PressLogic

PressLogic

Technology, Information and Media

Kowloon, Hong Kong, China 3,938 followers

Unlock Brands' Full Potential through social media, AI and data

About us

Unlock brands' full potential through social media, AI, and data We are a global ad-tech ecosystem group, comprising over 200+ talented individuals across 7 regions. Our diverse media brands, cutting-edge technology products, and comprehensive ad-tech solutions are united by our shared goal to lead the way in ad-tech innovation and drive maximum client impact. Across its social media accounts & websites, PressLogic accumulates over 13 million Facebook & Instagram followers and over 500 million monthly content impressions. The unprecedented fast-growing record of PressLogic has attracted the market’s attention. In 2018, PressLogic successfully raised its Series A+ funding of USD 10 million. MediaLens We principally utilize MediaLens developed by our founders as a strategic partnership, a data-driven analytics system combined with AI and machine learning capabilities for optimizing ROI performances in various social media, to operate and build highly effective media networks in the digital world. GirlStyle 女生日常|Hong Kong, Taiwan, Singapore, Malaysia, Korea, India (@girlstyle.hongkong) 6.6M+ followers HolidaySmart 假期日常|Hong Kong, Taiwan, Singapore, Malaysia (@holidaysmart.hk) 2M+ followers BusinessFocus (@businessfocus.io) 1.2M+ followers MamiDaily 親子日常(@mamidaily.hk): 616K+ Followers UrbanLife Health 健康新態度 (@urbanlifehk.health) 783K+ followers TopBeauty (@topbeautyhk) 874K+ followers POPLADY (@poplady.hk) 601K+ followers Kdaily 韓粉日常 (@thekdaily): 434k+ followers PetCity 毛孩日常(@petcity.mag): 323k+ followers You can learn more about PressLogic at: https://www.presslogic.ai/

Website
https://www.presslogic.ai/
Industry
Technology, Information and Media
Company size
201-500 employees
Headquarters
Kowloon, Hong Kong, China
Type
Privately Held
Founded
2016
Specialties
Technology & System, Creative, Social Media, Digital media advertising, Native advertising, Big data analysis, Lifestyle content, Social media marketing, Content Marketing, Machine learning, Social media promotion, Improve ROI, Increase traffic & exposure, Enhance engagement, Target audience, eCommerce, Online promotion, Blog, Video production, Ad production, and Social Commerce

Locations

Employees at PressLogic

Updates

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    3,938 followers

    Proud to work with Tina Chao and the McDonald's team on the amazing campaigns! Looking forward to further collaborations💪🏻

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    4,512 followers

    #IABHK專訪 】摸杯底傾吓偈 The Leaders Lounge 第二集:轉變之旅 市場營銷與創新 麥當勞相信大家均十分熟悉,不論早餐或宵夜,都是不少港人的熱門之選!麥當勞品牌於 1975 年成立,至今在香港有逾 250 間分店,早前品牌更因「麥當勞咖啡退休」、登陸 ComplexCon 等引起不少討論。 第二集我們邀請到香港麥當勞的首席市場及數位消費體驗官 Tina Chao。Tina 在營銷專業方面經驗豐富,擁有超過25年的全球和本地品牌管理經驗。 Tina 接受羅德互動亞洲董事總經理 David Ko 訪問時,談及品牌聯同 BlackPink 御用藝術總監登陸 ComplexCon 的源由,活動最終亦大排長龍,深受大眾歡迎。她亦拆解「麥當勞咖啡退休」的秘密,坦言是一個大膽的嘗試! Tina 亦提到選擇姜濤作為巨無霸的代言人的原因,表示品牌在挑選品牌大使時會考慮真實性,例如姜濤小時候曾在跑馬地分店工作等。Tina 指,在宣傳時會按照他們的個人喜好,去策劃品牌宣傳,提升可信度。她亦談到全港首間「零碳認證餐廳」,大談麥當勞市場及營銷,訪問內容十分吸引,不容錯過! #BusinessFocus #BF #IAB #IABHK #TheLeadersLounge McDonald's

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    3,938 followers

    We are delighted to unveil the latest video series, The Leaders Lounge! Developed in collaboration with IAB Hong Kong and produced by our in-house BusinessFocus video production team, this series dives into the latest trends shaping the marketing industry. A big thank you to IAB HK and the Content Committee for their invaluable partnership and support, which were crucial in bringing this vision to life. It has been a rewarding journey crafting this content together. 👀 Watch the full video now, and stay tuned for the next episodes! #TheLeadersLounge #IABHK #IABHKContentCommitee

