IAB Hong Kong

📢 Exciting News: 摸杯底 傾吓偈 The Leaders Lounge series is now launched We are excited to announce our brand-new content series - 摸杯底 傾吓偈 The Leaders Lounge🥂 proudly sponsored by South China Morning Post SCMP. In this series, our committees will sit down with renowned industry leaders to explore the latest trends, technologies, and hot topics shaping the market. 🔥 For our inaugural episode, we'll dive into the digital media revolution with guests Kevin Huang, Chairman of IAB HK and COO of SCMP, and moderator David Ko, Managing Director of RFI. Together, they'll unveil the story behind IAB HK and provide exclusive insights into the rapidly evolving news media. 🎞 Watch Highlight: https://lnkd.in/gv9a7MGb Full version: https://lnkd.in/gEcpywVC ✨ Stay tuned in the coming weeks for more must-see episodes. This is your chance to gain privileged access to industry news and expert insights - don't miss out! 💖 Special thanks to Media Partners: PressLogic and Yahoo, and a heartfelt appreciation to the IAB HK content marketing committee for curating this first-ever video series. Agnes Lung Roger Li Parry Li Edwin Wong Alex Lui Kelly Chen Regen Au Ken C. Kevin Shui Jessica Man #iabhk #content #DigitalMarketing #IndustryExperts #MarketerStory #ChitChat #TheLeadersLounge

Call for Exhibitors at IABHK C24: The Largest AI Marketing Event in Hong Kong ❗Are you ready to elevate your brand visibility and forge powerful partnerships at the biggest AI Marketing event in Hong Kong? The IABHK C24 is the perfect opportunity to showcase your business solutions to over 1,000 C-Suite and Marketing leaders from across Asia. 📆 Date: 26 Sep 2024 (Thu) ⏰ Time: 9:30am - 6:30pm HKT 📍 Venue: N201 - N212, Hong Kong Convention and Exhibition Centre, 1 Expo Drive, Wan Chai, Hong Kong 🆕 What's NEW: EduTalk, InnoTalk, Online Community 🫂 Audience: 1000+ C-suites and Marketers in person and up to 1000 online 3 Types of Exhibitor Packages Available: ✨Superior Booth ✨Standard Booth ✨Startup Booth* (20% discount for members of C24 Supporting Organizations) *Startup companies are defined as businesses in operation within the first three years. ✏️ Limited spaces are available, so fill out the Exhibitor Form to reserve your booth on a first-come, first-served basis: https://lnkd.in/gqaW5SHx 🗓️ An exhibitor briefing will be hosted online in August to provide details on booth selection and exhibition arrangements. 🔎 For more information on sponsorship opportunities, please refer to the C24 Sponsorship Deck: https://lnkd.in/geKYJKRB   📩 Enquiry: c24@iabhongkong.com #IABHK #C24 #DigitalFutureTogether #AIMarketing #DigitalTransformation #HongKongEvents #SponsorshipOpportunities #Exhibitors #Sponsors #AI #ImpactAI #Marketing #Paradigm

🎉 Welcome DoubleVerify in joining IAB Hong Kong👏 [New Member Introduction] DoubleVerify https://doubleverify.com/ Business Category: AdTech (Verification) Company Profile: DoubleVerify (“DV”) (NYSE: DV) is the industry’s leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By creating more effective, transparent ad transactions, we make the digital advertising ecosystem stronger, safer and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media. Learn more at www.doubleverify.com. We are continuously innovating to make digital advertising work better – better for our customers, better for our partners and better for the industry and its ecosystem participants. To do so, it is imperative that we strive to make an impact beyond the solutions we build. We believe that delivering on our corporate social responsibility, equity and sustainability objectives is essential to not only building a better company, but also to driving the success of our customers, partners and shareholders. Target audience: DV powers quality and performance for the world’s largest brands, agencies, marketplaces and publishers. Unique selling proposition & competitive advantages: DV earns and maintains trust through the independence of our platform and the accreditation of our solutions. As we are not party to the media transaction, we have no inherent bias or conflict of interest. Because we have the widest and most comprehensive suite of third-party accredited solutions, DV is trusted by advertisers, marketers and agencies to provide verified data that drives better outcomes. #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #technologycompany #newmember #DoubleVerify

