Tanya Townsend

A 2% growth in Q1 2024 is an encouraging start to the year following strong growth in 2022 and 2023. Irish economic fundamentals continue to be strong, and Radiocentre Ireland is expecting a strong revenue performance for the remainder of 2024.

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Kick-off your week with the Bulletin Business Plus Magazine

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The Irish radio advertising market enjoyed revenues of €77.9 million for the January to June 2024 period, up 2% on the same period last year. The €77.9 million revenue was made up of €59.5 million of spot revenue (radio commercials) which was flat for the period, branded content revenue (sponsorships, partnerships, content solutions) came to €14.8 million, up 9%, while digital audio revenue was €3.5 million for the period, up 8.3%.  It is great to see further growth in radio revenue following on from such strong revenue growth in 2022 and 2023.  And we are positive about the rest of 2024, considering May and June recorded the highest levels of revenue growth year to date. You can find out more here https://lnkd.in/dDgxPU67 IAPI - Institute of Advertising Practitioners in Ireland #audioadvertising

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Brand Consideration is a critical metric that bridges awareness and purchase intent. Across the 31 brands represented in Radiocentre Ireland's CampaignFX research, Brand Consideration was 33% higher on average for brands using audio compared brands that had not been on-air. This is an important finding for advertisers. When consumers consider a brand and their interest is piqued, they tend to seek more information. In today’s media environment, this curiosity usually drives people to search for specific brands online to learn about competitive offerings, reviews, prices, and other relevant details. We see strong evidence for this process at work in the CampaignFX data. Radiocentre Ireland has partnered with research company Colourtext to deliver CampaignFX, a new research study designed to demonstrate the effectiveness of audio advertising in Ireland. You can read more and watch the webinar on the Radiocentre Ireland website https://lnkd.in/esc5bsAb IAPI - Institute of Advertising Practitioners in Ireland Marketing Institute Ireland Marketing Society of Ireland #advertisingeffectiveness

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The Euros are here and it has never been more exciting to be a challenger brand. People will approach marketing during the Euros in two ways: 1. Go big, have sponsorships and spend A LOT Irish betting firm Paddy Power went all out with their ad featuring Danny Dyer and Peter Crouch. AliExpress have also gone down the big budget route being the first exclusive global e-commerce partner of 2024 with an ad featuring none other than David Beckham!  2. Be clever and reactive and spend very little Second-hand football shirt brand, Match Worn Shirts’ has been quick on Twitter with live game updates, scores and of course, promotions of the shirts they have to sell based on who is playing. A perfect moment to insert your brand into a conversation without spending big money. In events like these, it seriously pays to be agile, creative and bold which challenger brands seem to be. It’s going to be a very competitive time, but ultimately the brands that do well will be the ones who use creativity to stand out.

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Digital advertising spend in the Irish market for 2023 rose by 11% to reach €958m according to the latest results of the IAB PwC Online Adspend report. #IAB #Advertising #IABAdspend Pictured: Suzanne McElligott, CEO, IAB Ireland

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Cost of living continues to command the consumer agenda, though I am coming to the conclusion that this is the new normal and companies will need to focus on value for money from the perspective of their customers. 62% of Irish consumers are extremely concerned about the cost of living, with 80% worried about having access to quality healthcare. 🏥 The latest EY Future Consumer Index discovered that the cost of essentials like electricity, gas, and groceries along with access to quality healthcare are the biggest concerns. 💡🛍️ Find out more now – https://lnkd.in/evmvUhwN #FCI

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🎥An enjoyable two days of training with Sinead O'Reilly and the Marketing and Internal Comms teams in Gas Networks Ireland. Using smartphones and accessories, it was a practical training on how to capture and edit GNI video (and image) content to a high quality for successful social campaigns - across a range of potential content topics. We had fun and all the attendees came away with the tools to start creating their own content ________ ❓ Does your business require Animations, Video Production, or Training? ✅ 𝗕𝗼𝗼𝗸 𝗮 𝗳𝗿𝗲𝗲 𝘃𝗶𝗱𝗲𝗼 𝗰𝗮𝗹𝗹 𝘁𝗼 𝗴𝗲𝘁 𝘀𝘁𝗮𝗿𝘁𝗲𝗱. 🔔 Tap my profile bell for content, tips, industry updates and exciting new trends and tech. ________ #Training #Videotraining #Smartphone #videoproduction #businessvideo

