Nathaniel Schooler

The 22 Laws of Category Design is for a small percentage of business people. It's a different (kind of) book—for marketing leaders and entrepreneurs with (very) different minds. •It is about creating your own market •It is (not) about competing in existing markets •Flip through it to find inspiration for your category, company, and customers. •Choose the chapter that's relevant to you, today. •Work through exercises to immediately start applying what you learn. There is a reason this book, is a#1 bestseller in (both) Marketing and Startups. Available in paperback, eBook, and audiobook. Now on Amazon (link in comments 👇🏻)

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Value propositions are great, but most people get them wrong. Hardly anyone knows how to write a good one. They’re meant to describe the service (or product) your brand offers. You need to include: 🔍 The relevance of the offer to your customer 💎 The value of your offer 🌟 The YOUness—aka the uniqueness—-that differentiates you from your competition. Most value propositions fall short on at least one point, and even more on two. Most businesses treat value propositions like glorified “I help…” statements. WHY?! 😩 Just stop. 🚫 So instead of a Unique Value Proposition (UVP), create a Unique BRAND Proposition (UBP). 🏆 Really dial into what makes your brand stand out from the sea of businesses. 🌊 Because if you don’t, you’ll get lost at sea. And a good captain always goes down with their ship—whether you want to or not. 🚢 If you’re wondering how to write one, no worries. I got you. 👇 Start with this simple formula: [Brand Name] helps [Ideal Customer] to [solve a problem] by achieving [solution] and [feeling]. Notice there’s a feeling in there. You want your ideal customer to feel a certain way every time they interact with you. 💖 And your UBP is the exclusive sneak peek into that feeling they can expect. Just be sure to zhuzh it up! ✨ (the copy + paste formula technique is outdated) #copywriter #brandstrategy #brandvoice

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I am so f*cking sick and tired of the pretty little lies. Just look at your feeds. Almost every f*cking YouTube video, every LinkedIn post, every non-fiction best-seller, every podcast episode does it. Just in the last few hours, I stumbled upon: - Build a Million-Dollar Business This Weekend - How to Make 7-Figure Income as a Consultant - This article will teach you more about business development than a 4-year college degree Please stop. Stop making people feel like failures for not being multi-millionaires. Stop weaponizing their insecurities for clicks. (Look, I'm not stupid; this post will not make them stop, but at least it makes me feel good to rant about it, and hopefully, it makes you feel better, too.) What's the solution? Let's take a real example. A few months ago, I interviewed solopreneur Jonathan Stark, who runs his business working around 5 hours per week. I could have easily titled the episode “How to Make $400K/Year Working Just 5 Hours/Week!” But I didn't because I have a conscience, I guess? I titled it, "How Jonathan Stark Runs a $400k Business Working Just 5h/Week." Do you know why? Because it's the f*cking truth. Jonathan has a solo business, which makes a lot of money, and he doesn't work much. It's not an empty promise. It's not a pretty little f*cking lie. It's just true. Sure, but what about all the clicks/likes/superlikes/shares I'm missing out on with this *honest* title? Well, I'd rather have 20 people who click, knowing full well what to expect, rather than tricking 200 people on some magic formula they're the only ones who don't know about. Plus, I like to sleep at night. I'm playing the long game. And honestly, what's really disappointing is that some seasoned people who have been in the game for decades still tell these pretty little lies. They know EXACTLY what they're doing, and it's f*cking disgusting coming from them. They're preying on those who need those quick fixes the most: single parents who need to make ends meet, college dropouts who have to generate some dough this month, etc. To end this post on a positive, I have massive respect for the people out there who are keeping it real. The ones who know they can make a difference without resorting to bullsh*t. Rand Fishkin and Amanda Natividad immediately come to mind. I can't think of others right now, but I'll edit this post once my brain wakes up. (And feel free to mention others who are consistently honest and great role models.)