[IAB HK Apprentice Program 2024]🤝 👏 The IAB HK Apprentice Program 2024 continued its journey of exploration with a captivating visit to the GroupM Office on 12 Jul. The valuable insights and experiences shared by our Adtech & Programmatic Committees, along with the engaging roundtable discussions and insightful experience sharing. 💡 The visit was a treasure trove of knowledge, offering apprentices valuable insights into the application of adtech and programmatic in brand marketing, as well as the growing importance of programmatic advertising in out-of-home media. 🙌 A huge thank you to GroupM for providing the venue and the HR team Arthur Wan for the office tour, allowing the apprentices to experience a real-world working environment. 👏 A big applause to Rose Tsang, Head of Group Digital Development & Transformation from GroupM for the presentation. And also sharing from our committees. #IABHK #ApprenticeProgram #internship #student #education #DigitalFutureTogether #digitalmarketing #agency #adtech #brand #platform

📢 摸杯底傾吓偈 The Leaders Lounge EP.4: AI and GenZ: Transforming the Future of Marketing - brought to you by the South China Morning Post SCMP 🎊Episode 4 of The Leaders Lounge is now available! In this episode, we have an insightful discussion with Dr. Yvonne Leung, Director of Customer Transformation and Growth at Bupa Hong Kong, and Jessica Man, Managing Director (Hong Kong) at Sinclair. They explore how AI is shaping the future of marketing and customer experience. 🌐Discover effective strategies for engaging and understanding GenZ. 🙌Embrace the possibilities of AI and explore meaningful applications that can revolutionize your marketing strategies. 🎞️ Watch the full version now:https://lnkd.in/gQztVWCV  📻 Available on Spotify Podcast too: https://lnkd.in/grYKnQU9 ✨ Stay tuned in the coming weeks for more must-see episodes. Gain privileged access to industry news and insights from experts. 💖 Special thanks to PressLogic and Yahoo for their technical support, and a heartfelt appreciation to the IAB HK content marketing committee for bringing this series to life: Agnes Lung (Exco), Roger Li (Lead), Alex Lui, Edwin Wong, Regen Au, Kevin Shui, Ken C., Kelly Chen, Parry Li, David Ko, Jessica Man #iabhk #content #DigitalMarketing #IndustryExperts #MarketingNews #ChitChat #TheLeadersLounge #DigitalFutureTogether

🎉 Welcome Digital Zoo in joining IAB Hong Kong👏 [New Member Introduction] Digital Zoo https://digitalzoo.com.hk/ Business Category: Agency, Data, Measurement and Analytics Company Profile: Digital Zoo specializes in tailored SEO solutions and content hub development for B2B and B2C companies of all sizes. We optimize digital marketing strategies, enhancing brand visibility and engagement through innovative content architecture, comprehensive keyword research, and strategic content planning Target audience: Digital Zoo serves diverse B2B and B2C companies, offering tailored SEO solutions and content hub development. Our clients include ITeshop, Cosmax, Heal Medical Group, Blue Insurance, etc, showcasing our ability to serve various industries and business sizes. Unique selling proposition & competitive advantages: Digital Zoo's unique selling proposition stems from our comprehensive approach to SEO and content marketing, coupled with deep industry expertise: We excel in blog creation with robust SEO strategies targeting a vast array of keywords, boosting clients' online visibility and organic traffic. Our content strategies focus on quality that resonates with both search engines and target audiences. We stay at the forefront of SEO trends and Google algorithm updates, constantly monitoring and analyzing the latest developments. This ensures our clients benefit from cutting-edge strategies aligned with current best practices, maintaining a competitive edge. Our proficiency with diverse SEO tools sets us apart. We use advanced platforms like Moz, Ahrefs, SEMrush, SimilarWeb, Sparktoro, SE Ranking, Screaming Frog, and seoClarity. This toolkit enables in-depth analyses, performance tracking, opportunity identification, and data-driven strategies that deliver measurable results. By combining these strengths, Digital Zoo offers a unique, comprehensive, and highly effective approach to digital marketing that drives sustainable growth for businesses of all sizes. #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #brand #technologycompany #newmember #DigitalZoo

