Chris Upton

Advertising Awareness is a crucial metric that measures the extent to which consumers are familiar with a brand’s advertising. Radiocentre Ireland has partnered with research company Colourtext to deliver a new research study, CampaignFX, designed to demonstrate the effectiveness of audio advertising in Ireland. The database of 31 brands across 5 product categories shows that Advertising Awareness is 26% higher for brands that advertise on audio. This result is consistent with other research studies which have found that Ad Awareness seems to be particularly sensitive to the effects of audio campaigns. Exposure to audio advertising has been shown to boost awareness of a brand's marketing activity across other media channels. This is often called radio’s ‘virtual TV’ or virtual ‘digital effect’, and we see clear evidence for that here. You can read more and watch the webinar on the Radiocentre Ireland website here https://lnkd.in/esc5bsAb IAPI - Institute of Advertising Practitioners in Ireland Marketing Institute Ireland Marketing Society of Ireland #marketingeffectiveness  

4

Ready to transform your digital presence? Look no further. Based in Northern Ireland, we specialise in crafting impactful social media and digital marketing strategies tailored to elevate your brand. Curious about how to maximise your online reach? Do you know what strategies work best for your industry? Ask us anything! We are here to guide you every step of the way. Contact us today at 02890 992444 to kickstart your journey towards online success! #FullertonSocialMedia #NorthernIreland #DigitalMarketing

1

Best start to the day; belly laughs with Rob Mayhew (Business and Finance bCreator of the year). Thanks IAPI - Institute of Advertising Practitioners in Ireland for a morning filled with relatable anecdotes and insights. Our 3 key takeaways from Rob’s talk: • How powerful relatable social content is for brands. • Your life experiences can become content (and it’s never too late to start a Tiktok!) • Don’t take yourself too seriously.

39

6 Comments

Heineken's "Pub Museums": A Case Study in Creative and Experiential Marketing The HEINEKEN Company has launched a campaign in Ireland called 'Pub Museums' to showcase the value and importance of Irish pubs. The campaign, created by ad agencies LePub and Publicis Dublin, launched in April 2024. Each participating pub has been transformed into a virtual museum, featuring historical artifacts, audio guides, and souvenirs. Visitors can scan a QR code to discover pub history through augmented reality. The campaign uses indoor navigation, geolocation, and photogrammetry to create an immersive experience. The campaign aims to safeguard pubs for generations to come. Gaining recognition as an official museum would provide pubs with opportunities and resources usually reserved for other cultural landmarks. Heineken® is exploring how these pubs can apply for official museum accreditation via a national accreditation program. Heineken's "Pub Museums" campaign in Ireland is a masterclass in blending heritage preservation with cutting-edge technology to create a truly immersive brand experience. 📌 Here's what makes it tick: Unique Selling Proposition (USP): Transform traditional pubs into virtual museums, highlighting their cultural significance. Engaging User Experience (UX): Leverages AR technology for a seamless exploration of historical artifacts via smartphones. Interactive Storytelling: Pubs become living museums with 3D object recognition and audio guides. Sustainability Focus: Aims to secure official museum status for pubs, ensuring their survival for future generations. 📌 Marketers can be inspired by: Emotional Connection: The campaign taps into love for Irish pubs and their rich history, fostering brand loyalty for Heineken. Innovative Technology: AR creates a unique and engaging way to learn about the pubs, driving user interest. Tangible Impact: The campaign goes beyond brand promotion, aiming to preserve cultural heritage. Heineken's "Pub Museums" is more than just an ad campaign - it's a blueprint for innovative marketing that marries marrying technology with storytelling and social responsibility. #Heineken #PubMuseums #socialmediamarketing #branding #marketingagency #socialmediamarketingagency #krakowsocialmediamarketing #socialmediamarketingpoland #dublinsocialmediamarketing #marketinginspiration #connections #community #letsconnect  #ARmarketing #experientialmarketing #culturalheritage

