Freeman Chiu

Hong Kong, Hong Kong SAR Contact Info
5K followers 500+ connections

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About

Experience in bridging the realms of business, marketing, and technology, I am a…

Experience & Education

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Licenses & Certifications

Projects

  • Personal NFT Project: HK Alternative - Rocky Lions Den

    Self exploration and experimentation of my first nft project.

    See project
  • BeatsbyDre 'Year of the Horse' CNY Digital/Social Campaign

    A digital and social campaign where we marry-up the music streaming platform Xiami.com and the notion of Chinese fortune telling behavior during Chinese New Year to drive social engagement during the festive season. We developed 1,000+ playlists where the song titles are made into a 'wish' or 'fortune-telling' sentence upon user entering their zodiac sign, year of birth and month.

    Other creators
  • Nike 'Let the run tell you why'

    Oversee the digital production portion of the campaign, with the help of my Senior digital producer.

    Other creators
    See project
  • Hewlett-Packard YEP year end promotion campaign

    HP China's year end promotional campaign focusing on Ink Advantage and 2 hero inkjet printers.

    Other creators
    See project
  • Clinique Tmall Flagship Store launch

    - Present

    User journey planning, User Experience design, content planning, information design, and user flow are the main design responsibility and challenge to Estee Lauder's first official brand flagship store launch.

    Over looking design iterations and continue to provide Quality Assurance updates for client after official launch.

    Other creators
    See project
  • Heineken China website adaptation Phase 1

    Localization of the Heineken website in China, coordination and liaison with their global Holland vendor and the team in China..

    Other creators
    See project
  • Audi R8 LMS Cup

    - Present

    Audi R8 LMS Cup website re-design and re-structure.

    Other creators
    See project
  • Kappa China's website redevelopment

    creative redesign of the old Kappa China website. I played a small role in this piece.

    Other creators
    See project
  • BeatsbyDre Tmall Flagship store redesign

    -

    Redesign of Beats' Tmall presence using a data-driven approach to analyze past consumer behaviorial, purchase and click-thru data first before creative and design input/development. Oversees the whole project from analysis to budgeting, project management, client management to Go Live.

    Other creators
    See project
  • Audi Open Innovation Challenge

    -

    Invitation to all young creative designers and aspiring engineers on an Audi mission/challenge: to decide what the future car of China is......
    http://www.tencentmind.com/award2013/2013_18.html ( 腾讯智慧实效营销大赛- 交通类 . 银奖. 参赛公司:国安DDB(北京)广告传媒有限公司 [Winner of Tencent Mind Award - Automobile - Silver)

    Other creators
    See project

Honors & Awards

  • Panel Speaker @ Digital CMO Hong Kong Summit 2022: Authentically Shoppable - Crafting Meaningful Content that Drives Results

    CDO Trenda

    Authentically Shoppable - Crafting Meaningful Content that Drives Results
    https://www.cdotrends.com/event/digital-cmo-summit/2022/hongkong/

  • Judging Panelist for Philippines Marketing Excellence Award 2021

    Philippines Marketing Interactive

    https://awards.marketing-interactive.com/marketing-excellence-ph/panel-of-judges/

  • Judging Panelist for YouTube Works award Hong Kong 2021

    YouTube

    Hosted for the first time in Hong Kong, I was invited to be part of the judging panel for the YouTube Works award in 2021.
    https://www.youtube.com/intl/zh-HK/ads/youtube-works/#!#judges

  • Panel Speaker @ Marketing 360 Influence 2021 : HEAR ME OUT: PUBLISH AND DISSEMINATE CONTENT THE RIGHT WAY

    Marketing 360 Influence

    Panelist on this virtual marketing conference on the topic of:
    "HEAR ME OUT: PUBLISH AND DISSEMINATE CONTENT THE RIGHT WAY"
    https://marketingmag.asia/influence360/schedule/

  • Campaign Asia - China A-List Digital Top 50 2017

    Campaign Asia

    Top 50 Digital A-List China 2017 - The 'DO'er category:

    http://thealist.campaignasia.com/list-2017/freeman-chiu/

  • Audi Open Innovation Challenge

    Tencent Mind Award - with One World (腾讯智慧实效营销大赛)

    http://www.tencentmind.com/award2013/2013_18.html ( 腾讯智慧实效营销大赛- 交通类 . 银奖. 参赛公司:国安DDB(北京)广告传媒有限公司 [Winner of Tencent Mind Award - Automobile - Silver Award)

Languages

  • English

    Native or bilingual proficiency

  • Cantonese

    Native or bilingual proficiency

  • Mandarin

    Professional working proficiency

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