About
Articles by Lucy
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Enhancing Your Website's Performance - What Does it Take?
Enhancing Your Website's Performance - What Does it Take?
By Lucy O'Reilly
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8 reasons why your site visitors are not buying from your website
8 reasons why your site visitors are not buying from your website
By Lucy O'Reilly
Contributions
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What do you do if your brand audit reveals inconsistencies in messaging and visual identity?
Go back to the basics of your positioning and get the utmost clarity on who you are and what do you stand for, what’s the essence of your brand. Then check your messaging, the thread that weaves your brand's narrative together. It's how you communicate your value proposition, your unique selling points and why your audience should care. Effective messaging resonates with your target audience, speaking directly to their needs, desires, and pain points. Then take an objective look at your visual identity- does it communicate the essence of your brand in a way that’s aligned with your messaging? Does it communicate the same brand personality that you defined in your positioning?
Activity
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On a day when I need to clear my head I take myself to the Lexicon library in Dunlaoghaire and have a read and then a stroll. I always feel like I…
On a day when I need to clear my head I take myself to the Lexicon library in Dunlaoghaire and have a read and then a stroll. I always feel like I…
Liked by Lucy O'Reilly
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I've built & worked on over 80 websites in the last 3 years. Here's what most businesses do wrong (5 is the worst): 1. Prioritise design over ease…
I've built & worked on over 80 websites in the last 3 years. Here's what most businesses do wrong (5 is the worst): 1. Prioritise design over ease…
Liked by Lucy O'Reilly
Experience & Education
Volunteer Experience
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PRO
Dun Laoghaire Choral Society
- Present 12 years 11 months
Arts and Culture
My role was to improve the external image of the choir and bring a greater awareness of the choir's activities to the wider concert-going public in Dublin. This included the development of a new website, the introduction of online ticket sales, the development of a MailChimp database of concert-goers, press and PR contacts, sponsors, patrons and other relevant parties.
I organised concert launches and was responsible for dealing for media relations, including live broadcasts and a…My role was to improve the external image of the choir and bring a greater awareness of the choir's activities to the wider concert-going public in Dublin. This included the development of a new website, the introduction of online ticket sales, the development of a MailChimp database of concert-goers, press and PR contacts, sponsors, patrons and other relevant parties.
I organised concert launches and was responsible for dealing for media relations, including live broadcasts and a special RTE "Nationwide" edition devoted to the choir's activities.
I was responsible for organising choir trips abroad, Open Nights, auditions, the recruitment of an assistant music director
I revamped the design of all promotional print items and launched and managed social media accounts.
Since 2016 I am being remunerated for all design work and web updates for the choir. -
PTA Communications
Lycee Francais d'Irlande
- 2 years 10 months
Education
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Committee Member
The SuperTones Children's Choir
Arts and Culture
I was involved in the creation of this choir from the start, when DLCS received funding from Dun Laoghaire-Rathdown County Council to form a children's choir.
I actively engaged in all aspects of the running of the choir, from organising concerts to managing invitations to perform on RTE Television, at the Mountains to Sea Book Festival and with the RTE Concert Orchestra in their production of The Nutcracker in The Gaiety Theatre.
I also developed the choir's website and…I was involved in the creation of this choir from the start, when DLCS received funding from Dun Laoghaire-Rathdown County Council to form a children's choir.
I actively engaged in all aspects of the running of the choir, from organising concerts to managing invitations to perform on RTE Television, at the Mountains to Sea Book Festival and with the RTE Concert Orchestra in their production of The Nutcracker in The Gaiety Theatre.
I also developed the choir's website and currently manage The SuperTones website and Facebook page
Languages
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French
Native or bilingual proficiency
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Spanish
Limited working proficiency
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English
Native or bilingual proficiency
Recommendations received
9 people have recommended Lucy
Join now to viewMore activity by Lucy
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Rand Fishkin Cofounder of SparkToro and CEO of Snackbar Studio is coming to give a FREE webinar for you next month. Rand will get into: - Adapting…
Rand Fishkin Cofounder of SparkToro and CEO of Snackbar Studio is coming to give a FREE webinar for you next month. Rand will get into: - Adapting…
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Best wishes to our Trinity College Dublin Alumni Jack Kelly, who is representing the Irish Rugby Sevens team at the Olympic Games in France. Their…
Best wishes to our Trinity College Dublin Alumni Jack Kelly, who is representing the Irish Rugby Sevens team at the Olympic Games in France. Their…
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