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TV sees 9% increase in revenues in Q1 2024 and TV viewing has recorded a very strong start to 2024. New figures published by TAM Ireland show that Quarter 1 revenue grew by an impressive 9% yoy. Revenues of €66,705,599 were recorded for Jan – Mar 2024 showing a very strong return to growth. This revenue figure includes spot, non-spot and BVOD commercial revenue. The increase is on the back of strong viewing data -  total time spent viewing to commercial channels is up 6% yoy to 110 mins per day. (Ads 15+) 85% of this viewing was to Live TV*. According to TAM Ireland’s Total Video Panel, Adults 15+ are spending 168 mins per day with all broadcasters’ content across all devices (up from 157 in 2023) this compares very favourably to SVOD services such as Netflix and Disney+ where they spend a total of 24 mins a day, and against video sharing platforms such as YouTube, Facebook and TikTok where they spend a total of 47 mins per day** “It is great to see this level of growth and confidence in TV advertising. TV’s effectiveness has been proven time and time again, which is why clients are investing heavily. The effectiveness is driven by the scale and time spent delivered by TV, along with the very high levels of active attention TV commands, as seen in our recent, award winning, research with Red C and Karen Nelson Fields’ Amplified Intelligence” says Jill McGrath CEO TAM Ireland Source: *TAM Ireland/Nielsen Media Ireland Jan – Mar 24 v Jan – Mar 23, avg mins per person, consolidated, all day, all week.

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Well done to all.

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Here it is, your Monday Bulletin Business Plus Magazine

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Here's a quick read about our play The Long Way Home featuring the songs of the legendary Tom Waits:

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Your Thursday business Bulletin Business Plus Magazine

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When you think of the future, what’s your vision of living a good life? Today marks the launch of the first #GoodLife2030Ireland Citizen Vision report! Read more, download the report and sign up to the webinar at the post below. Jane McDaid Claire Hyland Laura Costello 👏🏻

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What is a GOOD LIFE? We asked the people of Ireland and here are the life-affirming results. DOWNLOAD this nationally representative survey and report for FREE and join this conversation. A 2030 Good Life is ours to create. Creative Ireland, Purpose Disruptors, THINKHOUSE, Ipsos B&A. #creativeIreland #CreativeClimateAction #collaboration

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This month creative company, Folk VML VML released a report on the Family Fallacy, which covers how different realities are shaping Irish culture and modern family dynamics. The report highlights some interesting stats that marketers and brand owners should keep in mind when planning campaigns to make sure to reach a wide range of audiences. Some key take aways we learnt from the report are: -      Overrepresentation: The traditional family structure only accounts for 36% of Irish households, yet it is the most overrepresented group when it comes to advertising and marketing products and services. -      Know your audience: Only 38% of people in Ireland feel brands and companies are in touch with their family’s life and needs as they are today. -      ‘Family’ has been on a journey: Nearly 80% of people in Ireland agree that you don’t have to have kids to be a family. 78% of people say that family is no longer defined purely by blood or marriage. 61% of blended and divorced families believe brands in Ireland should help to normalise non-traditional family structures. 80% of same-sex families want brands to understand how their family works, while 1 in 4 families with children in Ireland is a one-parent family. Are all of these various families being catered for in marketing campaigns? -      Housing shifts: Brands need to adapt to meet the needs of co-living and multi-generational living. 68% of Ireland’s young adults are currently living at home and the average homebuyer is now 39. -      Motherhood and fatherhood:  73% of people in Ireland think that becoming a mother makes career progression harder and 68% of mothers in Ireland feel the portrayal of family structures in advertising and marketing is old school traditional and stereotypical. In other European countries, such as Sweden for instance, 90% take paternity leave. In Ireland, less than half of fathers entitled to paternity take this leave. 25% of respondents in the report also stated they do not want children, which leads to a new demographic, DINK ‘Double income no kids’. Are marketing and communications campaigns making content relevant for this market? The overall take away from the report is that consumers trust, prefer and support brands that understand their needs and where consumers can see themselves and their peer group truly represented in campaigns. 

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🚀 How to make every word count ⬇️ In this episode Richard talks to Jack Murray , entrepreneur and the CEO of MediaHQ, a leading Irish SaaS company that has revolutionised the PR and communications industry. Jack shares his passion for storytelling in business and we explore how you can land your mission, and your message, with real logical and emotional impact. In this conversation, you’ll learn: - The insidious ways corporate culture is reducing your impact – and what to do instead. - Specific tools to help you clarify your mission - How to use the "Magic Slice" to land your message with impact - How to change your presentations so they benefit from the latest neuroscience findings on how to win hearts and minds (and what not to do) There's lots of actionable insights in the full episode tune into the Impact Multiplier CEO Podcast wherever you listen to your podcasts (or find it on YouTube) 🚀 Want to 10X your financials, 10X your positive impact and 10X your fun? Join 17000+ and learn the secrets of exponential impact from top CEOs: https://vist.ly/353vt

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