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    4,512 followers

    #IABHK專訪 】摸杯底傾吓偈 The Leaders Lounge系列之一:媒體的未來:趨勢、策略與創新 IAB (Interactive Advertising Bureau)在全球已有20多年的歷史,香港 IAB(IAB Hong Kong)雖然成立只有8年,但近年發展迅速,全賴本港一群數碼營銷的業內精英,不問回報不斷投入心力,其成績有目共睹。 第一集,我們請來 IAB HK 創辦人之一、現任 IAB 香港主席兼南華早報首席運營官 Kevin Huang 作為嘉賓。Kevin 接受羅德互動亞洲董事總經理 David Ko 訪問時談到,他成立IAB的初衷與成功之道,數碼媒體的發展,以及本地媒體的未來,包括媒體趨勢、策略與創新。 Kevin 回顧過去,香港一直缺乏組織或平台為數碼營銷行業發聲,但他憶述8年前一場包括他在內只有4人的午餐,大家在閒談間決心為數碼營銷業界做點事,遂啟發並創立了IAB HK。雖然創始人只有4人兼只是義務工作,大家卻全心全意、傾力以赴,令組織極速壯大發展及舉辦多項活動。時至今日,IAB HK已有超過一百名活躍的企業會員,至2023年即去年更成功籌辦「IAB HK C23」會議,超過500人參加,場面鼎盛。 Kevin 作為一位資深傳媒人,亦談到紙媒與數碼媒體的分別,兩者優劣及其互補作用。對於近期大熱的人工智能(AI)以及它對媒體及數碼營銷的影響,他更有精闢獨到的見解,包括媒體人應如何善用AI等,訪問精彩絕倫,不容錯過。 #BusinessFocus #BF #IAB #IABHK #TheLeadersLounge

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    3,938 followers

    🏆 BusinessFocus Award 2024 Shines a Light on SME Success! We are excited to announce that BusinessFocus has recently hosted the 'BusinessFocus SME Outstanding Achievement Award 2024'. Held on April 25th at the Royal Plaza Hotel, the awards ceremony was a tremendous success, bringing together industry leaders and shining a spotlight on the outstanding achievements of SMEs. As the host of this prestigious event, PressLogic extends its heartfelt congratulations to all the deserving award recipients. We would like to express our gratitude to the esteemed guests and supporting organizations whose participation contributed to making the event a memorable and inspiring occasion. The 'BusinessFocus SME Outstanding Achievement Award 2024' received an overwhelming response, with over 100 nominations spanning various industries. Each nominated SME and startup leader showcased remarkable strength, creativity, and vision, aligning with this year's theme of "Breaking the Limits of Imagination, Building the Blueprint for Success." We also want to extend our sincerest gratitude to our distinguished Guests of Honor, Mr. Andrew Kwok, Dr. Jimmy Lau, Ms. Ophelia Lin, Mr. Peter Shum, and Mr. 黃進達 Jason, for gracing the occasion with their presence and unwavering support. Congratulations to Kwong Man Kee Engineering Limited, TaxBeauty HK Limited, Avo Insurance, MasterClass Accounting Services Limited - MC Advisors, OPM Systems Company Limited, LOGOS Wealth, Smile Wealth Management, Partipost, Nutrition Point, Choco Up, Teadaye, One Marketing Limited, Energy Fight, and ShareCRM 👏🏻👏🏻 Your accomplishments serve as an inspiration to us all, and we are honored to celebrate your well-deserved recognition! Special thanks to Federation of Hong Kong Industries, Hong Kong Small and Medium Enterprises Association, SME Sustainability Society, HKFYG and The Y.Elites Association. The event would not be possible without all of your support! We remain committed to our ongoing support for SMEs and to fostering a culture of innovation and success. With our collective efforts, we can pave the way for a future filled with endless opportunities and achievements. Here's to the continued success and prosperity of all SMEs! #PressLogic #BusinessFocus #SMEAwards #SMECommunity #Innovation #SuccessBlueprints #Collaboration #CelebratingExcellence