26

2 Comments

Let's break the PR barriers... It’s survival of the smartest out there, and mediocrity is murder for brands. So, if you’re ready to smash the ‘same-old, same-old’ and break out of the box, call PR Worx today and let us show you what an award-winning PR team can do for your business. Contact PR Worx today on 011 896 1818 or ceo@prworx.co.za and let’s get a little colour back into your brand! #PRWorx #PRMatters #PRAgency #Branding #Marketing #PublicRelations #BusinessGrowth #businessInnovation #BrandStrategy

18

2 Comments

Using a clear POV ensures your content is consistent, candid and true to your brand’s mission, vision and values. It's not just about stating opinions—it’s about being explicit and upfront about what matters to you, making your brand distinctive and recognisable. 🌟 Embrace your POV to tell your unique story, align your content with your values, and stand out from the crowd. Plunge into the world of POV and transform your content today! Sample POV video- https://lnkd.in/dbxn7aVC . . . #MarkiverseMedia #BrandIdentity #ContentCreation #MarketingStrategy #DigitalMarketing #BrandStorytelling #BrandValues #ContentMarketing #MarketingTips #BusinessGrowth #BrandAwareness #ContentStrategy #MarketingInnovation #POV #BrandConsistency

1

Good creative and copy always stands out. Seen on the tube

6

We all want to know what people dream of, right? Us, marketers, well we're busy making people's dreams come true - right? JOIN US ⭐ This Thursday May 16th at 12 noon we'll host a special online event to share the findings from the #GoodLife2030Ireland Citizen Vision Report. This research builds on a growing body of citizen vision reports produced by Purpose Disruptors, demonstrating what people dream of in the future. The findings reveal an opportunity to support mindset shifts and the reimagination of a good life in 2030. ⭐ Who should attend? This event is especially relevant for marketing, advertising and media professionals. It will also be of interest to academics, PRs and anyone working in sustainability communications. ⭐ Spaces are free but limited. Reserve your spot in advance here: https://lnkd.in/e_8JkEE9 ⭐ The report is already being documented across multiple media outlets - if you haven't already; Download it here for FREE: https://lnkd.in/ezST8r2e ⭐ Follow and be part of the campaign too via the @GoodLife2030Ireland instagram page: https://lnkd.in/eiX4mi_P #CreativeClimateAction hashtag #CreativeIreland https://lnkd.in/e5PWNKua

7

🕰️🥤 Nostalgia in Marketing: Fanta's 'Wanta Fanta' Revival. Nostalgia continues to make a significant impact in marketing strategies. Fanta revisiting its iconic 'Wanta Fanta' campaign shows the lasting appeal of nostalgic elements. Thinking of integrating nostalgia into your brand's marketing efforts? Allegra Alpena can help you craft a nostalgic print marketing campaign that resonates with your audience. Let’s discuss how nostalgia can enhance your brand visibility. Explore the resurgence of Fanta's nostalgic campaign: https://lnkd.in/gEw_rAEQ #NostalgicMarketing #BrandStrategy #PrintMarketing #AllegraAlpena

1

For our June session we'll welcome Paul Kennedy, founder and director of Belfast based creative marketing agency Life Like Media Marketing who work with some of the biggest brands and athletes in the DTC space delivering performance-focused ad creatives for scaling on paid social. On Thursday 27th June Paul will highlight the current best practices for social media ad creatives that will turn consumers into customers and how to build them efficiently and at scale, as backed by £millions of data. He will cover how to analyse your best-performing creative and what to do next to improve performance and explain how to build the right videos and static graphics for the best results. You will learn some fundamental frameworks for content types and some deeper tactics to increase content output; ✅ Why more is better ✅ Specific metrics to read and industry KPIs to take back to your agency ✅ How to reduce creative cost and improve output with AI and tech tools More info and book your spot here 👉 https://lnkd.in/e8_rwaV4

7

1 Comment

Let's have a conversation around 'how do you measure marketing ROI effectiveness?'. The past few years there's been a real shift in consumer behaviour and we recognise the pressing need for clarity and precision in creating marketing strategies that are effective and deliver a solid ROI: https://lnkd.in/e7R78rKn. After speaking and working with Brand managers and CMOs, we've got a clearer picture of how creating marketing campaigns that deliver measurable results and achieve success that has an impact. #Marketing #marketingcampaigns #adagency #PRagency #advertising #advertisingagency #adagency #brandactivations #brandpartnerships #creativemarketing #creativecampaigns #marketingmeasurements #ROI

