO, said, "At Optimove, we're committed to empowering #marketers to realise their multipotentiality via powerful tools that allow them to truly connect with their customers in real time. https://lnkd.in/g66JhVz8
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Content Israel
🤔 So… what’s on the agenda for Content Israel 2024? Our schedule is packed full of every content-related topic under the Israeli sun! 👉 We’ll be covering how to create compelling content, distribute it effectively, and measure its success. Our speakers will also address challenges like content saturation and maintaining brand integrity, all in the context of a fast-evolving marketing landscape. Take a look at the schedule and tell us: which session are you looking forward to most?? 👉 Everwall and giveaway - post about the event and make your way onto the Everwall for a chance to win 3 grand prizes from our partner ZoecialMedia - Organic Social Media for Tech Brands 🏆🏆🏆 😱 Wait, you haven’t even registered yet? Over 250 people have already signed up and tickets are limited! Now’s the time!! And we have a discount code too. Use code IA25 for 25% off your ticket >> https://contentisrael.com/ #ContentIsrael #ContentMarketing #DigitalMarketing #Marketing
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SciPlay
"Originality is key." 💡 Our very own Dana Shaviv, UA Technical Lead, Social, recently spoke in a webinar with experts from AppsFlyer and TikTok to discuss the state of ad creatives in app marketing. In this highlight from the event, Dana discussed the power of not just creative ideas, but also the plan that guarantees their success. Combining an understanding of current trends with awareness of your brand’s originality fosters better collaboration between marketing campaign managers and the creative team. Read more 📰 : https://lnkd.in/gTvdeHxJ #SciPlay #appmarketing #creativestrategy #mobilegames
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MindLi Ltd
MindLi update: App Store 1.4.3 • Feature - Inbox - Box Picker menu allows you to set auto disconnect from Inbox. • Feature - AI Labs - AI on a Box • Enhancement - Right to Left (for Hebrew and Arabic) in key text fields (e.g., Spark title and summary and Box name) • Enhancement - User preferences for Spark ordering in a Box • Enhancement - Connect Badge reminder - default reminder at 09:00 am • Privacy - Apple rights argumentations • Minor visual & wording changes, and internal harmonizations • Minor bug fixes
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Jonathan Maimon
## Episode 2 of our (Hebrew) #PMMiyaPodcast. Really excited for this one, for obvious reasons and for even more obvious reasons ❤️ Links in the comments ## It's easy to take for granted that at the end of the day, the main aspect of our job as #ProductMarketingManager is to effectively communicate what the product does (features), the benefits of using it, and how it addresses specific customer pain points. This focus on #messaging and #positioning is what 92% of respondents in a Product Marketing Alliance survey identified as a significant part of their role. Essentially, it's about crafting the words, expressions, problems, and solutions that position our product on "the right shelf" where it has the best chance to stand out and be chosen. Messaging and positioning are certainly not new concepts in the world of marketing and sales, and their precursors can still be found in supermarket aisles, retail stores, and car dealerships. When dealing with digital products that cannot be touched, tasted, or sat in, this task becomes particularly challenging, especially when the market is saturated with competing products, and differentiation through unique messaging is crucial. To give you a professional, practical, and experienced perspective on how to approach messaging for a wide range of products, from enterprise to small businesses, in an environment where differentiation is challenging and success is highly valuable, I've invited Lilach Dahan, Senior Director of Product Marketing at Kaltura. And in case some of you aren't aware, perhaps it's also time for a disclosure—Lilach and I are married, so you can imagine how our evening conversations on the couch might sound... Thanks as always to my beautiful partners in crime on creating this podcast Topaz Eitan Oryan Aviner Yair Ronen
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Optimove
Want to use Optimove like a Pro? Join us for yet another exclusive session on OptiCircle, the new community for Optimove clients! 💪 This time, our experts, Liat Czerwonagora and Georgina Meyer, will demonstrate how to ✅ effectively leverage Optimove’s AI capabilities, ✅ explore real-world use cases, campaigns, and strategies, and ✅ explain how our AI-driven Self-Optimizing Journeys can deliver 37.4x higher incremental uplift per customer! #marketingAI
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Igor Ryabenkiy
Mainly on my channel, Focus Point, I explain how and what to do for reaching success. Now it's time for practical cases! Very soon, there will be an interview on the channel with Nadav Shoval, CEO and founder of OpenWeb, our first Israeli unicorn. We invested in this company at an early stage, and today it is a leader in its industry. Nadav talked about his story and views, shared how he managed to achieve such impressive results. I'm sure the OpenWeb case will be useful to many, especially those interested in learning how to set goals and achieve success, even for established players. To not miss out, subscribe to my channel. Link in the comments.