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    3,938 followers

    【 🌟PressLogic|Enchanting 2024 Taiwan Team Annual Dinner, Cheers!🥂 (TW春酒晚會) 】 🎊Raise your glasses and let the celebration begin! We are thrilled to share the highlights of our annual dinner with the incredible Taiwan team, marking yet another year of achievements, growth, and unforgettable experiences. Laughter and cheerful chatter filled the air, the night commenced with an inspiring speech delivered by our CEO & Founder, Ryan Cheung, creating an atmosphere bursting with joy and camaraderie.📸 It was evident that the night had not only celebrated our achievements but also created memories that would be cherished. With delectable culinary, lively games which foster new connections and fortify the bonds we share. Our team took last year's success and straight-up blasted through to new heights in coming years.🔥 We cherish every chance to unite and commemorate our accomplishments, eagerly anticipating a future brimming with even greater triumphs. Stay tuned for our next celebration and event! 👏🏻 #PressLogic #Taiwan #台灣 #HongKong #PressLogicTW #AdTech

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    3,938 followers

    🎥 PressLogic at MarketingPulse We would like to extend gratitude to Hong Kong Trade Development Council for organizing the remarkable MarketingPulse event. It was an absolute pleasure for us to participate as an exhibitor and to support IAB Hong Kong as media partner.🙌🏻 The energy and enthusiasm we encountered at our booth were truly inspiring. Engaging with the vibrant marketing community and exchanging ideas was an exhilarating experience. We are grateful for the insightful conversations and connections we made throughout the event. 💬💡 Thank you once again to everyone who made MarketingPulse a resounding success. Check out the video below to see the highlights of the event!👏🏼🌍 #PressLogic #MarketingPulse #AdTech #Innovation #Marketing

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    3,938 followers

    🔥PressLogic at MarketingPulse Today marks a big day for PressLogic as we proudly participate as an exhibitor and media partner in the esteemed MarketingPulse organized by Hong Kong Trade Development Council. 🎉 In our booth, we demonstrate our cutting-edge Ad-tech Ecosystem and A.I. solutions we employ to unlock brands' potential within the dynamic marketing landscape.📈 We are thrilled to engage in conversations and exchange ideas with the vibrant marketing community at the MarketingPulse.💬💡 Meanwhile, we are honored to support IAB Hong Kong to produce an interview series featuring influential business leaders. A heartfelt thank you to Roger Li Timothée Semelin 孙天睦 Jessica Man Dr. Yvonne Leung David Ko Kevin Huang who have shared their insights with us. Stay tuned to IAB Hong Kong & BusinessFocus for these insightful interviews.😉 Visit our booth today and embark on a journey of innovation with PressLogic! ✨👏🏼 #PressLogic #MarketingPulse #HKTDC #AdTech #MediaPartnership

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    3,938 followers

    🌐 BusinessFocus Event💡 Delighted to share the success of our recent networking evening organized by BusinessFocus at the prestigious HKGTA Town Club! 🥂 We were honored to invite Golden Emperor and Asia Bankers Club to share valuable tips on investing in the UAE. Over 100 BusinessFocus readers were invited for this engaging session, making it a truly vibrant and insightful event. 🤝 A special shoutout to our speaker Kingston Lai, who shared unique perspectives on the UAE market with his decades of investing experience. 🌍 The evening was filled with enriching conversations, shared experiences, and fun insights. 🌟 Refreshments added to the delightful atmosphere, allowing participants to unwind and connect. 🥂 A big thank you to all who attended! 🙏 Looking forward to the next event! 👥   #BusinessFocus #Networking #UAEInvestments #BusinessInsights #Connections

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    3,938 followers

    Thank you 團結香港基金 Our Hong Kong Foundation (OHKF) for inviting our CEO & Founder, Ryan Cheung, to participate in “InnoNavigator”, a TV Series co-produced with HOY TV and the Academy of Chinese Studies. In the episode, Ryan shares his insights on the pivotal role of AI and technology in digital marketing and his thoughts on blockchain development in Hong Kong. We are very honored! Don’t miss this episode! Check out: https://bit.ly/3vwtJZY #PressLogic #InnoNavigator #DigitalMarketing #AI #Blockchain #HongKong

