“had the pleasure of working with Freeman at Otter Products where we collaborated on a team sponsorship with the South East Melbourne Phoenix Basketball Club in the NBL (Australia). Freeman communication was outstanding throughout the entire process and very goal driven. It was a great outcome and would highly recommended Freeman in the Marketing field.”
About
Experience & Education
Licenses & Certifications
Projects
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Personal NFT Project: HK Alternative - Rocky Lions Den
Self exploration and experimentation of my first nft project.
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BeatsbyDre 'Year of the Horse' CNY Digital/Social Campaign
A digital and social campaign where we marry-up the music streaming platform Xiami.com and the notion of Chinese fortune telling behavior during Chinese New Year to drive social engagement during the festive season. We developed 1,000+ playlists where the song titles are made into a 'wish' or 'fortune-telling' sentence upon user entering their zodiac sign, year of birth and month.
Other creators -
Nike 'Let the run tell you why'
Oversee the digital production portion of the campaign, with the help of my Senior digital producer.
Other creatorsSee project -
Hewlett-Packard YEP year end promotion campaign
HP China's year end promotional campaign focusing on Ink Advantage and 2 hero inkjet printers.
Other creatorsSee project -
Clinique Tmall Flagship Store launch
- Present
User journey planning, User Experience design, content planning, information design, and user flow are the main design responsibility and challenge to Estee Lauder's first official brand flagship store launch.
Over looking design iterations and continue to provide Quality Assurance updates for client after official launch.
Other creatorsSee project -
Heineken China website adaptation Phase 1
Localization of the Heineken website in China, coordination and liaison with their global Holland vendor and the team in China..
Other creatorsSee project -
Audi R8 LMS Cup
- Present
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Kappa China's website redevelopment
creative redesign of the old Kappa China website. I played a small role in this piece.
Other creatorsSee project -
BeatsbyDre Tmall Flagship store redesign
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Redesign of Beats' Tmall presence using a data-driven approach to analyze past consumer behaviorial, purchase and click-thru data first before creative and design input/development. Oversees the whole project from analysis to budgeting, project management, client management to Go Live.
Other creatorsSee project -
Audi Open Innovation Challenge
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Invitation to all young creative designers and aspiring engineers on an Audi mission/challenge: to decide what the future car of China is......
http://www.tencentmind.com/award2013/2013_18.html ( 腾讯智慧实效营销大赛- 交通类 . 银奖. 参赛公司:国安DDB(北京)广告传媒有限公司 [Winner of Tencent Mind Award - Automobile - Silver)
Other creatorsSee project
Honors & Awards
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Panel Speaker @ Digital CMO Hong Kong Summit 2022: Authentically Shoppable - Crafting Meaningful Content that Drives Results
CDO Trenda
Authentically Shoppable - Crafting Meaningful Content that Drives Results
https://www.cdotrends.com/event/digital-cmo-summit/2022/hongkong/ -
Judging Panelist for Philippines Marketing Excellence Award 2021
Philippines Marketing Interactive
https://awards.marketing-interactive.com/marketing-excellence-ph/panel-of-judges/
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Judging Panelist for YouTube Works award Hong Kong 2021
YouTube
Hosted for the first time in Hong Kong, I was invited to be part of the judging panel for the YouTube Works award in 2021.
https://www.youtube.com/intl/zh-HK/ads/youtube-works/#!#judges -
Panel Speaker @ Marketing 360 Influence 2021 : HEAR ME OUT: PUBLISH AND DISSEMINATE CONTENT THE RIGHT WAY
Marketing 360 Influence
Panelist on this virtual marketing conference on the topic of:
"HEAR ME OUT: PUBLISH AND DISSEMINATE CONTENT THE RIGHT WAY"
https://marketingmag.asia/influence360/schedule/ -
Campaign Asia - China A-List Digital Top 50 2017
Campaign Asia
Top 50 Digital A-List China 2017 - The 'DO'er category:
http://thealist.campaignasia.com/list-2017/freeman-chiu/ -
Audi Open Innovation Challenge
Tencent Mind Award - with One World (腾讯智慧实效营销大赛)
http://www.tencentmind.com/award2013/2013_18.html ( 腾讯智慧实效营销大赛- 交通类 . 银奖. 参赛公司:国安DDB(北京)广告传媒有限公司 [Winner of Tencent Mind Award - Automobile - Silver Award)
Languages
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English
Native or bilingual proficiency
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Cantonese
Native or bilingual proficiency
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Mandarin
Professional working proficiency
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