Have you ever wondered why giants like PepsiCo, Google, Microsoft, and Apple are constantly collaborating with or acquiring startups?
As part of my role as GM of PepsiCo Labs,a big part of my job is to identify the needs and challenges in the business that can be solved with emerging tech and take action to address them.
It is safe to say that enterprises have a lot of resources. However, they often lack the agility that startups inherently possess.
Startups, on the other hand, are innovation powerhouses, unburdened by legacy systems or hierarchical decision-making. They move fast, pivot quickly, and bring disruptive ideas to the table.
Enterprises that crack the code on successfully embracing startups infuse this dynamic spirit of innovation throughout their expansive, established business operations, leading to leapfrogging ahead.
Startups and enterprises complement one another with their unique strengths while solving each other’s problems.
After reviewing thousands of startups and collaborating with hundreds of them successfully, the magic is real.
A real-life example of this magic is Bringoz
Bringoz is a last-mile orchestration and optimization platform. They bring visibility and effectiveness to our frontline.
They have cutting-edge technology, we have the scale.
Together, we are improving the daily operations of thousands of associates.
#InnovationPartnership #Startups #EnterpriseCollaboration