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Killer Copywriting Hacks Part -7 Write about industry #NEWS. Follow these 3 steps: Step 1 - Decide on which NEWS to share. Not everything is worth sharing. Step 2 - Add your perspective to the NEWS. Your audience may know the NEWS but not YOUR perspective about it! Step 3 - Engage in discussion about this NEWS, Encourage your audience to comment. Swipe to see it LIVE for #BusinessCoach for #startups dealing with medical devices ________________________________________ #copywriter #copywriting #CopywritingTips I write Magnetic copies to turn Followers to Paying clients! Follow me: #kaminic DM me to grab my free ebook about turning followers to paying clients with #EffectiveCopywriting

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Looking for some excellent #b2b #bestpractices #marketing business success stories? 100's of field tested- proven ideas provided in this jam-packed 28 chapters book written by Alexander Kesler Grab a copy and then your fluorescent highlighter and learn from the founder of both INFUSE and Selling.com #strategy #bookclub #bestpractice

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HERE IS WHY YOU DIDN’T GET RESULTS FROM THAT INFLUENCER. Let's jump right into... Here is a simple way to milk any influencer you paid to promote your products or to generate. STEP 1: Choose Niche Influencers. This is the first step to milking influencers. To make good money from influencer marketing. Work with only niche influencers. Like me, my buying crowd are business owners. The brands I work with are only brands that seek to meet the needs of business owners. STEP 2: Choose the right strategy for the right product and right price. Say you sell high priced products like real estate, or designer perfumes for example, it doesn't make sense to expect strangers to buy real estate or 500k perfume on your website without talking to an actual human being. Why? because high priced products require more trust than low priced products, and big trust takes some time and good interaction to build. Such products are better sold through lead generation & conversion strategy where you; 1. Get the eyeballs of the right people who can afford your products by offering a lead magnet. 2. Collect their contact details so you can easily follow them up to capture all the potential sales. 3. Lead them through a sales process and make your offer to them. That’s for high priced products, for low priced products, you are better off using a wait-list strategy, instead of doing direct sales if you are using an influencer. Here’s why. Since people in the influencer’s audience didn’t know that you planned to do a sales promotion through that influencer, it means they didn’t prepare ahead for it. If you go ahead and do direct sales, even if you get some good sales, you would still miss out on all the other people who could have bought but didn’t have the cash at that time. This is why the waitlist strategy helps. STEP 3: Ensure your sales systems are well prepared to receive the massive traffic. You will most likely miss out on the massive traffic that would come from the influencers if you're ill prepared. This isn't the time for your link not to be working or your website crashing. You've got to be prepared to ensure you Milk them well. STEP 4: Make sure your offers are sweet and hard to resist! See, even if the influencer gives you a stadium crowd, if your offer is not compelling, you won't make sales. The job of an influencer is to drive people's attention to your offers, the job of your offer and sales systems is to convert them into happy customers. STEP 5: Get ready to engage with people in the comment section. Please understand that influencer posts are driven by engagement. The more you reply to people's comments, the more the post will be seen by more people. Remember, you paid the influencer, not the social media platform. Moreso, In my DSI, I will teach you how to curate your influence online so you can reduce your cost of influencer marketing. Send a DM to REGISTER for my DSI.

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It's easy to find problems and dead ends, but what about the opposite? Are you so solution-oriented that it can be difficult to see problems? When writing marketing copy or identifying value propositions, the starting line is always the problem. It can be tempting to live in "problem land" where there are a bunch of obstacles and friction points halting progress. But what about solutions land? Is it true or false? or is there nuance? People further in their careers/life often have more confidence, experience and a growth mindset. They may be blind to friction points their team or friends have because they expect that it can get done. They've got the faith. Sometimes too much. Call it audacity or "its-all-figureoutable" attitude, or sometimes lack of technical awareness. Empathetic listening, paraphrasing and psychological safety are just as important upward facing as downwards and laterally. Your people can be positive and still be a team or group that identifies real problems. Nick Bennett wrote a post about surrounding yourself with the right people. My comment about new friends is determining if they are problem people or solutions people. Where I jumped in too fast with my keyboard ninja skills to comment is that to be a WISE solutions person, you need to correctly ID the problem. Just like good marketing needs to accurately identify what problem is being solved. So what's the difference between solutions and problems people? Where they stop in their obstacles, and why. The speed of which their journey goes is relevant to their contexts, but that is where patience and procrastination exist, and a whole different discussion. People, and ourselves are complicated. The theme of Nick's post and my albeit flawed reply is that people in your life that you surround yourself with don't need to be perfect, they need to be kind to you and vice versa. Who is someone who shows up positively for you?

