Richard Collumb

Center Parcs: The Unmissable Launch in association with Starcom

Center Parcs: Delivering on Family Time & Targets in association with Starcom

PR category for the 'Awake the Forest' Center Parcs Ireland opening weekend with TeneoPSG

Best use of video with EPA Awards for the 'Awake the Forest' Center Parcs Ireland opening weekend with TeneoPSG

In under one year East Coast Bakehouse went from having a shell of a factory to having national listings with all the major multiples for its range of biscuits that are fast becoming a consumer staple. With a limited marketing budget, the small team focused its resources on maximising the message of baking better biscuits in Ireland through a highly engaging mass media awareness campaign, levering innovative public relations opportunities and delighting consumers with product samples. The firm… Show more

In under one year East Coast Bakehouse went from having a shell of a factory to having national listings with all the major multiples for its range of biscuits that are fast becoming a consumer staple. With a limited marketing budget, the small team focused its resources on maximising the message of baking better biscuits in Ireland through a highly engaging mass media awareness campaign, levering innovative public relations opportunities and delighting consumers with product samples. The firm has gained a strong base of fans on Facebook, and a growing CRM database. The rate of sale since launch has exceeded expectations. Show less

Love Irish Food and Exterion Media awarded East Coast Bakehouse as the winner of The Love Irish Food Brand Development Award for 2017. East Coast Bakehouse received €70,000 worth of out-of-home advertising space from Exterion Media and an additional €10,000 creative bursary towards the campaign by advertising agency OwensDDB

Ornua is Ireland’s largest exporter of Irish dairy products, and it has ambitious growth plans based on category and geographical expansion. The launch of the Eureka! brand in the UAE was the first entry into dairy snacking for the Ornua group and the creation of Ornua's first portfolio range designed specifically for kids. Eureka! is one of the few brands offering a cross category range designed for kids and the brand's unique way of reaching the target consumer has built affinity among Middle… Show more

Ornua is Ireland’s largest exporter of Irish dairy products, and it has ambitious growth plans based on category and geographical expansion. The launch of the Eureka! brand in the UAE was the first entry into dairy snacking for the Ornua group and the creation of Ornua's first portfolio range designed specifically for kids. Eureka! is one of the few brands offering a cross category range designed for kids and the brand's unique way of reaching the target consumer has built affinity among Middle East consumers. Ornua is well positioned to capitalise on the brand’s potential to deliver incremental revenue and profit to the business. Show less

Diet Coke is the world's third-largest soft drink, and in Ireland it was experiencing declining penetration among 16-24 year old females. The marketing response was aimed at generating emotional relevance through fashion and glamour. Assisted by Verve Marketing, an integrated "always on" campaign was developed to use international and local assets through 2012, including a partnership with Jean Paul Gaultier. This led to uplifts in frequency of purchase and attitudes towards the Diet Coke brand.

The Jacob's Biscuit brand set about countering falling sales and market share by focusing on its pillar brands and injecting contemporary relevance into them. As part of this strategy, the company launched the new Elite Chocolate Mikado in April 2011. The brief from the marketing team to New Product Development was to take the established Jacob's Mikado and enrobe it in chocolate. A major distribution and display drive was aimed at the bulls-eye target market of 25-34 females through PR, online… Show more

The Jacob's Biscuit brand set about countering falling sales and market share by focusing on its pillar brands and injecting contemporary relevance into them. As part of this strategy, the company launched the new Elite Chocolate Mikado in April 2011. The brief from the marketing team to New Product Development was to take the established Jacob's Mikado and enrobe it in chocolate. A major distribution and display drive was aimed at the bulls-eye target market of 25-34 females through PR, online and guerrilla sampling. The result was the most successful biscuit launch in 10 years, driving the Elite pillar brand to number one in volume and value in its sector by the end of 2011. Show less