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Alon Weinpress
The drop in Nike's stock is shaking up the marketing world, and Globes interviewed me for an article on the subject: https://lnkd.in/dRDPc7tR There are several reasons for Nike's crisis, but from a branding and marketing perspective, what interests me the most is how the company is losing market share to smaller niche players like 'Hoka' and 'On' in the running shoe category. This battle is familiar to many large companies, where conglomerate brands selling a wide range of products face specialized niche brands that are more focused and can position themselves as the best in their specific category. If you visit a brand like Hoka's website, you'll see how their story is focused on running, with messages like "Designed for long days and big goals" and imagery tied exclusively to that world. In contrast, Nike appears like a 'supermarket'—while it offers everything, it seems less specialized in this particular category. Nike has seen this challenge before in the skateboarding shoe market. In the late '90s, Nike struggled to gain a foothold in this category. Skateboarders viewed Nike's skateboarding shoes as inferior in performance. To win "street cred," Nike had to think like a niche brand with its Nike SB line, adopting strategies like exclusive sales to specialized skate shops, advertising only in skateboarding magazines, launching a signature shoe for skateboarder Paul Rodriguez, hosting competitions, creating pop-up stores, and producing a skateboarding documentary. I predict Nike will adopt a similar approach in the running shoe category and potentially in other segments. Nike views the near future as a transition period, making necessary adjustments. They are phasing out outdated models and launching a new line of running shoes with special soles. As we know Nike, they will likely start highly targeted marketing and advertising to this community to convince runners they are the best in this category as well. Let's not forget that at the end of the day, it's Nike, and they have the capability to bring innovation that small brands can't compete with. For example, just a few days ago, Nike and Hyperice announced the HyperBoot—a special shoe that combines air compression and heating to massage the feet, aiding in post-workout recovery. Developed in collaboration with Olympic athletes to meet their needs, this product is also intended for general use. The HyperBoot will be showcased at the Paris Olympics this summer and is expected to create significant buzz. #Marketing #Branding #Nike #Innovation #RunningShoes #NicheMarketing #BusinessStrategy #MarketTrends #TechInSports #Olympics2024 #Hyperice #NikeSB
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Naama Oren 🎗️
Today's #israeli showcase is HEDGIFY from the minds of Ariel Weiss, Avi Shaposhnik and Benny Pasternak. The world is so uncertain right now, for individuals and businesses alike, which makes what Hedgify offers very special. Through its intuitive and beautiful platform (I've seen it, it's awesome!), Hedgify empowers companies to control their production costs by letting them fix unit prices. Ultimately, it gives them a competitive edge while helping them keep costs to consumers stable. Cool right? Oh, and one last thing, it's ideal for manufacturers, agricultural businesses, financial institutions... Keep an eye on Hedgify. It's going to be big.
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3 Comments -
MarketMaze
Finaloop’s $35M funding round will change e-commerce! 📈 • 💸 Finaloop raised $35M in Series A funding, led by Lightspeed Venture Partners. • 📍 Based in New York with R&D in Tel Aviv. • 👨💼 CEO Lioran Pinchevski, former PwC accountant, founded the company. • 📊 E-commerce projected to surpass $6T in sales this year. • 🛠 Finaloop offers automated bookkeeping and inventory management. • 💰 SaaS pricing starts at $65/month, with options for tax solutions. • 🚀 Customer base grew by 400%, managing $13B in GMV. • 🌐 Integrates with Amazon, Walmart, TikTok, and more. • 📈 Positioned as a critical tool for small e-commerce businesses. ~~~ ✍️How will Finaloop’s $35M funding impact e-commerce? ♻️ Reshare if this resonates with you. 💌 Subscribe to MarketMaze for more insights. Link in bio. #Finaloop #ecommerce #accounting
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Optimove
🎙 "They still try to produce campaigns like an assembly line," said Optimove CEO Pini Yakuel about marketers' mistakes. "Coordinating five different departments to produce one campaign is time-consuming, and you lose a lot of information along the way." Pini joined host James Ross for the 2nd part of the iGaming Daily podcast State of CRM Episode, talking about mistakes and projections for the future of CRM. (Missed part 1? ➡ https://lnkd.in/e3_QF6Uk)
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Rachel Glaser
If you're an Israeli startup, you most probably don't need that expensive PR firm in the US/UK to get the media results you're looking for.... Here's why: 🌍 close physical proximity to journalists doesn't provide a significant advantage anymore, PR is all about crafting great/timely/relevant stories, targeting the right journalists and ultimately, the hustle. The days of wining and dining journalists are long gone (except at industry events, who doesn't love free food at events?!). 💰 the large retainer that US firms want you to pay isn't that large for them. US firms charge astronomical prices. For startups, they charge less but almost always put junior people on your account to make up for it, regardless of what they promise. 