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Are you tired of receiving the same generic messages from growth 😘 representatives on LinkedIn? You're not alone. It seems like most of them are using the same verbiage, same approach and shaming techniques to get our attention (or in my case not get my attention in the way they want) But here's the real question: if they can't even get you to take a meeting with them, how are they going to get you a meeting with your prospective clients? Where is the creativity and authenticity in their outreach strategies? Where is their unique go to market strategy? Who does this work with? What value are they adding? This 👆🏾 was partially by LinkedIn AI because my own post was too fired up to post. Makes me wonder is this a real problem or am I cynical? And tired of my inbox being filled with these messages…

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Let's talk about writing... Writing is one of the most used skill in everything. If you notice, the landing pages, sales pages, marketing ads, posts, social media etc, all uses writing as their base skill. If you can master writing, you'll be able to attract people with your attractive writing and use psychology to close more sales. ——— Book your Clarity Catalyst Call (valued at $120), which is free for first 5 only. DM me "CALL" or book through the link in bio. Stop waiting, Book Now!

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96% of coaches fail to convert profile visitors into leads. Usually, it's because.... Your profile is failing you in these key areas: 1. PROFILE COPY: Turn your LinkedIn profile into a page-turner! Craft a narrative that grabs attention—your headline, summary, projects—make 'em all a story that's impossible to ignore. 2. PERSONAL BRANDING: Ditch the dull! Pick your colors, fonts, and visuals that scream YOU. Whether it's banner or a carousel post, let your professional identity be the rockstar in the room. 3. LEAD CAPTURE: Stop waiting for leads to fall from the sky! Build a system that not only attracts but gives you the power to reach out. I swear by ScoreApp Quiz—check it out at the end! 4. KEYWORDS: Sprinkle keywords like confetti. These are searchable and increase your visibility. Headline, summary—wherever you can. It's the secret sauce for pro-identity. 5. SOCIAL PROOF: Your LinkedIn party needs VIP passes. Get recommendations, endorsements, and testimonials and showcase them. Want to discover where your profile is letting you down? Get your LinkedIn profile score today. - It's completely free - Only takes 2 minutes - You get a personalised report Ready to turn your LinkedIn profile a powerhouse! Visit my bio link to get your LinkedIn profile score today.

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Markets evolve. So should your brand. Yet many play it too safe. How to disrupt in 3 steps: → 𝗣𝗶𝗻𝗽𝗼𝗶𝗻𝘁 𝘂𝗻𝗶𝗾𝘂𝗲𝗻𝗲𝘀𝘀. What distinction can you own? → 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗱𝗮𝗿𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀. Dare where others hesitate. → 𝗖𝗿𝗮𝗳𝘁 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗵𝗮𝘁 𝘀𝘁𝗶𝗰𝗸. Make readers look twice. In an ocean of sameness, refuse to regurgitate. In an arena filled with echoes, your brand should be a shout. 𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗶𝗻 𝟯 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘄𝗮𝘆𝘀: → 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗻𝗼𝗿𝗺𝘀 → 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗲 𝗺𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀 → 𝗖𝗮𝗽𝘁𝗶𝘃𝗮𝘁𝗲 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 Anyone can "be a brand." Few can be an inspiration. For those prepared to break the mold, decide to carve out new avenues to tread. I share over 4 decades of proven strategies. Join me on the journey. Here on LinkedIn. P.S. Ready to stand out? Follow me. Join the movement.

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“My prospects have so many excuses!” New networkers complain, “I spend hours with these prospects, and at the end they tell me every imaginable excuse!” Well, it does happen. But we shouldn’t blame our prospects. They are only reacting to what we say and do. This problem is within our control. Yes, we can change what we say and do, and our prospects will respond. For instance, we can use pre-closing skills, different rapport builders, better binary choices at closing, word pictures and many more of the skills of professional network marketers. These skills we create the outcomes we desire. Think of this reaction principle this way. If we give someone $100, that person will have a certain reaction. If we give that same person a punch in the nose, we will have a different reaction. Same person. Two different reactions. The question is, “Does the behavior of our prospects have anything to do with them, or everything to do with what we say and do?” Of course, the fun answer is that we can control the outcome. That gives us the power to build our business for the future.

