Zahra

The next instalment of our #contentmarketing newsletter drops tomorrow morning. This month, we're talking #customerretention and engagement; content marketing strategies revolutionising #healthcarecommunication; and more! 📌 If you're not yet subscribed, don't miss out; sign up right here ➡ https://bit.ly/3JG4mbG

We're in the process of editing a fresh new batch of photography for the brilliant O'Brien Fine Foods. While you wait, feast your eyes on of some of the gorgeous assets we crafted for them in the past – each one inspiring customers to use Brady Family products in exciting ways over the summer months. Professional photography can elevate your brand to new heights. If you'd like to find out more, drop us a line at hello@zahramediagroup.com #contentthatconnects #contentmarketing #foodphotography

Volkswagen Ireland is proudly celebrating 50 years of the iconic Golf 🛞 To mark this milestone, our team was enlisted to help tell the stories of three Golf enthusiasts, uncovering what exactly this legendary model means to drivers across Ireland. The video is a testament to the passion, pride, and sense of community that defines the Volkswagen brand in Ireland 💙 The team that brought the content to life 🎥 Siobhán Grogan, Grace Sallis, Adrian Carty, Neil Donegan, Eoghan O'Neill, Eimear Walshe, Helena McGrath, Natalie Mizyuk, Alexia Pringiers & Christopher Brady.

We love collaborating with the brilliant team at Sysco Ireland. Together, we use a combination of insights from Sysco sales reps on the ground and trends to inform content choices each season, always addressing customer pain points and challenges while helping them stay ahead of the curve. We work together ahead of shoots to come up with content ideas that will resonate with Sysco customers, boosting sales, increasing engagement, and further positioning Sysco as a thought leader in the industry. We typically venture to Sysco HQ with our props, backdrops and gear in tow to capture each suite of content making life as easy as possible for our great client. Plus, sampling the delicious dishes the Sysco development chefs craft is always a highlight! Shout out to the brilliant team that brought Sysco's summer content to life this year Aisling Byrne, Stephen Keogh, Simon Hudson, Liam Byrd, Elsje du Toit, Paula Murphy & Naomi Dooge. #contentthatconnects #contentmarketing #foodcontent

Aviva believes in going the extra mile to show its appreciation for its customers, even when they least expect it! As part of Aviva’s surprise and delight perks, we had the pleasure of helping make a dream come true for a 12-year-old #TaylorSwift superfan. Witness pure excitement unfold as what appears to be a routine car fix turns into an unforgettable surprise for the daughter of an Aviva car insurance customer. From careful planning and, in this case, top-secret coordination to on-site direction and post-production requirements, we’re here to help you create unforgettable moments that remind your customers just how valued they are. Shout out to our brilliant team that brought this content to life Siobhán Grogan, Grace Sallis , Neil Donegan and Dave Doherty, and to our fantastic clients Cliona Guilmartin & Patrick Donnellan APA who are a dream to collaborate with. #contentthatconnects #contentmarketing #customerloyalty #surpriseanddelight #customerappreciation

From clicks to customers—taste the difference strategic content makes! Zahra's content strategies are crafted to build lasting relationships between your brand and your audience. Using our easyFood community of over 200K Irish consumer fans, we gain unique insights that enable us to create content that truly speaks to your audience's preferences and needs. Enhance your food service brand’s presence today with real-time engagement through powerful storytelling. Join us now: https://lnkd.in/gXGuM4RQ #ContentStrategy #ContentCreation #ContentIdeas #ContentPlan #ContentGrowth #EngagingContent #ContentDevelopment #ContentMarketingStrategy #ContentExperts #ContentTips #ContentPromotion #ContentGoals #ContentTrends #zahramediagroup #zahra

We had a great time at the latest Virgin Media Business Ireland #BackingBusiness event earlier this week. Our managing directors Siobhán Grogan & Paula Murphy connected with some fantastic brands and the brilliant people behind the including Megnificent Creative, RiskEye Online Security Service, Samantha Forrest of the super Fussy Food Plates, Helen Bracken - Fox Covert Farm, Sharon Huggard, the woman behind the brilliant Get In The Picture movement & SpecialGifts.ie, a wonderful platform for Irish-made gifts and products. #contentthatconnects #backingbusiness #contentmarketing

One of our favourite #custompublishing projects is PLAY, Virgin Media Ireland's customer entertainment magazine. Today, Virgin Media launched its 30th issue with our very own Nicola Coughlan gracing the cover. 👑 PLAY offers Virgin Media customers exclusive content, entertainment round-ups, the latest in movies, sports, podcasts, gaming and more ultimately helping customers to get the most from their Virgin Media products and services. 👑 Check out the latest issue here ➡ https://bit.ly/3zmyDdG And shout out to our fantastic Zahra team Gillian Quinn, Elsje du Toit and Alison Egan, and our wonderful Virgin team of Fionnuala Tohill, Nita Finnerty & Gary Farrell who brought this issue to life. #custompublishing #digitalmagazine #customerretention #customerengagement #contentmarketing #contentmarketingireland

We recently caught up with Leanne Papaioannou, Founder & CEO of Chilli Pepper | Redefining Loyalty, and our very own Co-Founder and Director Gina Miltiadou to talk strategies for building brand advocacy through content marketing and loyalty initiatives. The secret to brand advocacy? Ultimately, it boils down to authentic connections made by aligning brand and customer values and offering personalised solutions. Read the full blog to learn more about brand advocacy and strategies that will create lasting customer advocacy and loyalty from these two industry experts right here ➡ https://bit.ly/3VmKH6g #contentthatconnects #customerloyalty #brandadvocacy #contentmarketing #contentstrategy #expertguidance