    Presented by 團結香港基金 Our Hong Kong Foundation (OHKF) and co-produced with HOY TV and Academy of Chinese Studies, the episode 6 of “InnoNavigator” invited Mr. Ryan Cheung, CEO & Founder of PressLogic and Advisor of OHKF, to share the importance of artificial intelligence in digital marketing and his views on Hong Kong's development of blockchain. Premiere 10 Feb (Sat) at 10:55pm HOY TV - HOY Infotainment (CH.78) Rerun 12, 16 Feb (Mon, Fri) at 01:55pm 13, 14, 16 Feb (Tue, Wed, Fri) at 10:25pm HOY TV - HOY Infotainment (CH.78) Review “InnoNavigator”: https://bit.ly/3vwtJZY

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    🎉 Happy Chinese New Year from PressLogic! 🧧🐉 As we joyfully enter the Year of the Dragon, we would like to extend our deepest gratitude to our esteemed clients and partners. Thank you for your support throughout the year. Your trust and support have been instrumental to PressLogic's growth. ✨ We would also like to give a heartfelt shout-out to the amazing PressLogic team! Your dedication and hard work have been the backbone of our accomplishments. This year, we're thrilled to share – PressLogic has designed our exclusive red packets for our incredible employees. These red packets symbolize the prosperity and good fortune we wish for each member of our PressLogic team. It's a small gesture of gratitude for your ongoing contributions to our shared success. As the festive season unfolds, we extend our warmest wishes to everyone for a joyous and prosperous Year of the Dragon. May this Chinese New Year bring you and your loved ones good health, happiness, and success. 🐉🧧 Wishing you a Happy Chinese New Year from all of us at PressLogic! We look forward to working closely with you in the next year. If you have any ideas in mind, don’t hesitate to reach out! 🎊🎆

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    🚀Exciting News! We are thrilled to announce that PressLogic has been honored with the prestigious 2023 Deloitte Hong Kong Rising Star (德勤香港明日之星)! 🏆🌟 We are humbled and immensely honored to stand among the outstanding recipients of this esteemed accolade. This recognition is a testament to the dedication, creativity, and resilience of our incredible team at PressLogic. It is an incredible privilege to be the only winner in the "AI Software" category at the 2023 HK Rising Star awards. This recognition is a clear indication of our dedication and commitment to AI technology. Thanks to our constant innovation, we have been able to create interesting content for the public and come up with creative digital marketing solutions for our clients, powered by Data. We would like to extend our gratitude to our valued partners and clients for their trust and collaboration, and to the entire PressLogic team for their unwavering dedication. This award is a recognition of the collective effort and passion that drives PressLogic forward. Here's to more milestones, more innovation, and a future where PressLogic continues to shine as a beacon of excellence in the AI software and digital media landscape! 🌐💫 #PressLogic #MediaLens #DeloitteRisingStar #Innovation #AwardWinners —--------------------------------------------- 🏆 About 2023 Deloitte Hong Kong Technology Fast & Rising Star: Deloitte Hong Kong Technology Fast (HKTF) aims to explore and recognize the fastest-growing and most innovative enterprises in Hong Kong. As the sister program of HKTF, Deloitte Hong Kong Rising Star (HKRS) recognizes young companies in leading positions that have ample room for growth in their industry segments. The program launched in 2005 in China, with notable winners including Tencent, Jingdong, Bytedance, Mare Medical, SMIC, WuXi AppTec, WeLab, Klook, SenseTime, Lalamove, and Prenetics. 🌐 About PressLogic: Founded in 2016, PressLogic is an AI technology and digital media company driving innovation in the ad tech ecosystem, and providing industry-leading SaaS solutions - MediaLens that optimize digital advertising and empower the brands and merchants. We've successfully expanded our footprint across Hong Kong, Taiwan, Singapore, India, Korea, and Malaysia. MediaLens harnesses big data and machine learning to solve challenges around the digital marketing landscape, campaign optimization, and monetization for brands and merchants. Through leveraging emerging technologies like blockchain, AI, and conversational interfaces, PressLogic continues to develop next-gen solutions that strengthen transparency, efficiency and value exchange across the digital advertising industry. Across its social media accounts & websites, PressLogic accumulates over 13 million Facebook & Instagram followers and over 700 million monthly content impressions. With a diverse portfolio of market-leading digital media brands, we're shaping the future of marketing technology.

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Funding

PressLogic 1 total round

Last Round

Series A

US$ 10.0M

Investors

Meitu
See more info on crunchbase