1

A compelling and important argument by Les Binet, written up expertly by Niamh Carroll in Marketing Week. “Where I think we get it wrong is when we want to do both jobs at the same time. Brands make that mistake of trying to do the brand stuff at the point of purchase. They’re different jobs. When you have a strong brand, people will be more responsive to your performance marketing… they’re already warmed up." As spend becomes tightened for everyone, fully understanding the role and purpose of brand is more important than ever. Making sure that brand is who you are, what you are known by to your people and the face you show to the world, and how that subsequently feeds into the performance side of things, is vital for ensuring each cog works as it should. Fallow times mean brand is especially significant - businesses have to make sure they really understand what it's for and how to make the most of it. #brandbuilding #brandvalue #brandlove #brand #brandconsultancy #creativeagency #pioneeringspirit #pioneeringconnection

25

We love this transformation 😍 We've taken @ceramiccraftstudio’s social media from unorganised to curated, proving the power of consistent branding and a strategic approach. A beautiful feed not only attracts the eye but also keeps your audience engaged and coming back for more. Want to see what we can do for you? Let's talk! 💌 hello@somethingsocial.co.za 🔗 www.somethingsocial.co.za #brandtransformation #aestheticfeed #somethingsocialmarketing #socialmediarevamp #brandrevolution #curatedcontent #strategicbranding #engagingcontent #digitalmakeover #visualstrategy

2

When brand guidelines are reduced to just your logo, and how that logo is applied to static assets, so much of the bigger picture around the application of your brand is diluted. How your brand is applied across multiple channels – both on and offline – is something that needs to be captured if you want to achieve consistency and cohesion. Discover the many reasons you should update your brand guidelines for a digital age in our latest blog (link in comments) 👇 #blog #marketingblog #purposedriven #creativeagency #brandguidelines #digitalbrandapplication #digitalbranding #brand #branding

2

1 Comment

This book is genius marketing. But the story about how and why it was created is even more genius. In 1951, Sir Hugh Beaver, a director at Guinness Brewery, was hunting in Ireland. During the hunt, he missed a shot at a Golden Plover. Back at the lodge, while enjoying a pint, he attributed his miss to the fact that the Golden Plover was the fastest game bird in Europe. When one of his hunting buddies disputed this, a friendly but passionate debate erupted (over pints of Guinness, of course). After the party ended, he searched for an answer in reference books but couldn't find it anywhere. He then got a brilliant idea. He thought people must always have these types of arguments about obscure and absurd facts, especially in pubs where trivia games and bantering where common. His idea was to create a book to answer all these obscure and absurd facts while promoting Guinness. (I read somewhere that the idea occurred to him when he noticed the similarity between the words genius and Guinness). For the next few years, he teamed up with a fact-finding agency run by the twins Ross and Norris McWhirter to create the first edition of the Guinness Book of World Records book, which was handed out for free in bars in 1955. People instantly fell in love with it. So, Guinness eventually decided to start selling it to the public. The first edition sold 187,000 copies before Christmas, and the following year it sold 70,000 in the U.S.. In 1964, book sales across all editions and languages peaked at one million copies. As of May 2024, the book had sold 120 million copies in more than 100 countries and 22 languages, making it one of the biggest-selling copyright titles ever. Today, the Guinness Book of World Records is considered the Holy Grail of Facts. But from a marketing perspective, it's also the Holy Grail of content marketing. What started as a fun guide meant to promote beer became a profitable business. Which proves once again that creativity in business is not just limited to marketing and advertising. And that traditional advertising and marketing are not the only ways to build a brand. So the next time you need to find a new way to promote your product and service, ask yourself the following questions: What future innovation can your brand benefit from? What service or product can you invent to encourage the adoption of that innovation? Something that promotes the brand at scale while being massively profitable itself. #advertisinghistorytoday My services #guarillamarketing #copywriting #ghostwriting #advertisng #marketing #branding

246

23 Comments