📜 [Member's Research] fifty-five: Key Insights on Data Governance and AI Adoption Challenges in Hong Kong   🚀 How are organizations in Hong Kong navigating the complex realms of data governance and AI adoption? fifty-five's new "Key Insights on Data Governance and AI Adoption Challenges in Hong Kong" survey, conducted at the Google Cloud Summit, uncovers the key trends and obstacles faced by innovative companies in our region.   Key highlights: 🌟 Explore how companies apply AI to revolutionize customer service, content creation, and internal insights ⚠️ Unveil the challenges in AI implementation among 100+ attendees 💡 Learn strategic insights to overcome data quality issues, cost concerns, and skill shortages 🔍 Get expert takeaways to kickstart and scale AI initiatives effectively   Check out the full report now on IABHK's research corner: https://lnkd.in/gU7fG3xX #IABHK #ResearchCorner #DataGovernance #AIAdoption #DigitalTransformation #HongKongBusiness #AITrends2024 #DigitalFutureTogether

📨Invitation to IAB HK Adtech Friday: "Powering Retail Media with Data-Driven Decisions" 🛒 Supercharge your advertising with first-party shopper data! The IAB HK AdTech & Programmatic Committee invites you to an exclusive, insights-packed discussion on leveraging retail data to revolutionize your marketing strategies. Join us to discover groundbreaking tactics and glimpse the future of AdTech while networking with industry leaders over refreshing Happy Friday! 📆 Date: 19 July 2024 (Fri) ⏰ Time: 3:30 - 5:30 pm (registration from 3pm) 📌 Venue: Porterhouse, 7/F, California Tower, 30-36 D’Aguilar Street, Central, Hong Kong Speakers & Co-hosts: ✨Gabriel Kung, Chief Commercial Officer, Bowtie ✨Angel Koh, Head of Sales, Carousell ✨Kevin Kwok, Head of Strategy, DFI Media, DFI Retail Group ✨Co-Hosts: David Chan, Head of Trading and Partnership, Dentsu Hong Kong & Louis Ng, Head of Programmatic, Havas 🎟 Ticketing: Two FREE tickets for each IAB HK corporate member and brand. For extra tickets, please contact us at info@iabhongkong.com Non-members: By invitation only. Please contact us at info@iabhongkong.com 👉 Seats are limited. Register now: https://lnkd.in/g-AXpSYP 📩 Enquiries: info@iabhongkong.com #IABHK #Adtech #AdtechFriday #DigitalFutureTogether #community #chitchat #RetailMedia #FirstPartyData #ThirdPartyData #Networking #Programmatic

📜 [Member's Research] iClick: Engaging Affluent New Hongkongers: A 2024 Digital Media Report 📊 The digital habits of new Hongkongers are evolving rapidly. iClick Interactive Asia Group Limited's latest "2024 Digital Media Report on New Hongkongers" dives deep into the digital behaviors of individuals who have recently relocated to Hong Kong from China. It illuminates the social media and entertainment platforms driving engagement and the unique preferences of this affluent audience. Key highlights: 🔝 WeChat reigns supreme with over 90% usage across all age groups 📱 Younger demographics are gravitating towards platforms like Xiaohongshu and Instagram for social and information needs 📺 New Hongkongers flock to entertainment platforms to stay updated on TV programmes and enjoy diverse content Check out the full report now on IAB HK's research corner: https://lnkd.in/gU7fG3xX #IABHK #ResearchCorner #DigitalFutureTogether #NewHongkongers #DigitalMedia #SocialMediaTrends2024 #DigitalMarketing

🎉 Welcome Adzymic in joining IAB Hong Kong👏 [New Member Introduction] Adzymic https://www.adzymic.co/ Business Category: Platform Company Profile: Adzymic is an award-winning creative management platform that offers the latest innovations in rich media creatives for programmatic advertising. Our dynamic creative optimization (DCO) solutions transform display banners into high-performing formats. We seek to simplify the creative management process for brands and agencies to execute campaigns at speed and scale. Target audience: All media agencies and direct client marketers, adtech implementors Unique selling proposition & competitive advantages: Born and bred in Asia, Adzymic understands the unique Asian ways of working. While we have over 50 rich media advertising formats that advertisers can choose from, we also do Custom Template builds that adhere to any layout or function that our clients require. We also have a specialists based across multiple time zones to render end-to-end creative support to our clients. #iabhk #memberprofile #digitalmarketing #datacompany #agency #fintech #brand #technologycompany #newmember #Adzymic