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How I win more business in the DM's. (Without pitch slapping a single prospect) The "Rule of Communication" is made up of: → Words: 7% → Voice: 38% → Body language: 55% Text based DM's: → Include words → Lack voice/tonality → Lack body language ⤷ You leverage 7% of the "Rule of Communication" Voice note DM's include: → Include words → Include voice → Lack body language ⤷ You leverage 45% of the "Rule of Communication" Video DM's include: → Include words → Include voice → Include body language ⤷ You leverage 100% of the "Rule of Communication" So, you can choose to: → Send text based DMs → Send voice note DM's → Send video DM's But if you really want to: → Stand out → Build rapport → Increase familiarity → Nurture relationships → Convey your enthusiasm → Build know, like and trust faster → Share body language and facial expression → Leverage 100% of the "Rule of Communication" Video DM's are a gamechanger. And the best part... Typical responses to video messages: → Wow, I had no idea you could send video DM's → You're the first person to ever send me a Video DM → Appreciate you taking the effort to personalise this DM Does this take a little bit longer? Sure! Is it worth that extra time and effort? Absolutely! P.S. Want to WIN on LinkedIn just $9/month? Join 150+ solopreneurs in the BrandIn Community (Via my featured section)

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Why Your Content Isn't Converting your ICP into leads? You've spent hours finding viral content ideas, writing storytelling content, and hit posting. Each piece of content is crafted with care and precision. → But the results? Junk leads. Your engagement is low, leads are non-existent, and you're left wondering what went wrong. → Here's a hard truth: You're not alone. Many content creators face this frustrating reality. You need to convert your followers into leads and then appointments. But understanding why your content isn't converting is the first step towards fixing it. Here are the 5 Common Mistakes I see a lot: 1. Lack of Clear Messaging in your content → You might have great ideas, but if your message isn't clear, your audience won't understand the value you offer. → Each post should have a specific purpose and convey a clear message. 2. Ignoring Audience Needs And problems → Are you creating content you think is important, or content your audience actually needs? → There's a difference. Research your audience's pain points and interests to create relevant and valuable content. 3. Posting Content Inconsistently → Posting sporadically breaks the trust and interest of your audience. → Consistency is key to building a loyal following and keeping them engaged. 4. Weak or No CTA in your posts → If you're not telling your audience what to do next, they won't take action. → Every piece of content should have a strong, clear CTA guiding your audience towards the next step. 5. Too much information → Packing too much information into one post can overwhelm your audience. → Keep your content concise and focused on one main idea or message. You’re putting in the effort; now make it count. Don't let your hard work go unnoticed. Start making these changes today and watch your results improve. What else would you add? #coaching #business #coaches #linkedin

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"Powerful" Subject Lines are good, but what's even better is how people on your list perceive you. Yes, 45% of email recipients open emails based on the subject line alone (Source: Adestra) What about the remaining 55%? Do they see you as value? Or do they see you as crap? While "powerful" subject lines can grab attention, it's the perceived value and relationship with the sender that keeps subscribers engaged. While you are busy writing "Powerful" Subject Lines for your emails, you want to make sure to write the very way you want your subscribers to perceive you. Are you the one whose email they open to get practical solutions? Like Justin Welsh? Are you the one whose emails they open to catch up on insightful data stories and industry trends? Like Neil Patel? Are you the one whose emails they open to read valuable, practical stories? Like Eddy Quan? Are you the one whose emails they read because you understand what they go through? Like Tom Weiter? The list is endless, valuable people with valuable content in my inbox everyday, and I open their emails because of how I perceive them, not just their subject lines. See? It is not enough that you say you position yourself as a trusted authority, a problem-solver, or valuable storyteller if your subscribers don't see you as such. Not sure how your subscribers perceive you? Ask them in a poll maybe. "Why do you open my emails?" "How do you perceive by brand/emails?" It will help you understand their motivations and preferences, allowing you to refine your content and strengthen your relationship with them. Because I can assure you, a high open rate goes beyond just writing "powerful" Subject Lines, but also about building trust, credibility, and a genuine connection with your audience. The Impression people have of your brand goes a long way. Think on that. Work on that. 💬 Tag all valuable email senders you know in the comment section and tell us how you perceive them. 📸 Pinterest

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