🚀 back to the hustle - Israelis have it. Even "anglo" Israelis. We spend less time making powerpoints to prove that we are working, and more time actually hustling to get the best results we can for our clients. Sometimes going abroad can make sense, especially when it's a hyper-focused agency in a very niche industry, or when a company has gotten so large that they truly need 5+ people on their account...but these are very rare exceptions. I'll admit it, we've lost business to PR agencies based in the US. It irks me every time because I know that odds are, they will be paying a small fortune and not receiving the results that make the investment worthwhile. Almost always, I monitor the coverage and check in with the company a few months down the line to have them tell me that they aren't getting the ROI they expected. My advice: before jumping across the proverbial pond, see if your communications goals can be met by a local team (White City Media *woot! *woot!) that can bring you good results consistently and provide solid ROI, while also being able to strategize face-to-face over coffee in Tel Aviv, or any other city in our innovative country. 🇮🇱 #PR #startups -
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8 Comments -
Hive
The field of Content Marketing is becoming more significant In terms of its importance to brands and media companies And naturally it goes up a notch in terms of quality and uniqueness www.hiveurban.com - uses artificial intelligence solutions and big data tools to produce micro-clusters of the Israeli society and data-based content. The company's technology and unique data allow the creation of unique content products that can be branded. This is an ultimate tool in the field of content-based marketing (inbound marketing) Examples of content products that can be branded : - Economic anxiety index among different populations in Israeli society - Seismograph Israel - a unique widget that measures trends and developments in Israeli society
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Yaelimeli Graphic Design
𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴: 𝗠𝗼𝗿𝗲 𝗧𝗵𝗮𝗻 𝗝𝘂𝘀𝘁 𝗮 𝗟𝗼𝗴𝗼 Hey everyone! 👋 As a graphic designer, I often get asked, "What exactly is branding?" Well, let me break it down for you. 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗮 𝗱𝗶𝘀𝘁𝗶𝗻𝗰𝘁 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗜𝘁'𝘀 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗷𝘂𝘀𝘁 𝗮 𝗹𝗼𝗴𝗼 𝗼𝗿 𝗮 𝗰𝗼𝗹𝗼𝗿 𝘀𝗰𝗵𝗲𝗺𝗲—𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮 𝗰𝗼𝗵𝗲𝘀𝗶𝘃𝗲 𝗮𝗻𝗱 𝗺𝗲𝗺𝗼𝗿𝗮𝗯𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹: 🔹 First Impressions Matter: Your brand is often the first thing people notice about your business. A strong, professional look can attract potential customers and make a lasting impression. 🔹Builds Trust and Credibility: Consistent branding shows you’re serious about your business. It builds trust and credibility, making customers more likely to choose you over the competition. 🔹Sets You Apart: In a crowded market, strong branding helps you stand out. It communicates your unique value and what makes you different. 🔹Emotional Connection: Great branding evokes emotions and creates a connection with your audience. It’s about telling a story that resonates with them. 🔹Drives Loyalty: When customers resonate with your brand, they’re more likely to become loyal advocates. Consistency in your visuals and messaging keeps them coming back. Remember, your brand is your business’s personality. Let’s make it unforgettable! ✨ Yaelimeli Graphic Designer http://www.yaelimeligd.com #GraphicDesign #Branding #DesignTips #VisualIdentity #BrandStrategy #CreativeDesign
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Singular
1. Maximize revenue 2. Don't lose players How do you maximize ad revenue without losing players? It's tough, right? Retention Club is gonna help. We've got Eran Friedman, co-founder and CTO of Singular, joining ad monetization experts Felix Braberg and Yael Takomi 💡 and moderator Margot Miller We're going to dive into: ✅ Optimizing ad placements and frequency ✅ Rewards and incentives ✅ Diversifying your formats ✅ Personalized ad experiences ... with some of the best minds in the business. It's on May 16, 11 AM Pacific. Sign up here: https://lnkd.in/gan4xr-S
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Fusion VC
"𝗬𝗼𝘁𝗮𝗺'𝘀 𝗰𝗵𝗼𝗶𝗰𝗲 𝘁𝗼 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻 𝗛𝗥 𝗧𝗲𝗰𝗵 𝗶𝘀 𝗲𝘅𝗰𝗲𝗹𝗹𝗲𝗻𝘁." Yotam Tzuker, CEO and co-founder of Team Me, is featured on Calcalist כלכליסט's Growth+ project, where he met with Ronni Zehavi, CEO and co-founder of HiBob. They explored the challenges faced by early-stage startups over the past seven months and discussed how tough times foster resilience. Dive into their conversation through the link in the comments. Guy Katsovich | Yair Vardi | Poalim Tech #growth #PortfolioCompany #startups
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Stav Nemesh
So marketing has many forms and shapes you can use many tools to your advantage even the looks of your office can set a tone for messaging potential clients. Article of mine that been published on walla about how to use your office as a marketing tool without puting loads of many in to design. https://lnkd.in/deeDwFMm
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SciPlay
🔍 The State of Ad Creatives in App Marketing Our UA Technical Lead - Social, Dana Shaviv, will be joining a webinar with experts from AppsFlyer and TikTok to discuss key creative strategies for 2024. Tune in to learn about the latest trends in creative optimization. Discover insights from our AI, which has analyzed over 220,000 creative variations to identify what makes a winning ad. Don’t miss this opportunity to elevate your app marketing game! https://bit.ly/3KkaoPU #AppMarketing #CreativeStrategies #Webinar #AI #
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